Adweek
JUNE 21, 2023
CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business Hoorae Media. Now she's entering the advertising business. The actress, writer, producer and comedian is launching a brand marketing division within Hoorae called F?
The Ad Tech Blog
JUNE 21, 2023
Although educating yourself on UX design is crucial, I urge you not to get seduced by the urge to innovate in this realm. It’s all too easy to let the glitter of newness distract you from the true focus of your product. The Allure and Expense of UX Design Innovation We might be drawn toward innovative UX design in our quest to distinguish our products.
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Adweek
JUNE 21, 2023
More than three decades ago, NBCUniversal first launched its "The More You Know" campaign, bringing timely issues to the forefront of viewers' minds. Now, get ready to know even more. Today, NBCUniversal exclusively shared its new, refreshed The More You Know PSAs with Adweek, showcasing NBCU talent in videos appearing across Comcast NBCUniversal's platforms.
Martech
JUNE 21, 2023
The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. Everyone’s ready for that, right? We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 21, 2023
CANNES, France--A tearful Mike White recounted the new ups and many downs of his career, including a nervous breakdown in his 30s, which led to him being institutionalized and finally finding serenity in Hawaii. In a conversation with Ogilvy global chief creative officer Liz Taylor at the Cannes Palais Wednesday, White, 52, said the show.
Martech
JUNE 21, 2023
Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 21, 2023
The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.
Adweek
JUNE 21, 2023
An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category. "Runner 321" is a campaign that urged marathons and race organizers to save bib No. 321 for runners with Down syndrome--the number represents trisomy 21, a full copy of chromosome 21, a number that.
Seth Godin
JUNE 21, 2023
A project is a promise. It’s about coordinating unknowable future events to deliver something of value. Showing up on time for a meeting is a project (airlines! traffic! weather!) and so is building a skyscraper. That next podcast you’re going to publish is a project, and so is cooking dinner for guests. There’s always uncertainty because we’re dancing with the future, with random events and often, with other people.
Adweek
JUNE 21, 2023
In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are shared or reflected by big brands, according to research from the We Are All Human Foundation and Nielsen, in partnership with Toluna and TelevisaUnivision. The latest Hispanic Sentiment Study, revealed today at Cannes Lions, found.
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AdExchanger
JUNE 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? The post Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs appeared first on AdExchanger.
Adweek
JUNE 21, 2023
CANNES, France--Adweek kicked off Cannes Lions week with a soiree hosted by sponsor partner Outbrain at The Female Quotient's Equality Lounge, where some of the best minds in the industry gathered for cocktails and a panel to discuss insights on sustaining consumers' attention. Take an inside look at what people are hoping to experience in.
AdExchanger
JUNE 21, 2023
How do you solve a problem like coupon code leakage? Outway Socks worked with Social Snowball, a Shopify-exclusive affiliate platform for e-commerce, to find out. The post Recouping The Hidden Costs Of Coupon Code Leakage appeared first on AdExchanger.
Adweek
JUNE 21, 2023
CANNES, France--On the surface, e.l.f. Beauty and Hartbeat--the entertainment company founded by comedian Kevin Hart--may appear to have little in common. But the two brands share an adeptness at building passionate communities of fans. "We create an orbit that people want to be part of. We transcend the products we sell," said e.l.f. Beauty chief.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 21, 2023
The dormant subscribers Daily Voice has reactivated so far this year are more engaged and attract higher CPMs for their impressions than its wider subscriber base. The post How Dormant Newsletter Subscribers Can Become An Unexpected Revenue Boost appeared first on AdExchanger.
Adweek
JUNE 21, 2023
Michel Sarran normally serves critically acclaimed dishes at his flagship Michelin-starred restaurant in Toulouse, France, where his attention to detail and the dining experience are both legendary. But what would happen if the chef showed up in an entirely different environment, taking his outsized talent to a quick-service restaurant like Burger King France?
Martech
JUNE 21, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space.
Adweek
JUNE 21, 2023
CANNES, France--"People have no clue of how transformational this next decade is going to be," exclaimed award-winning musical artist and technology entrepreneur will.i.am while speaking at Cannes Lions. "By 2033, you're not going to recognize how we used to do things," he added. "So much transformation is going to happen in the next 10 years.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 21, 2023
The pandemic aftermath spurred major changes to Evite's business model, including a pivot away from display ads in favor of affiliate and influencer marketing. The post Evite’s Post-Pandemic Marketing Pivot appeared first on AdExchanger.
Adweek
JUNE 21, 2023
In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and innovation amidst a biking craze that further catapulted its success. But over the years, it would lose its luster after a series of poor.
Marketing Dive
JUNE 21, 2023
Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.
Single Grain
JUNE 21, 2023
As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JUNE 21, 2023
In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [.] The post TikTok Readies “Project S” to Tap into Online Shopping; Google Sued for Monopolising Ad Tech appeared first on ExchangeWire.com.
Single Grain
JUNE 21, 2023
Whether you’re a beginner or looking to advance your knowledge, we all need to learn digital marketing – and keep learning to make sure we’re up on the ever-evolving trends. In this post, we’ll explore effective methods to learn digital marketing in 2023 and provide practical tips from industry experts. From online resources to hands-on experience, we’ll guide you on the path to becoming a proficient digital marketer.
Digiday
JUNE 21, 2023
Artificial intelligence may eventually change the reach and cost efficiency of search advertising. With recent developments in generative AI and tools like ChatGPT, many agencies are adapting to how people’s search behavior is changing — from improving product targeting and keywords to providing context and preemptive information. Younger audiences in particular are turning to ChatGPT and social platforms for search, said Erik Hamilton, vp of search and social at Good Apple.
Exchange Wire
JUNE 21, 2023
In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers. Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [.] The post Benefits of Owned & Operated Portfolios in In-Game Advertising appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 21, 2023
Publishers are banking on advertisers adopting their first-party data offerings, but it takes time to get marketers to believe in the power of that data. Parallel paths to proof The AP ads AI to its photo licensing platform ProPublica unionizes, Vice UK preps for a protest strike and more Parallel paths to proof Publishers that spent months, if not years, building in-house first-party data offerings have been on a mission to sell advertisers on their targeting tools, trying to convince ad buyers
Ad Badger
JUNE 21, 2023
Campaign auditing is a staple in Amazon advertising. You must audit your campaigns to diagnose areas that need improvements. But, Read More How Can An Amazon Campaign Audit Help My Business? The post How Can An Amazon Campaign Audit Help My Business? appeared first on Ad Badger.
Digiday
JUNE 21, 2023
As attendees at Cannes Lions 2023 sit around and discuss what form generative AI will — and should — take, creator Christina Najjar (better known as her nickname Tinx) has what seems like a hot take: she wants no part of artificial intelligence. “I don’t like AI at all. AI will probably end humanity, and we’ll be lucky if it doesn’t.
Brid.tv
JUNE 21, 2023
For years, transparency within the supply chain has been a hot topic in the programmatic advertising industry. Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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