Adweek
MARCH 1, 2024
Does heartbreak still feel good in a place like this? Presumably it does, though the oft-repeated and now-infamous line from AMC Theatres' long-running campaign with Nicole Kidman is missing from a new version of the ad that dropped today. The tweaked spot, which still showcases the Oscar-winning spokeswoman in the bedazzled pantsuit that inspired Halloween.
Martech
MARCH 1, 2024
Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks.
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Adweek
MARCH 1, 2024
Cheeseburgers sizzling on a hot grill are as American as apple pie, baseball and monster trucks. But a real meat burger topped with plant-based cheese? In this highly polarized environment--when food choices can fuel bare-knuckle battles along political lines--whose head is likely to explode first at this concept, a vegan or a carnivore? Daiya, a.
AdExchanger
MARCH 1, 2024
Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising makes it easy for brands to end up next to this content. An onslaught of AI-generated misinformation is only worsening the situation ahead of this year’s elections in the US and abroad. To equip advertisers […] The post From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 1, 2024
How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship's engines can withstand? This was the seemingly impossible challenge solved by the wonderful engineer, Buckminster Fuller, in the 1940s. The answer was something surprisingly small.
Seth Godin
MARCH 1, 2024
In the old days, companies had a suggestion box. It was immortalized in cartoons, but the idea that an employee could anonymously submit a suggestion to make things better is a first step in engagement. Some companies took this much further and paid employees for suggestions that generated profits. Digital communication and more open workplaces have made the necessity for a box like this decrease.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
MARCH 1, 2024
It was the best of times, it was the worst of times — for streaming services, that is. In 2023, cord-cutters overtook linear holdouts ( 44% vs. 41% ), meaning cable TV was no longer enemy no. 1 for streamers. This sounds as if it would fall in the “best of times” bucket, right? Maybe not. The big streamers may have cemented themselves in our everyday lives, but for others, the road to profitability is a long and winding one.
Adweek
MARCH 1, 2024
People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal analyst at Forrester Research. Speaking at ADWEEK's Commerceweek event this week in New York, Chatterjee explained that 48% of people are worried about the next 10 years. In fact, more people are worried about the.
Oko
MARCH 1, 2024
When searching for a monetization partner online, it’s easy to get bogged down in acronyms. Here’s how to find the one that works for you. If you’re interested in maximizing your revenue from advertising on your site/app/CTV channel, you’re going to need to include Google AdX into your demand stack. And if you’re interested in […] The post Google MCM vs.
Adweek
MARCH 1, 2024
Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales. This has included creating short-form episodic romantic comedies while working with celebrities and influencers who share their favorite products to try out.
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Martech
MARCH 1, 2024
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden.
Adweek
MARCH 1, 2024
Gap-owned brand Athleta kicked off Women's History Month by partnering with Olympic swimmer Katie Ledecky and unveiling a campaign that will aim to re-establish its place as the "OG" in women's athletic apparel. Ledecky--who will be going into the 2024 Paris Olympic Games as the world's most decorated women's swimmer, with 21 world championships and.
Martech
MARCH 1, 2024
National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.
Adweek
MARCH 1, 2024
Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host site in Las Vegas, turned the Luxor's pyramid into a giant Doritos ad, let fans get married in a Cheetos chapel at its Frito-Lay "Chip Strip" activation and unleashed actors/brand characters Dina and Mita on.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Basis
MARCH 1, 2024
Earlier this month, Meta announced it will no longer “ proactively recommend content about politics ” on their platforms Instagram and Threads. The company says the change is intended to improve the user experience and give audiences control over how and when they encounter content that they deem “political,” but ambiguity around what exactly “political content” is has left both audiences and advertisers with more questions than answers—particularly with the 2024 US election cycle already underw
Adweek
MARCH 1, 2024
Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial intellgience, metaverse platforms like Roblox and virtual reality, partnering with Meta in January on fitness experience The World's Smallest Gym on Apple's Vision Pro headset in its.
AdExchanger
MARCH 1, 2024
Ready or not, generative AI startups are harnessing the power of AI to make ad creative. You’ve probably got some questions. How can marketers figure out if these startups work for them? What are the hidden costs? The legal risks of using models trained on copyrighted material? We’ve got answers. Our senior editor Hana Yoo […] The post When Generative AI Makes The Ad appeared first on AdExchanger.
Adweek
MARCH 1, 2024
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart. Hackl gives her first impressions of the Humane AI Pin and a concept phone that folds into a bracelet. Kebler gives an update.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Badger
MARCH 1, 2024
SUBSCRIBE Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search. Read More How Can I Be The Most Efficient With My N-Gram Analysis? [The PPC Den Podcast] The post How Can I Be The Most Efficient With My N-Gram Analysis? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
MARCH 1, 2024
In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing and mixed reality. During the discussion, Pell shares his journey in the tech industry, starting.
Exchange Wire
MARCH 1, 2024
This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues A forecast this week found that retail media is the fastest growing form of ad [.] The post Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues appeared first on ExchangeWire.com.
Ad Badger
MARCH 1, 2024
Exploring Amazon dropshipping for 2024? Perfect, you’re in the right spot! The idea is straightforward: you sell on Amazon but. Read More Amazon Dropshipping: How does it work? The post Amazon Dropshipping: How does it work? appeared first on Ad Badger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 1, 2024
Uncommon Creative Studio has never made any secret of its ambition of world domination (and, perhaps, the biggest buyout ticket to date) and now, recently backed by Havas, it’s landed this global task for Pepsi’s Quaker Oats. Its first global campaign in 150 years it seems. It’s father and son through the ages (there’s a … The post MAA Ad of the Week: Quaker Oats from Uncommon first appeared on More About Advertising.
AdvertiseMint
MARCH 1, 2024
What are TikTok NFTs? Non-fungible tokens (NFTs) have emerged as a revolutionary concept in digital creativity, and TikTok is not letting this trend slide. But what exactly are NFTs, and how are they making their mark on TikTok? This blog post will explore the meaning of NFTs and how they intersect with the vibrant TikTok platform. What Are NFTs, and How Do They Intersect With TikTok?
More About Advertising
MARCH 1, 2024
Move over Kate Moss, Diet Coke has asked “everyday individuals” to share their thoughts instead. Georgia in Banstead, Aimee in Leighton Buzzard, and Daisy-Jay in Birmingham are among the contributors. WPP’s OpenX, a global team dedicated to the Coca-Cola business since 2021, is behind this latest iteration of the ongoing “Love what you love” campaign. … The post Diet Coke replaces Kate Moss with ‘everyday individuals’ first appeared on More About Advertising.
Playwire
MARCH 1, 2024
Key Points Understand Your Audience : Identifying what makes your community unique, and using data-driven insights to cater to their interests, is crucial to tailoring your monetization strategies. Trust is Paramount : Prioritize building and maintaining trust within your community to ensure monetization efforts are well-received and sustainable. Diversify Revenue Streams : Explore a variety of monetization methods, from ad placements to affiliate marketing, to ensure a balanced approach that al
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 1, 2024
Undeterred by. a volley of complaints to the ASA, Nationwide and agency New Commercial Arts is doubling down on its promise to keep branches open (until 2026) while other banks are closing them. A case in point is Windsor where HSBC and Barclays have recently closed branches, leaving Nationwide as the only one still standing. … The post Nationwide takes battle against big banks to debanked Windsor first appeared on More About Advertising.
MNTN
MARCH 1, 2024
The digitization of marketing has forever changed the way that brands interact with consumers. In the traditional marketing ecosystem, advertisers had limited opportunities and capability to measure consumer responses to content and inform future campaigns; today, marketers can measure just about everything, from views and reach to clicks and conversions.
Ad Monsters
MARCH 1, 2024
Yolanda Evans, Chief People & Culture Officer at Mediavine, stands as a beacon in the ad tech industry, a testament to the power of resilience, empathy, and an unwavering commitment to inclusion. In the dynamic landscape of ad tech, a world where technology and media collide with culture and diversity, one name stands out: Yolanda Evans. As the Chief People & Culture Officer at Mediavine, she’s not a hidden figure in the industry; she’s transforming it, championing diversity,
All About Advertising Law
MARCH 1, 2024
Is a product recyclable if it is made of recyclable materials? Or is it recyclable when it can be recycled by waste management facilities? Last month, the United States District Court for the Northern District of California attempted to tackle these questions in response to a motion to dismiss in Della v. Colgate. The plaintiff alleged that Colgate-Palmolive Company engaged in false and misleading advertising claims about the recyclability of its toothpaste tubes with claims like “First of Its K
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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