Adweek
DECEMBER 6, 2023
If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love their burgers and chops. McGuinness, speaking at the Adweek X conference in Los Angeles Monday, admitted that plant-based meat brands.
Martech
DECEMBER 6, 2023
This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.
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Adweek
DECEMBER 6, 2023
As 2023 draws to a close, Adweek's annual roundup of the year's best ads is a celebration of something that may seem simple: creativity. But anyone who does creative work knows the struggle of it, the days that feel like drudgery--and how remarkable it feels to break through. When we looked back on the work.
Seth Godin
DECEMBER 6, 2023
They’re not the same thing. Hope can fuel us. Hope can be refilled. Hope opens the door to possibility. Expectations, on the other hand, are a trap. They make us brittle and lead to disappointment. When we raise our hopes and lower our expectations, we establish a resilient way forward.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 6, 2023
Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report examined a lesser-known pocket of Google inventory called the Search Partner Network (SPN). This network includes publishers who use Google's search interfaces on.
AdExchanger
DECEMBER 6, 2023
As we look ahead to the much-hyped AI revolution, businesses should learn from the last two major technological revolutions: the internet and social/mobile media. History tends to repeat itself, and as a tech “veteran” old enough to have worked through both, I’ve seen the risks of companies going all-in on the hype before the tech […] The post Business Transformation Via Augmented Intelligence appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 6, 2023
In the early 2000s, when Jorge Ruiz was director of media analytics at Ogilvy, he had a nickname at the office: “No Co.” Ruiz, now TikTok’s global head of marketing science, got the moniker because whenever his colleagues would bring him their work to assess its impact, he would say, “No correlation.” Understanding the relationship […] The post Taking The Measure Of Measurement On TikTok appeared first on AdExchanger.
Adweek
DECEMBER 6, 2023
As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami and Toronto. Now through Jan. 1, 2024, shoppers will be able to stand in front of the AR Storefront screen at each Coach store.
Martech
DECEMBER 6, 2023
Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.
Adweek
DECEMBER 6, 2023
Ever-increasing scrutiny of brands' sustainability practices and a more challenging economic environment are prompting brands to find better solutions for one of the biggest problems in online shopping: returns. And with the holiday season in full swing, retailers are gearing up for the busiest returns season of the year.
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VideoWeek
DECEMBER 6, 2023
Marketers are looking to increase their video investments in 2024, according to a new report from WARC, with short-form video platforms positioned as chief beneficiaries of marketing spend. The annual survey of more than 1,400 marketing professionals found that budgets will continue their migration to digital channels next year. The majority of respondents expect to up their spending on YouTube (net 56 percent) and TikTok (55 percent), followed by Meta’s Instagram (47 percent).
Adweek
DECEMBER 6, 2023
After weathering numerous structural changes over the past two years, Dentsu is expanding its leadership team in the Americas. It's named Sean Reardon CEO of the media practice, a role that's gone unfilled since Doug Rozen exited the company in August. Annette Warring also joins as the region's chief client officer, and Ryan McHardy as.
Martech
DECEMBER 6, 2023
We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. This report is essential reading for anyone looking to maximize their content marketing results.
Adweek
DECEMBER 6, 2023
Media company Bustle Digital Group (BDG), home to a portfolio of lifestyle publishers including Nylon, Bustle and Fatherly, is on pace to generate between $136 million and $144 million in revenue this year, according to three people familiar with its commercial health. The revenue range represents a 10% to 15% decline from 2022, when the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 6, 2023
Hey, Readers. Welcome to the AdExchanger Commerce weekly. Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit. If you think your Q4 is busy, just imagine operating a gift guide and shopping recommendation site right now. “This […] The post The Web Is Reanimating Its Affiliate Networks appeared first on AdExchanger.
Adweek
DECEMBER 6, 2023
The world's largest quick-service restaurant brand, McDonald's, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants globally to 50,000 while maximizing its marketing and improving its customer experience online, within restaurants and in delivery. Under president and chief executive Chris Kempczinski, the.
AdExchanger
DECEMBER 6, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […] The post Google’s Temporary Opt-Out; Finding Your Fans appeared first on AdExchanger.
Adweek
DECEMBER 6, 2023
With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various walks of life, not just within their homes. Created by Media.Monks, the "mAI colpevoli" (Never Guilty) campaign focuses on three women telling their stories directly to the audience.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
DECEMBER 6, 2023
Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective.
Adweek
DECEMBER 6, 2023
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation. Last week, Claire Wyatt, vp of business strategy and marketing science.
Martech
DECEMBER 6, 2023
Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with.
AdExchanger
DECEMBER 6, 2023
Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and monetization. Even worse: Men's sexual health brands have a much easier time with advertising. The post Women’s Sexual Wellness Brands Still Struggle With Ad Censorship appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
DECEMBER 6, 2023
For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.
illumin
DECEMBER 6, 2023
Analysts predict that Facebook and Instagram will continue to earn higher revenue than its competition in the coming year, with Facebook bringing in $1.02 per user, per hour by 2025. The platforms’ predicted growth is in large part because Meta has the favor of marketers worldwide due to its ease of use and wide range of tools. It also has a higher potential for ad revenue than competitors.
Martech
DECEMBER 6, 2023
Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning.
Exchange Wire
DECEMBER 6, 2023
Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [.] The post Seedtag Study Shows Cost-of-Living Crisis Hasn’t Chilled Consumer Attitudes Towards Sustainability appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
DECEMBER 6, 2023
While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality. Even with the culmination and convergence of these trends, it doesn’t mean that the ever-accelerating rate of change within digital marketing is going to grind to a halt — far fro
More About Advertising
DECEMBER 6, 2023
“Solutions” seem to be making a comeback. Can you remember when plumbers rebranded as water solutions or possibly frozen pipe solutions. Media agencies, ever keen to provide a purported solution or three, have been busy hiring ‘client solutions’ directors recently. So what do all the other directors do – create difficulties?
Digiday
DECEMBER 6, 2023
The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. And that growth isn’t yet slowing down anytime soon, according to Kelly Leger, managing director, advertising, marketing and commerce for Deloitte Digital, who said on stage at the Digiday Programmatic Marketing Summit in New Orleans this week that the firm is tracking roughly 45 retail media ad networks based in the U.S. and approximately 80 globally with more
Exchange Wire
DECEMBER 6, 2023
Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives. “We [.] The post IAS Releases Inaugural Responsibility Report appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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