AdExchanger
JANUARY 15, 2024
The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe they can prove the value of their organization’s efforts. They can’t answer the basic question […] The post CMOs: It’s Time To End The Age Of BS appeared first on AdExchanger.
AdPushup
JANUARY 15, 2024
Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they are also building an image and identity, which in a sense is their brand. They are connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now. [.
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AdExchanger
JANUARY 15, 2024
Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein 1 platform. These tools are only the latest example of Salesforce’s gung-ho AI stance. Last June, Salesforce announced generative AI features integrated into its […] The post Salesforce Bolsters Its Retail Marketing Offerings With Generative AI appeared first on AdExchanger.
Seth Godin
JANUARY 15, 2024
Dreams have consequences Hisham Matar Time passes, decisions are made, we face the consequences or enjoy the benefits. A few books for this moment, about navigating our days, and the possibility of light. It bends toward justice. The Return , by Hisham Matar. A beautiful and heartrending memoir of the costs and survival of a tyrant. The Last Policeman , by Ben Winters.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JANUARY 15, 2024
Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right: This month, Planet Fitness became the latest brick-and-mortar business to join the parade of retail media networks. PF Media, as it’s called, has a three-pronged media and data sales approach: […] The post How A Gym Chain Became An Ad Data Seller appeared first on AdExchanger.
PubMatic
JANUARY 15, 2024
Today, 95 percent of global internet users use a smartphone to go online. The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Given the amount of consumer attention, it’s no surprise that mobile advertising is a critical element within the APAC marketing playbook.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JANUARY 15, 2024
Adios, third-party cookies. As Chrome kicks them to the curb, let’s untangle the web of jargon that’s left behind. This glossary is your quick, no-frills guide to the biggest shake-up in online advertising. Let’s dive in. Authenticated IDs: When you log into a site using an email address, you’re essentially verifying your identity (like showing your ID at a club entrance).
AdExchanger
JANUARY 15, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannot Fulfill This Request Generative AI products continue to fail in obviously foreseeable ways. The latest: Amazon listings that appear to have used OpenAI’s ChatGPT to generate product names and descriptions feature an identical error message, The Verge reports. Who doesn’t want to […] The post Generative AI’s Debacle Of The Day; TV’s Awkward Resellers?
Digiday
JANUARY 15, 2024
The connected TV ad industry continues to rely on the IP address for tracking viewers and connecting CTV audiences with other devices in the household. However, this type of household-level tracking appears to fall into a legal gray area when it comes to children’s privacy law. Laws such as the California Consumer Privacy Act consider the IP address to be personal information, so collecting an IP address for a household that is known to be home to a child — and which can in turn be associated wi
More About Advertising
JANUARY 15, 2024
Digital Out of Home is tipped by some to be the next big growth area in media and Wildstone, which develops sites for property owners, is the focus of a big £350m infrastructure refinancing by underwriter Deutsche Bank with Lloyds, Natixis and M&G as mandated lead arrangers. Wildstone, led by Damian Cox who was one … The post £350m Wildstone refinancing is big bet on digital Out of Home growth first appeared on More About Advertising.
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Digiday
JANUARY 15, 2024
Google kicked off the year with a signal that, yes, the third-party cookie is actually going away by starting to disable third-party cookies for 1% of Chrome users on Jan. 4. While questions — many of them — about what happens next remain, it’s clear that Google is no longer kicking the can down the road. Marketers have already been working over the last two to three years to prepare for the long-awaited death of the third-party cookie.
More About Advertising
JANUARY 15, 2024
The Super Bowl is hoving into view (Feb 11, Las Vegas) with advertisers paying around $7m per 30-second spot, although this year there are some absentees. Researcher System1 has been looking into what works best and finds that brand characters work better than celebs, which might save some advertisers extra money. System1 tested consumers’ emotional … The post Brand characters beat celebs in Super Bowl ads says System1 first appeared on More About Advertising.
Exchange Wire
JANUARY 15, 2024
On today’s ExchangeWire digest: UK’s Competition & Markets Authority Outlines Upcoming Big Tech Regulation; UK Gov to Publish AI Regulation Criteria; Microsoft Introduces New AI Capabilities… Big tech will soon be facing tougher regulation in the UK, with government plans to [.] The post UK’s Competition & Markets Authority Outlines Upcoming Big Tech Regulation; UK Gov to Publish AI Regulation Criteria; Microsoft Introduces New AI Capabilities appeared first on ExchangeWire.com.
Digiday
JANUARY 15, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are many changes facing the marketing and advertising industry this year. It’s a lot for any marketer to keep up with, let alone the chief marketing officer at a 117-year-old legacy company like Xerox, an office equipment brand.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdvertiseMint
JANUARY 15, 2024
Are you interested in Amazon retail arbitrage? Amazon retail arbitrage is a simple and effective method of turning everyday shopping into a profitable venture. The online arbitrage business model is perfect if you’re looking for a flexible way to earn extra income. This blog post will explore everything you need to know to get started and succeed in retail arbitrage on Amazon.
Digiday
JANUARY 15, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Surprisingly, publishers don’t feel like their companies fared that badly in 2023. And they think their companies’ prospects for 2024 are bright. Also surprisingly, though, they feel differently about the media industry as a whole.
Relevant-Digital
JANUARY 15, 2024
Header bidding and sustainable data processing are like peas in a pod, folks. And how we use data today is munching up our planet's resources. It's time to get savvy and figure out how we ad tech companies can assist Programmatic Sellers in cutting down on energy while remaining profitable. We're talking serious business here, making sure our ad operations don't turn into some energy-guzzling monsters.
More About Advertising
JANUARY 15, 2024
It’s only six months since Havas bought 51% of London-based Uncommon Creative Studios, but Nils Leonard and co have already opened a second office outside the UK. Following New York in October, Stockholm in Sweden is the latest stop on the ambitious team’s route to global domination. The agency has no clients so far but … The post Sweden is the next stop for ambitious Uncommon Creative Studios first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JANUARY 15, 2024
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. Como parte de sus objetivos de sostenibilidad en toda la empresa, Tapestry, la empresa matriz de las marcas de moda Coach, Kate Spade y Stuart Weitzman, ha estado haciendo grandes movimientos para contabilizar el impacto del carbono de sus operaciones en todo el mundo.
Relevant-Digital
JANUARY 15, 2024
In today's digital advertising industry, with a significant market value of 700 billion dollars, there is a growing responsibility to reduce carbon dioxide emissions.
Rob Campbell
JANUARY 15, 2024
So at 10:34 am today, it will be the 25th anniversary of my Dad dying. 25 years since that early Saturday morning call, urging Mum and I to get to the hospital quickly. 25 years since we were rushed straight to his bedside. 25 years since I heard my Mum gently tell him it was OK to go. 25 years since we witnessed his final breath. 25 years since my world shattered.
Single Grain
JANUARY 15, 2024
In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JANUARY 15, 2024
By mid-January, trying to remember what you watched over Christmas might feel a bit like recalling how many bottles of wine were consumed. Fortunately Barb, the UK’s TV measurement body, has released its December viewing data, allowing us to see what the nation was watching between meals and arguments. This also marks the second year that Barb has measured Netflix viewing, alongside other streaming services and video sharing platforms, so we can see how SVOD consumption stacks up against t
Single Grain
JANUARY 15, 2024
Are selling online courses the golden ticket to building a lucrative business? It’s easy to see the allure, given the plethora of courses filling our social media feeds promising to teach everything from coding to cooking. But the online course space isn’t as peachy as it may appear. Especially if you compare it to other business models like consulting or providing specific services.
Automatad Inc.
JANUARY 15, 2024
Share Tweet Share Programmatic video ads have seen massive growth in recent years, and this growth is fuelled by one factor, which is “People love videos.” Nearly 250 million people in the U.S. enjoy and prefer video content. This truth can’t be denied and is why global video ad spending stays at $60 million now. Technological advancements in programmatic video ads further aided publishers in redefining the publishing scene.
Martech
JANUARY 15, 2024
Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy).
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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