Adweek
APRIL 12, 2023
We have all become more comfortable with a little augmented reality (AR) in our lives, although many of us may not realize it. AR has always had a magical ability to amaze and delight, from those early days of chasing Pokemon across the city to the recent virtual shows by Gorillaz in New York's Times.
The Ad Tech Blog
APRIL 12, 2023
Self-managed teams do not exist In my early days studying agile , there was this idea about self-managed self-regulatory teams. Leadership was an unnecessary overhead. They don’t need a leader; they only allow smart people like them. Even Steve Jobs talks about them : “ if they know what to do, they will figure out how to do it… “ I might not be in the same generation as Steve Jobs, but my experience taught me that that’s a lie.
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Adweek
APRIL 12, 2023
The head of marketing for beer brand Beck's has promised to continue to use generative artificial intelligence in future projects following the success of its first attempt, which led to the development of a special edition beer. It took less than half an hour for the AI-developed Beck's Autonomous to be snapped up after its.
Marketing Dive
APRIL 12, 2023
To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 12, 2023
What do Viagra, cheese, cereal and gyms have in common? This isn't the beginning of a bad joke. Recently in London, four brands that seemingly had nothing to do with each other teamed up for an unexpected collaboration that went viral. British men's health website Numan, online retailer Cheesegeek, cereal maker Surreal and gym operator.
Seth Godin
APRIL 12, 2023
And it changes over time. You and I know what to do when we see a revolving door, or to speak quietly in a library. We have expectations of how the world works and what designers are saying with their work. Here’s a photo of a device with two controls. We’ve been taught our whole lives that the bottom one, the faucet, is designed to control the amount of water flowing through a pipe.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 12, 2023
Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.
Adweek
APRIL 12, 2023
Snapchat's augmented reality technology can now be experienced by Microsoft Teams customers around the world, thanks to the launch of a series of Snap AR lenses on the group messaging platform. Via an integration of Snap's Camera Kit software development kit (SDK), Teams users will be able to activate a rotating selection of 26 Snapchat.
Marketing Dive
APRIL 12, 2023
Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.
Adweek
APRIL 12, 2023
California's policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing algorithms ahead of time and pushing for transparency in the use of tools like ChatGPT. Introduced by the California State Assemblymember Rebecca Bauer-Kahan in March, the AB 331 bill aims to ensure that.
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Martech
APRIL 12, 2023
The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.
Adweek
APRIL 12, 2023
The global skincare industry has nearly doubled in size over the past decade and is forecast to be worth $189.3bn by 2025, according to market research firm Statista. Amid that competition, U.K. skincare brand No7 is unveiling a new science-backed range that it hopes will be the biggest beauty launch in a generation. The Boots-owned.
Martech
APRIL 12, 2023
Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant opportunity to expand awareness and penetration rate of pet insurance which is less than 3% for all pet parents today.” In 2019, global insurance provider MetLife had acquired PetFirst, a pet health insurance company founded in 2004.
Adweek
APRIL 12, 2023
Many of us can remember people from TV or media whom we idolized or wanted to be. Although a singer or actor might immediately come to mind, there were also teachers, nurses and other people who may not have had a huge following on social media, but still influenced and shaped us. This latter group.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 12, 2023
True Classic is a dyed-in-the-wool performance marketer. The casual menswear brand is completely “solution-agnostic,” according to its president, Ben Yahalom. The post Men’s Apparel Brand True Classic Takes A Mathematical Approach To Growth Marketing appeared first on AdExchanger.
Adweek
APRIL 12, 2023
The marketing around Betty Buzz has made it clear that its effervescence is one of the most important selling points of the line of alcohol-free drink mixers. Founder and architect Blake Lively appeared in the brand's debut ad in 2022, while Don Ho's classic tune "Tiny Bubbles" provided the soundtrack. The set, along with actor-entrepreneur.
AdExchanger
APRIL 12, 2023
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and The post DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance appeared first on AdExchanger.
Adweek
APRIL 12, 2023
The game of executive musical chairs continues at AMC Networks, with the company promoting Kim Granito to head of marketing. Top line The former evp of integrated marketing and AMC Content Room will now take on marketing and brand strategy for the company's entire U.S. portfolio of entertainment brands.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
APRIL 12, 2023
The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers.
Adweek
APRIL 12, 2023
Budweiser has been an international sponsor of soccer for decades, including the sport's largest competition--the FIFA World Cup--which it has supported for 36 years. English soccer in particular has been rich marketing ground for parent company Anheuser-Busch InBev over the last 20 years. Its longstanding partnership with the Football Association led to Budweiser becoming the.
AdExchanger
APRIL 12, 2023
Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad platform option. The post Brave Software Prepares For Its Next Challenge: Advertising appeared first on AdExchanger.
Adweek
APRIL 12, 2023
Adidas Originals has a long history of music collaborations, with the shoes previously celebrated by artists from Oasis to Run-DMC. Now Adidas is seeking to bring that musical connection to a new generation with the launch of Club Originals, the brand's largest campaign since celebrating the 50th anniversary of its iconic Superstar shoe in 2020.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
APRIL 12, 2023
Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat ( see past updates here ). There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available).
Adweek
APRIL 12, 2023
Mercedes-Benz USA is revving up its EV marketing with a visually stunning campaign that may be music to the ears of car buyers on the fence about electric vehicles. The luxury automaker tapped Grammy-winning super-producer and entrepreneur Kasseem "Swizz Beatz" Dean to score the soundtrack of five ads promoting its suite of advanced EVs. The.
YieldBird
APRIL 12, 2023
In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels. UPRs also empower publishers to establish universal pricing rules for all indirect demand for their inventory within GAM.
Marketing Dive
APRIL 12, 2023
A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
APRIL 12, 2023
As a B2B or B2C marketer, you probably have a lot of thoughts when election season comes around and political marketing campaigns are in full swing. You can’t ignore the increases in certain CPMs while planning out your own campaigns, but you definitely appreciate the beauty of a well-crafted, well-timed ad or campaign. While it may not be obvious on the surface—or when you watch a particularly cringeworthy political ad—there’s actually a lot that B2B and B2C marketers can learn from their polit
AdExchanger
APRIL 12, 2023
Melanie Babcock has been at The Home Depot for almost 10 years, starting in marketing. But, recently, she was made VP of Retail Media+ and monetization in February, with her The post The Home Depot’s Path To Becoming A Global Advertising Player appeared first on AdExchanger.
Single Grain
APRIL 12, 2023
When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.
AdExchanger
APRIL 12, 2023
Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create convincing fake images, audio files and videos. General Mills is The post Brands Want A Handle On AI Fakes And Disinfo; Let’s DTC How This Works appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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