Adweek
MAY 9, 2023
Queen Charlotte: A Bridgerton Story has debuted atop Netflix's English TV list with 148.28 million hours viewed, making it the most-viewed title for the streamer this week and allowing it to reach the Top 10 in 91 countries. The big debut gives the company another huge hit right before its first appearance at upfront week.
Smart Insights
MAY 9, 2023
Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using … The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.
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Adweek
MAY 9, 2023
The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report's author, Forrester principal analyst Jay Pattisall. Making those changes will be economically beneficial for everyone involved, and probably lead to happier partnerships.
AdExchanger
MAY 9, 2023
Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs to lose its sense of entitlement over everyone’s data. The post PR Provocateur Ed Zitron: Big Tech And Ads Broke The Internet Beyond Repair appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 9, 2023
In its first earnings report since the high-profile Dominion lawsuit settlement, Fox posted a $50 million loss for its fiscal third quarter, despite revenue boosts from the Super Bowl and Tubi. The company said the loss was "primarily due to charges associated with" legal settlement costs, meaning the $787 million charge will likely appear in.
AdExchanger
MAY 9, 2023
The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years. The post The Number Of US State Privacy Laws Is Close To Hitting Double-Digits appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 9, 2023
Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.
Adweek
MAY 9, 2023
It's Eurovision Song Contest week (ESC), which for those in the know, is either a good or a bad thing. But it's a big deal in Europe (and Australia) nevertheless. The winning country from the previous year usually hosts the multinational music extravaganza, but this year, the event will take place in Liverpool, England despite.
Marketing Dive
MAY 9, 2023
Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks.
Adweek
MAY 9, 2023
In this episode of Brave Commerce, Gabi Lewis, co-founder of keto-friendly cereal brand Magic Spoon, joins Rachel Tipograph and Sarah Hofstetter to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition and brand identity. Lewis and his co-founder, Greg Sewitz, launched Magic Spoon in 2019.
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Martech
MAY 9, 2023
The growing importance of omnichannel consumer engagement impacts all levels of the enterprise martech stack. Greater composability clarifies useful service boundaries, enabling enterprises to right-size their martech investments in nearly every domain. Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend.
Adweek
MAY 9, 2023
Being called for jury duty is an undeniable headache, and dodging this commitment is a universal cause for celebration. But in his latest Mint Mobile spot, Ryan Reynolds is serving a sales pitch and exposure therapy to a juror who has had more than just a few long days to complain about. Reynolds and the.
Marketing Dive
MAY 9, 2023
The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.
Adweek
MAY 9, 2023
Meta's announced in April plans to phase out shops on its platforms that don't use the checkout feature, spurring people to make more in-app purchases and limiting the traffic Facebook and Instagram send directly to commerce sites. While convenient for people, the move will give the platform more visibility over attribution, historically hampered by Apple's.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
MAY 9, 2023
Walk into a bank with a stocking on your head and you’re probably going to get arrested. Civil society as we know it is dependent on identity and responsibility. A person does something and owns the consequences. This requirement of identity leads to the dynamic of the free market that we call trust. Even companies, which aren’t people but lately have been given many of their privileges, occasionally have to pay the price for abusing our trust.
Adweek
MAY 9, 2023
In today's digitally driven world, data has become a powerful tool for businesses to connect meaningfully with consumers. To understand more about how to collect, keep and expand data to influence consumer culture, we sat down with Tariq Hassan, chief marketing and customer experience officer at McDonald's USA. Hassan joins Suzy founder and CEO Matt.
AdExchanger
MAY 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to monetize Reels. (Sorry, had to.) Now that the company has The post Meta Tests Paying Creators For Reels Views; But Paying News Publishers Is A Bridge Too Far appeared first on AdExchanger.
Adweek
MAY 9, 2023
When you hear the words "business" and "finance," Bloomberg tends to come to mind. The company is known for its in-depth journalism on the topics of business, media, technology and beyond. Bloomberg simplifies numerous data points into relevant insights that are trusted by business and financial professionals around the world. Through its multichannel storytelling, it.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MAY 9, 2023
CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Investment in martech companies was spread across 36 categories and increased from $3 billion in Q4 2022 to $13.2 billion in Q1 2023.
AdExchanger
MAY 9, 2023
The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.
Martech
MAY 9, 2023
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.
AdExchanger
MAY 9, 2023
On Tuesday, agency holding company Stagwell reported $622 million in Q1 revenue – a 3% decrease year over year – and $53 million in Q1 net-new business, a 1% decrease YoY, The post After A Lackluster Q1, Stagwell Lays The Groundwork For A Strong 2024 appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MAY 9, 2023
Generative AI is taking our industry by storm, and every marketer out there needs to pay close attention. The technology solves one of our major challenges — creating tons of unique and compelling content. Our always-on, digital world has forced us to become publishers of hyper-relevant content to connect with and reach our audiences. The advent of Web3 , the metaverse and other immersive technologies arms us with powerful tools to build an emotional connection with audiences all over the globe
VideoWeek
MAY 9, 2023
It was roughly this time last year that the first AI-generated images from the new wave of AI tools like Midjourney and DALL-E 2 started hitting all of our social feeds. At that point the text-based tools like ChatGPT, Bing Chat, and Bard were still over half a year off from being released to the public. But despite their nascency, these tools are rapidly evolving beyond just being quirky curiosities, as businesses in every industry try to figure out how to apply them to their day-to-day work.
AdExchanger
MAY 9, 2023
Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles The post Ad Tech Should Have Its Head In The Clouds appeared first on AdExchanger.
Ad Monsters
MAY 9, 2023
With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it’s the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. She is now stepping into a new era in her career, one that started with a tale of misfortune.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MAY 9, 2023
In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [.] The post Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution appeared first on ExchangeWire.com.
AdPulp
MAY 9, 2023
The advertising agency business has been in one bind or another ever since the dawn of digital. Digital shook the industry to its core, and the reverberations are still being felt from top to bottom. The list of problems is long, but one problem we don’t spend enough time discussing is the problem of not […] The post You Are Not A Machine.
Digiday
MAY 9, 2023
A survey out today of 1,000 agency and marketing execs shows a majority believe user tracking will soon become obsolete, but only 40% are familiar with non-cookie based options. According to the survey , conducted by Ogury — one of the more aggressive ad-tech firms trying to cement its place in a cookie-less future — and IT market research firm IDC, 32% of respondents said they will change the type of ad-tech supplier(s) they are working with.
Rob Campbell
MAY 9, 2023
Apple. One of the best brands in the world. From product to marketing … everything they do is considered, consistent and distinctive. A brand voice forged over years, with a clear understanding of who they are. But what’s interesting is what they used to be … Or this … Or worse of all, this … I know they’re from a time where long copy wasn’t viewed with the same distain as a global pandemic but look at them?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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