Adweek
SEPTEMBER 26, 2023
Monopoly's latest campaign is a brutal reminder that it's all fun and games--until your 8-year-old hands you an envelope that reads "final notice," and you discover grandma is secretly embezzling cash from the bank. Launching Oct. 9 in Canada and Oct. 24 in the U.S., "All is Fair" pays homage to the notoriously competitive spirit.
AdExchanger
SEPTEMBER 26, 2023
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners. “There needs to be a retrospective on all SSPs and how they claim to understand risk management,” said one publisher who asked to remain anonymous, citing ongoing business with SSPs that clawed back revenue.
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Adweek
SEPTEMBER 26, 2023
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media agencies; from decoding client briefs to amassing real-time insights on campaign performance, gen AI is getting the job done more quickly and efficiently. Across IPG's Momentum, S4 Capital's Media.Monks and independent agency PMG, the opportunities.
AdExchanger
SEPTEMBER 26, 2023
Advertisers are laser-focused on the seismic shift happening next year with the deprecation of third-party cookies on Google Chrome. But it’s not just cookies on Chrome – Google’s Sandbox initiative is also targeting mobile signals on Android. Here’s why that’s important and what it might mean for your business. Today, mobile advertising SDKs on Android […] The post 3 Ways Google’s Privacy Changes On Android Will Impact Your Business appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 26, 2023
In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. Rajamannar's passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become.
AdExchanger
SEPTEMBER 26, 2023
If the programmatic media supply chain had a theme song, it might as well be “Oops! … I Did It Again.” The online ad industry has been susceptible to manipulation by bad actors and plagued by opacity pretty much since its inception. In June, the Association of National Advertisers (ANA) released its latest research into […] The post Meet The Former FBI Investigator Exploring Programmatic’s Murky Depths appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 26, 2023
Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. It’s important to note that those elements are all equals, interacting and informing each other.
Adweek
SEPTEMBER 26, 2023
Jennifer Coolidge's improv inspired a new campaign and product collection from e.l.f. Cosmetics. The actress is continuing her partnership with e.l.f. after previously starring in the brand's first Super Bowl ad earlier this year. She has collaborated with e.lf. to create Dirty Pillows, a limited-edition lip collection available for purchase as of Sept. 27.
Martech
SEPTEMBER 26, 2023
Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations?
Adweek
SEPTEMBER 26, 2023
From the moment the world first saw the 350 GT at the Geneva Auto Show in 1964 to the introduction of the all-electric Lanzador concept at this year's Monterey Car Week, the Lamborghini brand has been defined by the vehicle experience. For eight months, Lamborghini America put its experiential marketing account up for review, looking.
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AdExchanger
SEPTEMBER 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? When should brands in-house their media and when should they turn to an agency? Marketing consultant Alex Greifeld posts about this conundrum in her newsletter, No Best Practices. While practically every major brand needs advertising services in some way, […] The post To In-House Or Not To In-House?
Adweek
SEPTEMBER 26, 2023
Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month. To Sony Electronics, however, she's both a creator and instructor. Last year, Sony released its $200 LinkBuds S wireless earphones as a go-between for its $280.
Martech
SEPTEMBER 26, 2023
Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Forms will be available in all paid plans at no extra charge and will also be offered as a standalone tool.
Adweek
SEPTEMBER 26, 2023
On this episode of Brave Commerce, Gabrielle Wesley, chief marketing officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween in the candy industry, and the company's commitment to fostering an inclusive internal culture. Wesley delves into how Mars Wrigley ensures its brands remain culturally.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 26, 2023
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But CTV is entirely its own thing. Doggedly following display practices can cost you time and money. A good example of this is header bidding, a term that’s found its way to CTV even though CTV […] The post The Rules Of Header Bidding Don’t Apply To CTV.
Adweek
SEPTEMBER 26, 2023
In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business as they share their inspiring journey from athletics to film production. Their story underscores their unwavering passion, discipline and resilience.
Exchange Wire
SEPTEMBER 26, 2023
Expandi Group, the largest EMEA B2B martech and ad tech provider, today (September 26th, 2023) announced the purchase of B2B account-based marketing (ABM) platform Jabmo and all its marketing assets, including the well-known brand. With offices in Europe and the US, [.] The post Expandi Purchases Account-Based Marketing Platform Jabmo appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 26, 2023
Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been working in Hollywood since the early 2000s, with major accolades including his leading role in the Transformers franchise, along with notable roles on the small screen like The Mighty Ducks. And now, the actor can add creative and production agency co-founder to his.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
SEPTEMBER 26, 2023
The Advertising Association has formed an AI Taskforce, the UK trade body announced this morning. The group will bring together senior representatives from across its membership, in order to build a coordinated policy approach to the deployment of artificial intelligence in advertising. The Advertising Association said the move recognises the need to establish ethical safeguards, develop industry guidelines and work with the Advertising Standards Authority (ASA) to ensure the use of AI in advert
Seth Godin
SEPTEMBER 26, 2023
Getting the word out is easy to measure and exciting as well. Focusing on this misses the point. You might be able to get a song played on the radio, but will the song motivate listeners to show up at the concert? The math is simple: You can’t build a freelance career or a restaurant or a medical practice on one-time interactions. Charities that fundraise a few dollars at a time, door to door, pitching strangers… they have a rough road.
Martech
SEPTEMBER 26, 2023
Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Budgets. Most marketing budgets as they stand prioritize email — a good start.
Marketing Tech News
SEPTEMBER 26, 2023
A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
SEPTEMBER 26, 2023
Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, the recently launched performance division of WPP-owned GroupM. Programmatic has become the main way that most brands and their agencies buy media, but that doesn’t mean that programmatic is fulfilling […] The post GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’ appeared first on AdExchanger.
PubMatic
SEPTEMBER 26, 2023
A version of this content appeared in Street Fight. If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. The simple fact is that change is the only constant in today’s digital landscape; if you’re waiting for things to simmer down, you might need to find a new industry.
Ad Badger
SEPTEMBER 26, 2023
SUBSCRIBE Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent. Read More How to do Keyword Research for Amazon PPC: Back to Basics (Classic) [The PPC Den Podcast] The post How to do Keyword Research for Amazon PPC: Back to Basics (Classic) [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
SEPTEMBER 26, 2023
With its new antitrust lawsuit against Amazon, the Federal Trade Commission has officially begun its new legal battle against the everything store. The 172-page complaint — filed yesterday by the FTC and 17 state attorneys general — accused Amazon of “monopolistic practices” and makes a range of allegations against the e-commerce giant while providing details about its advertising operations, interactions with sellers and alleged attempts to block competition.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Badger
SEPTEMBER 26, 2023
SUBSCRIBE Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent. Read More How to do Keyword Research for Amazon PPC: Back to Basics (Classic) [The PPC Den Podcast] The post How to do Keyword Research for Amazon PPC: Back to Basics (Classic) [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
SEPTEMBER 26, 2023
Snapchat is looking to deepen its ties with the agency world — and it’s using a custom video game, “Snapchat Agency Adventure,” to do it. In the past, Snapchat has used in-person roadshows to educate agencies about its advertising and marketing power. Since Covid-19 forced businesses to go remote in 2020, though, the social platform has limited its agency roadshows to seminars on Zoom or Microsoft Teams.
AdPushup
SEPTEMBER 26, 2023
In an era where speed, efficiency, and user experience are paramount, AMPHTML Ads have emerged as a game-changing innovation. They promise not only to enhance the performance of your ad campaigns but also to provide a seamless and lightning-fast experience for your audience. Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the [.
Digiday
SEPTEMBER 26, 2023
This case study was originally published on Digiday’s sibling publication Glossy. Table of contents Methodology Early adopters and consistent Shorts users benefit from high viewer engagement Educational content — or “infotainment” — performs best on Shorts Beyond reposts, original video content for Shorts is in the works Key findings Short-form video, made popular by apps like TikTok and its predecessor Vine, are an increasingly popular format for social media users.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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