Adweek
APRIL 5, 2023
The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game. With its latest brand evolution, the insurance provider is introducing a revised brand logo, an evolved mascot, new campaign spots featuring Shaquille O'Neal along with sports and entertainment.
The Ad Tech Blog
APRIL 5, 2023
As more and more startups are embracing remote work , managing remote teams is becoming a necessary skill for founders. However, with a distributed team, the tech stack that a startup uses becomes more critical than ever.Here is my favorite Tech Stack for managing remote teams: Communication and Collaboration Tools Slack – [link] Zoom – [link] Google Meet – [link] Project Management Tools: Jira – [link] Confluence – [link] Asana – [link] Trello – [link]
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
APRIL 5, 2023
In Procter and Gamble's latest film for My Black is Beautiful hair care brand, Unbecoming, we see Black women and girls slowly and gently undo their hair. The campaign tackles the acceptance of Black women and natural hair. The stunning film joins a series of acclaimed P&G films hitting on the stereotypes and the racism.
Marketing Dive
APRIL 5, 2023
Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 5, 2023
As companies shift to more circular systems--meaning those that avoid drawing on virgin materials or result in landfill-bound end products--a new set of terminology is emerging to help define how that plays out across industries. The problem for brands, though, is that those terms don't mean much to the average shopper. Data from an Adweek-Morning.
TechCrunch Ads
APRIL 5, 2023
Major tech organizations are racing to ship generative AI tools. And yet, a few companies have remained silent, including Apple and Meta. Today, the organization led by Mark Zuckerberg said that it aims to use generative AI in creating ads for different companies by the end of the year. In an interview with Nikkei Asia , Meta’s CTO Andrew Bosworth, said that the company expects to ship tools to create ads with AI that helps a company make different images for different audiences. “[I
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 5, 2023
Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study.
Adweek
APRIL 5, 2023
A teenager named Tristen from Oak Grove, Minnesota, lost the vintage fishing lures that had been handed down to him by his late grandfather, while a military veteran, Tony, who lives in Spokane, Washington, lost the ice axes he had saved for a year to buy. After their on-the-ground searches came up empty, the two.
VideoWeek
APRIL 5, 2023
As major subscription video on-demand (SVOD) services including Netflix and Disney+ have begun releasing ad-supported subscription tiers, there have been questions around how well consumers would tolerate ads on previously ad-free services. Earlier this month Yahoo and Publicis Media released researching digging into this question, which found that consumers are by-and-large actually quite receptive to seeing ads in exchange for cheaper subscription fees.
Adweek
APRIL 5, 2023
The ad tech world can be a "grizzly" place, so Ryan Reynold's MNTN is trying to make it more serene. On Wednesday, MNTN released three new 30-second spots ahead of the 2023 upfront. The ads have a meditative and comedic undertone, promoting MNTN as the "hardest working software in television.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
APRIL 5, 2023
It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your
Adweek
APRIL 5, 2023
Southwest Airlines has hitched its modern brand to serving customers. It focuses on its lack of baggage and change fees. It's held to a somewhat free-range boarding system with no demarcated class structure. In the mid-2000s, it had a reality show on A&E centered on its customer interactions. When winter weather conditions led to a.
Martech
APRIL 5, 2023
An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels.
Adweek
APRIL 5, 2023
Popeyes has concluded a short review for its creative agency record, selecting McKinney as its new shop of choice. When Popeyes put the account into review in February, it had initially named McKinney its interim agency for a six-month trial period, but invited Anomaly and FCB into a final round of pitching, according to a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
APRIL 5, 2023
The vodka brand is reviving Absolut.Land, while also partnering with friend-finding app Hey! Vina to foster in-person connections.
Adweek
APRIL 5, 2023
With temperatures warming, Tequila Don Julio is looking to compete with ros? and spritzes as the beverage of choice for day drinkers. In its first permanent portfolio addition in more than 10 years, the brand has unveiled Tequila Don Julio Rosado, a reposado tequila aged in ruby port casks for four months to give it.
Martech
APRIL 5, 2023
As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Saidah Abdulhaqq , senior digital architect at Enterprise Holdings. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything.
Adweek
APRIL 5, 2023
With a celebrated food culture, Italy is known for protecting its culinary traditions even as many of its recipes have transcended borders. So some food lovers may be surprised that pasta brand Barilla is shaking up one of Italy's best-known dishes: carbonara. Coinciding with National Carbonara Day April 6, Barilla has launched an initiative called.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Chief Martech
APRIL 5, 2023
It’s springtime, in the Northern hemisphere, and tech stacks are blooming. Zylo, a SaaS management platform that manages over 30 million SaaS licenses for its customers — more $30 billion in SaaS spend under management — just released their 2023 SaaS Management Index report. It shares aggregate statistics across all of their customers’ SaaS tech stacks.
Adweek
APRIL 5, 2023
Annette King, Publicis U.K.'s chief executive, is to join Accenture Song as its global lead of communications and will not be replaced directly. King, who joined Publicis Groupe in 2018 from Ogilvy U.K., where she was also chief executive, will move to Accenture Song with the responsibility for leading the global brand, content, engagement and.
Marketing Dive
APRIL 5, 2023
A program in partnership with Break the Love could drive interest to Walmart+, offering members exclusive perks like first dibs on peak booking times.
Adweek
APRIL 5, 2023
Major changes are continuing at Disney. Today, Alan Bergman and Dana Walden, co-chairmen, Disney Entertainment, announced that Hulu chief Joe Earley will serve as its new president of direct-to-consumer for Disney Entertainment, effective immediately. With the appointment, Earley succeeds Michael Paull, who is leaving the company after six years. Disney's new DTC president, who most.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
APRIL 5, 2023
Lots of organizations (and individuals) have plans and processes for getting the word out. In fact, we spend trillions of dollars doing so. Do you have a plan for getting the word in? Is it simply random chance that some ideas get to you and your team, that cultural and technical awareness just happens? How do the people who know share their knowledge with the people who don’t?
Adweek
APRIL 5, 2023
The lure of gaming for brands is proving to be great for a range of brands around the world, with probiotic yogurt brand Actimel the latest to seize an opportunity to engage with players on Epic Game's mutiplayer battle royale Fortnite.
Monetize More
APRIL 5, 2023
If you’ve landed here, chances are you’ve just received the dreaded AdSense ban. It might seem like the end of the world, but all is not lost yet. In this post, we’re going to show you the steps you can take to help appeal your AdSense ban for invalid traffic. We’re also going to highlight how you can prevent invalid traffic from ruining your business.
Adweek
APRIL 5, 2023
GoFundMe showed that artificial intelligence can be used to tell very human stories with a recent campaign that broke new ground on the use of machine learning in creative work. The fundraising platform combined AI-generated art with traditional animation techniques to illustrate some of the real donation campaigns from its 2022 year-end wrap-up, from Ukrainian.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
APRIL 5, 2023
Most consumers think the Health Insurance Portability and Accountability Act (HIPAA) is a lot broader than it is. But in a post-Dobbs world, it bears repeating: HIPAA doesn’t cover all The post PSA: A Lot Of Reproductive Health Data Is Unprotected Under HIPAA appeared first on AdExchanger.
Smart Insights
APRIL 5, 2023
Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your … The post How do you choose the best marketing plan for your business? appeared first on Smart Insights.
AdExchanger
APRIL 5, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Social Is Unaffiliated TikTok is beginning to cut US creators in on sales – aka affiliate commissions The post TikTok Slowly Tries A US Affiliate Program; Twitter Shows Its Reco Rules appeared first on AdExchanger.
Rob Campbell
APRIL 5, 2023
The above photo was taken back in 2020. We were living in Fulham. Everyone was working from home. And we suspected Otis may have had COVID. As it turned out, he didn’t – thankfully. But I love that photo. The closeness. The intimacy. The caring Mum and the curious kid. A shared moment ruined by me coming in and taking a pic – as usual, hahaha.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
336 
Let's personalize your content