Adweek
JULY 29, 2022
World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube. The WWE channel is also on pace to surpass 90 million subscribers at some point during SummerSlam weekend, with the actual event set for Saturday (July 30) at Nissan Stadium in Nashville, Tenn. Also.
Martech
JULY 29, 2022
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process.
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Adweek
JULY 29, 2022
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following "an unprecedented spike in demand across our portfolio" that resulted in.
Martech
JULY 29, 2022
Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. The cross-promotion was part of a long-term initiative executed by Under Armour and spearheaded by NFT branding and tech company Luna Market.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 29, 2022
Facebook's parent company Meta is telling its U.S. publishing partners that the company no longer plans to pay for news content that aggregates on Facebook's news tab. Top line Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in an AI-based TikTok-like experience on Facebook.
Marketing Dive
JULY 29, 2022
The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 29, 2022
Multiple threats to the ad tech industry make navigating forward complicated, writes Rob Beeler, Founder and CEO of Beeler.Tech. But as “fun” as it is to bet on what dooms us, might I suggest we start placing bets on what saves us? For publishers, the way forward lies in revenue diversification and building real trust with consumers. The post To Survive, Publishers Have To Focus On Building Trust appeared first on AdExchanger.
Adweek
JULY 29, 2022
By default, Twitter will always show users advertisements based on their activity on the social networking platform. However, users have the option to personalize the ads they see even more by turning on the "personalized ads" option in Twitter's Settings menu. The Twitter application says when a users turns on this option, "Twitter may further.
AdExchanger
JULY 29, 2022
Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. This second delay drew “maybe half an eyebrow raise,” said Peter Barry, VP of addressability at PubMatic. The longer runway will give advertisers and publishers more. Continue reading » The post Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’ appeared first on AdExchanger.
Adweek
JULY 29, 2022
This past spring, Sony Pictures announced that Puerto Rican superstar Bad Bunny would soon become a superhero, dawning the mask of the relatively obscure luchador El Muerto. We also saw the fan favorite character, America Chavez, (portrayed by Xochitl Gomez) introduced within the Marvel Cinematic Universe in the latest Doctor Strange film, along with Oscar.
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Marketing Dive
JULY 29, 2022
Contrasting with digital rivals, the company’s ad sales segment posted healthy gains in Q2 as brands took a more results-oriented approach.
Adweek
JULY 29, 2022
On the season finale of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Cathy Engelbert, commissioner of the Women's National Basketball Association (WNBA). Engelbert joined the WNBA in 2019 as the league's first commissioner, after spending much of her career at Deloitte where she was its.
AdExchanger
JULY 29, 2022
If another war breaks out, if Apple tightens the screws even more on targeted advertising, if shopping shifted: Amazon would still report strong and healthy earnings. Q2 this year is no exception. Earlier this week, Facebook reported its first-ever drop in year-over-year ad revenue and Alphabet hosted a defensive investor call, during which the C-suite.
Adweek
JULY 29, 2022
Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans. But when paid social platforms updated their privacy policies, making it harder for Wandering Bear to physically find its caffeine-loving audience, the cold brew brand found that leaning on the algorithm was.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 29, 2022
There is a very special name for stuff before it is sold: inventory. Online retailers want to have enough inventory to meet demand. Having too much is bad, since you must pay to store it, plus there is an opportunity cost in lost sales. Having too little is bad, because it’s hard to deliver instant gratification if you lack the item the consumer desires and that sale is lost.
Adweek
JULY 29, 2022
The hit sitcom The Office was packed with awkward situations. Actor and writer Zach Woods, who joined the main cast for the show's final three seasons, is bringing a bit of the same sensibility to a pair of 45-second online spots created by Denver-based agency Fear Not for office supply retailer Quill.com. "Coupons" shows two.
AdExchanger
JULY 29, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Two More Years appeared first on AdExchanger.
Marketing Dive
JULY 29, 2022
To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JULY 29, 2022
Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences. MikMak, the leading eCommerce acceleration platform for multichannel brands, announced today that the company has been named 2022 Organization of the Year by the Business Intelligence Group’s Sales and Marketing Technology Award program, also known as ‘The Sammys.
Marketing Dive
JULY 29, 2022
For its first TV spots, the baby brand embraces authenticity with the same colorful, no-nonsense approach of products like NoseFrida the SnotSucker.
AdExchanger
JULY 29, 2022
Like most technology companies out there in the cold right now, Roku’s Q2 earnings are quite a mixed bag compared with earlier this year. Revenue from content and ad monetization (the “platform” business as opposed to the hardware side of the biz) was up 26%, but the company missed Wall Street’s expectations and the stock. Continue reading » The post Roku’s Ad Revenue Grows Slower Than Expected.
Martech Series
JULY 29, 2022
Beyond the shadow of tech giants, several companies are leading the charge toward a cookieless future. Rather than allowing Big Tech to determine the timeline, these companies have acknowledged the benefit of different targeting solutions to reach and engage consumers consensually across different devices. Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their a
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
JULY 29, 2022
The Great Resignation is a phenomenon that has been sweeping the United States since 2021 as more Americans realize they have options when it comes to where they work. As more people voluntarily leave their jobs, it’s becoming evident that the value of a job lies in more than just the compensation, particularly for workers from younger generations. Employers must consider this shift in values along with the changing landscape of the workplace as they strive for employee retention. .
Martech Series
JULY 29, 2022
UneMeta, an NFT incubator, trading and SocialFi platform recently announced the closing of a $5 million funding round led by the Jasmy Foundation, Japan’s top Internet of Things (IoT) blockchain platform. Among the other participants were SPB, Avatar DAO, CGV FoF, Consensus Lab, K24 Ventures, Taihill Venture, and etc. For this funding round, Ann, the Co-founder of UneMeta, said the following: “UneMeta aims to increase its brand influence by bringing higher quality NFT projects an
MNTN
JULY 29, 2022
Gas prices are up. Spending is down. And now every talking head on the news is uttering a word that sends shivers down marketers’ spines, “recession.” After all, when times get tough, brand marketing budgets get going—often right out the door. But is cutting back on brand marketing channels like TV the best strategy? What if you didn’t have to turn your back on TV ads at all, but could instead prove their performance impact, their ROI, and justify the marketing team’s budgets and value?
Martech Series
JULY 29, 2022
Over the past few years, people have been using text to search online. The trend has shifted to voice search recently, and for the better… It is more natural for all of us to talk than to click or type, and so, staying on top of voice search trends are also becoming significant day by day. During the pandemic in 2020 – 21, numerous touchless technologies helped to reduce touchpoints and increased safety.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 29, 2022
Netflix’s recent advertising partnership with Microsoft has cast a long shadow over this earnings period, with observers wondering whether the gambit can counterbalance the streaming giant’s declining subscriptions and increasing competition. A look into the company’s gaming ambitions provides some insight into its plans to remain viable in the long term — and how an ads business might be scaled using both gaming and Netflix’s original intellectual properties.
Martech Series
JULY 29, 2022
CIO brings key experience as a business strategist and change leader in the industrial segment to drive infrastructure innovation for customers and the company . CEO Christina Kosmowski brings aboard CIO Ryan Worobel from Incora as she continues to build out one of the industry’s most seasoned leadership teams . LogicMonitor, provider of the leading SaaS-based unified observability platform for enterprises and managed service providers (MSPs), announced the appointment of Ryan Worobel as Chief I
Digiday
JULY 29, 2022
The global ad slowdown is real. So real in fact that even the usually recession-proof online platforms are feeling the crunch. The slowdown has ravaged ad sales across YouTube, Snapchat, Twitter and Facebook over the last quarter. That’ll likely continue for the rest of the year. Inflation isn’t settling down anytime soon and neither are the lingering effects of the pandemic.
Martech Series
JULY 29, 2022
As a businesswoman on the front lines of the creator economy, Megan Stokes has advised her share of overwhelmed creators. Even for the highly successful, Stokes watched as the daily demands of admin, marketing, accounting and marketing drained the energy needed for their creative work. Stokes was quick to identify the issues, and after a chance meeting with a team of high-level developers, she saw the solution.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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