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Key Points MrBeast leads the creator economy with 351 million subscribers generating an estimated $600-700 million annually, proving individual creators now rival traditional media networks in both reach and revenue. Mid-tier creators often deliver better ROI than mega-influencers, with creators in the 50K-500K subscriber range providing higher engagement rates and more authentic audience connections at lower costs per engaged viewer.
The petition calls on Cannes Lions to implement clearer codes of conduct, visible and accessible support spaces, mandatory training for staff and partners, and confidential, trauma-informed reporting mechanisms.
For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It’s a tricky balance.
CNN Brasil filed a legal complaint against DM9 and Whirlpool over the unauthorized and AI-manipulated use of a news clip in a Cannes Lions Grand Prix-winning campaign, though it now says it will take no further action following DM9’s apology.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Key Points Performance-based partnerships outperform flat-fee arrangements with brands earning an average of $6.50 for every $1 spent on influencer marketing, while top performers see returns of $20 or more through strategic creator relationships. Micro-creators deliver superior ROI compared to mega-influencers , achieving 1.73% engagement rates versus 0.61% for macro-influencers, while maintaining authentic community trust that drives actual purchasing decisions.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice Here’s What Was Iconic at This Year’s Cannes Lions Content, community, commerce, and purpose are no longer in separate lanes I’m more inspired than ever to keep pushing the boundaries of the modern media company. Antony Jones/Getty Images for Spotify By Paris Hilton --> Since I started going to Cannes Lions in 2022, the festival has become one of my favorite weeks of the year.
Jessica’s weekly performance report lands in her inbox right on time. On the surface, it looks good: Paid search is humming, social is efficient and remarketing? Still on top for ROAS. The agency’s reports show clear wins, clean dashboards and recommendations seem obvious. But Jessica, senior marketing manager at a national retail brand, hesitates.
Jessica’s weekly performance report lands in her inbox right on time. On the surface, it looks good: Paid search is humming, social is efficient and remarketing? Still on top for ROAS. The agency’s reports show clear wins, clean dashboards and recommendations seem obvious. But Jessica, senior marketing manager at a national retail brand, hesitates.
MGID, the global advertising platform, today (25 June, 2025) announces the release of CPA Tune. This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, [.] The post MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation appeared first on ExchangeWire.com.
Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on the economy, marketing leaders everywhere are searching for a clear path forward. In this episode of Conversations with MarTech, we sit down with Lisa Cole, an award-winning marketing leader and four-time CMO who’s currently at the helm as CMO of marketing managed services firm 2X.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News United Is Selling Ads for JetBlue, With Eyes on Other Airlines The airline is also betting big on brands backing in-flight Wi-Fi Uniteds Kinnective Media has run 130 campaigns for brands. United By Lauren Johnson --> A year ago, United Airlines launched an ad business , turning seat-back screens, its website and app, and airport lounges—elements every passenger interacts with—into advertising op
Co-viewing is an important part of the equation for advertising running CTV campaigns. Unlike a lot of other digital channels, CTV ads delivered to one device will often be seen by multiple people, and advertisers can apply a ‘co-viewing multiplier’ to more accurately judge the reach of their campaign. But advertisers don’t know exactly how big this multiplier should be.
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Baby Teeth, the creative company founded by ex-advertising execs Lynsey Atkin, Rebecca Lewis, and Chris Watling, is part of a wave of startups emerging from industry upheaval
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the […] The post As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative appea
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts TechMagic: AI Relationships, Metas New Tech Deals, Inside AWE, and Military AI How AI is reshaping creativity, jobs, and relationships. By Cathy Hackl --> On this episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack the complex relationship between humans and AI, from Cathy’s immersive week dating four AI boyfriends to growing concerns around AI-generated content.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
With social platforms flunking GLAAD’s social media safety test, publishers have a chance to raise the curve by delivering the brand-safe, values-driven environments advertisers are looking for. GLAAD’s 2025 Social Media Safety Index (SMSI ) assesses the safety of six major platforms—TikTok, X, YouTube, Facebook, Instagram and Threads—for LGBTQ+ users.
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. If you think I’m exaggerating, the proof is in the consent decree : Omnicom cannot base its “advertising spend … on the Media Publisher’s political or ideological viewpoints, or the political or ideological viewpoints expressed in content that the Media Publisher sells advertising to run alongside.
Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, has announced a partnership with Brainchild Creative Studio, a specialist marketing agency for the music industry that combines cutting-edge marketing science, data-driven strategy, and behavioural insights to [.] The post Brainchild Creative Studio Partners with Mantis for Brand Suitability, Safety, and Contextual Solutions appeared first on ExchangeWire.com.
TikTok still faces a ban in the United States. But based on the signals they’re getting from the platforms’ agency reps and their own risk calculations, media buyers and brand marketers are willing to bet it isn’t going anywhere. In fact, despite caveats over the platform’s future, investment is rising. Rather than slow down in anticipation of a shutdown (which would have kicked in June 19, prior to President Donald Trump’s latest executive order ), brand spending on TikTok increased from
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The marketing world’s favourite pundit Mark Ritson has sold his MiniMBA business to marcoms group Brave Bison. Ritson becomes a top ten shareholder in Brave Bison. Digital-based Brave Bison businesses include Social Chain, Future Fit and Engage. Ritson’s business provides MBA-level training in marketing, brand and general management using an online platform and virtual teaching … The post Brave Bison buys Mark Ritson’s MiniMBA training business first appeared on More About Adve
It seems the ad networks have finally hit their maturation curve, inking partnerships with ad tech and off-site platforms to prove their value beyond lower-funnel conversions. Last week, a flurry of product, measurement and partnership announcements came out of this year’s Cannes Lions International Festival of Creativity from the likes of DoorDash Ads, Albertsons Media Collective and Walmart Connect.
New data released this morning by the Institute of Practitioners in Advertising (IPA) shows that for the first time, British adults (aged 15+) are spending more time on their phones than watching a TV set. The data, from the IPA’s TouchPoints dataset which tracks consumers’ media habits, finds that British adults use their phones for an average of 3 hours and 21 minutes per day.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Digital Marketing News Apple Users Not Happy With F1 Movie Promotion Appearing in Native Apps Notifications offered a discount code on tickets The promo was sent out by Apples Wallet app. ADWEEK; Apple By Mark Mwachiro --> Promotional efforts behind the upcoming F1 the Movie , starring Brad Pitt and Damson Idris, are not sitting well with Apple users.
This week’s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning to social platforms and news influencers for information. News publishing execs are working to meet audiences where they are and in the formats that they prefer, even though those social and video platforms aren’t driving traffic back to their sites.
In her latest for ExchangeWire, columnist Shirley Marschall takes a look at why generative AI is flipping the script on advertising power… The digital ecosystem was built on a fundamental assumption: that marketers held the power. They owned the message, the [.] The post You Do You. AI Will Do the Rest. appeared first on ExchangeWire.com.
Brands are getting savvier about sponsorship, as we saw from LVMH’s Grand Prix-winning Olympics partnership, and here VCCP have found an appropriate fit for Barclays and Wimbledon. In its first work for the brand since winning the business in April, VCCP introduces the “moments that matter” line in a spot that’s all about finding the … The post VCCP serves up debut for Barclays’ Wimbledon partnership first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Every month, advertisers unknowingly spend thousands of dollars on search terms that never convert —. Read More The post Why high ACOS isn’t always your real problem appeared first on Ad Badger.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
In today’s Digest, we cover the CMA’s proposed search overhaul to curb Google’s dominance, the FTC’s intervention in the Omnicom-IPG merger, and the eSafety commissioner’s call to include YouTube in Australia’s under-16s social media ban. We also discuss the UK’s [.] The post Digest: CMA Proposes Search Overhaul to Curb Google’s Dominance; FTC Intervenes in $13.5bn Omnicom-IPG Merger appeared first on ExchangeWire.com.
Global fintech SumUp has appointed Mother Berlin as the lead creative agency on its pan-European 2025 campaign. The win follows a competitive pitch. SumUp is best known for its payment terminals, which are used by more than 4 million merchants worldwide. Mother has been briefed to boost brand awareness and promote SumUp’s image as an … The post Mother Berlin wins pan-Euro business from fintech SumUp first appeared on More About Advertising.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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