Adweek
AUGUST 10, 2022
Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He's also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont.
Marketing Dive
AUGUST 10, 2022
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
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Adweek
AUGUST 10, 2022
Fox has some Super news for investors. During its quarterly earnings call on Wednesday, Fox CEO Lachlan Murdoch gave a more detailed look at the company's upfront deals, noting volume commitments were up "approximately 15% above last year's upfront," with nearly 25% of the current year commitments coming across the company's digital properties. Murdoch said.
AdExchanger
AUGUST 10, 2022
Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial intelligence. On Wednesday, Meta released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year, Continue reading » The post Meta’s Automated Shopping Campaigns Are Out Of Beta appeared first on AdExchanger
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 10, 2022
For the launch of its newest hero product and marketing initiative, the team at Prose enlisted an actual superhero. The personalized haircare brand partnered with actor, producer and "curl advocate" Lauren Ridloff for its "Curl Outside the Lines" campaign, which launched Aug. 9. Ridloff is the breakout star of Marvel's Eternals, in which she made.
Marketing Dive
AUGUST 10, 2022
The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 10, 2022
Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” . Contracts are complex for a reason. That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. They typically notice terms that could undoubtedly catch business stakeholders off guard.
Adweek
AUGUST 10, 2022
The term "dark funnel" has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark funnel feels like d?j? vu, a glitch in the matrix, because we've been here before. The internet created an obsession with measuring clicks. It was a timely remedy to marketing's.
AdExchanger
AUGUST 10, 2022
Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies. Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by.
Adweek
AUGUST 10, 2022
One day it was an unassuming, rather generic double room at the Grand Traverse Motel in a northern Michigan touristy area known for its scenic highways, freshwater beaches and abundant vineyards. But now these four walls house a fully replicated dive bar, complete with neon signs, dart board, jukebox, album art and payphone. The scene.
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Marketing Dive
AUGUST 10, 2022
Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year.
Adweek
AUGUST 10, 2022
Publicis Groupe led Forrester's just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their global scale and the strength of their current offerings. In the latest report, produced to help CMOs select the right marketing partner, Jay Pattisall, principal analyst.
Martech
AUGUST 10, 2022
Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. The reason? Feedback on the Privacy Sandbox initiative suggested much more testing was needed. There’s no simple answer to why Google did this — but there are a number of possibilities we explored with Andrew Frank, distinguished VP analyst at Gartner covering marketing and advertising.
Adweek
AUGUST 10, 2022
Neighborhood social network Nextdoor reported revenue of $55 million in the second quarter of 2022, up 19% from the same period last year. Nextdoor revealed that it was going public last July, entering into a definitive agreement with Khosla Ventures Acquisition Co. II, a special purpose acquisition company sponsored by an affiliate of Khosla Ventures.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Rob Campbell
AUGUST 10, 2022
Rishi Sunak, the potential Tory leader, has laid out a three-point plan to transform education in the UK – including that statement in the photo above. Yep, he wants to ‘phase out university degrees that do not improve students’ earning potential’ What the absolute f**k? Apart from the fact the easiest way to transform education is to actually invest in schools and teachers across the country rather than continue to see anything other than private education as a wasted ex
Adweek
AUGUST 10, 2022
LinkedIn added new features with a focus on helping recruiters improve their diversity, equity and inclusion efforts. The professional network said in a blog post Wednesday that its research shows that 77% of talent professionals believe diversity is very important to the future of recruiting, but 47% believe hiring managers aren't held accountable for interviewing.
Marketing Dive
AUGUST 10, 2022
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.
Adweek
AUGUST 10, 2022
Growing up is never easy, but AriZona Beverages is reminding us that adulthood doesn't have to mean giving up the things that spark joy, like good ol' nostalgia. Treating adults to a much needed drink this summer, the brand is launching AriZona Hard in Quebec, spikes the iconic iced tea with 5% alcohol. To celebrate.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 10, 2022
Disney+ continues to lose money but gain subscribers. The service is adding an ad-supported tier in just four months, with a US launch date of December 8. Disney+ AVOD will be available for $7.99 a month, the same price as Hulu’s Basic plan, and the current price of Disney+ with no ads. Meaning, Disney will hike the price $3 a month for viewers who want to continue avoiding ads.
Adweek
AUGUST 10, 2022
WhatsApp allows users to turn on a feature that will cause the messaging application to use less data for calls. Our guide will show you how to turn this feature on. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Tap "Settings" in the bottom-right corner of the screen.
Marketing Dive
AUGUST 10, 2022
The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.
Adweek
AUGUST 10, 2022
Since its humble beginnings as a hot dog cart in New York City's Madison Square Park, doing good has been deeply rooted in the Shake Shack story. Now a global business and fast-casual phenomenon, the powerful mission, "Stand for Something Good," remains a core part of the brand's DNA and has been expanded to include.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
AUGUST 10, 2022
Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Most (14 of 18) categories tracked by the Index saw monthly price drops.
Adweek
AUGUST 10, 2022
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the fourth in a series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. and Havas' Converged. Most people know The J.M.
AdExchanger
AUGUST 10, 2022
Headwinds are blowing, but CTV is growing. Sound familiar? That’s because it’s become an oft-heard refrain from ad tech CEOs this quarter, and Magnite is no different. Magnite reported 20% year-over-year growth with $137.8 million in revenue for Q2. But connected TV alone is growing more than twice as fast – up by 52% this past. Continue reading » The post Magnite Depends On Streaming To Get As Programmatic As Possible appeared first on AdExchanger.
Adweek
AUGUST 10, 2022
Since hitting the scene in 1906, New Balance has always had a desire to innovate, challenge the status quo and constantly reinvent itself. Addressing and embracing that challenge is now a core ingredient of the 116-year-old company's success. This includes adding superstar rapper Jack Harlow to the brand's roster of ambassadors, as well as experiments.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
AUGUST 10, 2022
During the pandemic, global streaming consumption accelerated exponentially. But expansive growth comes with expansive problems, including an unprecedented volume of late or failed campaigns. It’s time to shine a light on exactly what happens when someone misses a deadline – and why it’s so risky, writes Jason Trout, global chief digital officer at Peach.
Adweek
AUGUST 10, 2022
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A's) have released a comprehensive list of guidelines to help diverse media suppliers strengthen their partnerships with marketers and agencies. The aim of the guidelines is to increase investment in diverse shops in the marketplace. They include showing the value of case.
Ad Espresso
AUGUST 10, 2022
Just like with any other social media platform, getting verified on TikTok can improve your brand’s credibility and positively affect how people see your brand. The blue checkmark next to your TikTok username can give you more authenticity and street cred — it tells your audience that you’re the real thing. It’s not that easy Read More.
Adweek
AUGUST 10, 2022
Disney+'s ad-supported tier is on the way--and so are price increases across all of Disney's streaming services. The company revealed a Dec. 8 release date for its highly anticipated ad-supported tier, as well as streaming price hikes, during its quarterly earnings call on Wednesday afternoon. Plus, Disney now has 221 million total subscribers across its.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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