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Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Publicis Conseil Wins Cannes Lions Agency of the Year 2025 The French agency took home 18 Lions across campaigns for AXA, Renault, Orange, and more Publicis Conseil is widely regarded as the leading French agency. Publicis Conseil By Audrey Kemp --> Publicis Conseil has been named Agency of the Year at the 2025 Cannes Lions International Festival of Creativity, marking the second consecutive ye
In 2025, advertisers face mounting challenges. From economic volatility , to increasing job complexity , to a rapidly evolving tech environment , teams are under pressure to adapt in a variety of ways. At the same time, consumers’ digital habits are shifting as quickly as the digital media space is evolving, making it difficult to keep campaigns aligned with where, when, and how people engage online.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions DDB Worldwide Crowned Cannes Lions Network of the Year for 2025 Win follows four Grand Prix and two Regional Network awards for the group This is the second time DDB has secured the title, with its first win occurring in 2023 DDB Worldwide By Rebecca Stewart --> Omnicom’s DDB Worldwide has been named Cannes Lions Network of the Year, 2025.
This article was co-authored by Rachel Smith , a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing technology (Martech) has become indispensable to modern corporate operations. Despite its importance, Martech is generally the first to be sacrificed when companies confront budgetary limitations. The fundamental reason for this is that many executives, particularly CFOs and board members, see Martech as a cost center—an essential but costly instrument that does not immediately contribute to actual revenue production.
This week marked significant changes in the evolving relationship between advertising and climate responsibility. In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with [.] The post The Stack: Ad Industry Shakeups and Climate Reckonings appeared first on ExchangeWire.com.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights 3 Big Ad Spend Predictions for 2025 Recent forecasts highlight major shifts reshaping the industry. Getty Images By Paul Hiebert --> As 2025 nears the midway point, three advertising forecasters—Magna, WPP Media, and Madison and Wall—have released reports outlining what they expect will happen during the second half of the year.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights 3 Big Ad Spend Predictions for 2025 Recent forecasts highlight major shifts reshaping the industry. Getty Images By Paul Hiebert --> As 2025 nears the midway point, three advertising forecasters—Magna, WPP Media, and Madison and Wall—have released reports outlining what they expect will happen during the second half of the year.
In this week’s Week in Review: Omnicom goes big on live content, streaming overtakes cable and broadcast in the US, and Disney announces a shoppable streaming deal. Top Stories Omnicom Announces Slew of Live Deals at Cannes One of the big themes across the Croisette at Cannes this year was live content, and live sports in particular. While Stagwell’s Sports Beach again proved a hit, judged by the length of the queue to get in throughout the week, sports stars were featured on firesid
WPP agencies collected 168 Lions in total, including one Titanium Lion, 10 Grand Prix (including the Glass Lion for Change), 23 Gold, 53 Silver, and 81 Bronze.
If you’ve been tracking the CTV market, you’ve seen rivals clash and alliances form and fracture as platforms build their walled gardens. Well, the partnership between Amazon and Roku is a perfect example of how quickly those garden walls can come tumbling down—at least when there’s enough scale and opportunity to be had by opening up a closed ecosystem.
Even at a distance, we can sometimes tell if someone is educated, rich, powerful or physically attractive. But that doesn’t always correlate with smart, kind or honest. Strong signals might not be the same as useful ones.
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Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside the $24 Billion Growth Story of EY With CMO John Rudaizky Plus, why B2B marketing needs a human revolution. By Jenny Rooney --> In this episode of Marketing Vanguard, host Jenny Rooney sits down with John Rudaizky, global CMO of EY, to explore the evolving landscape of marketing in professional services.
It’s the end of an era in advertising, and not just because AI is potentially putting the entire industry out of business. David Droga is stepping down as CEO of Accenture Song after 37 years in advertising. In Cannes this week, Droga has been doing a lot of reminiscing about his celebrated career. Could creatives … The post Jane Austin: lessons from David Droga on becoming an ad legend first appeared on More About Advertising.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ecommerce News Virtual Concession Stands and Storefronts Coming to Disney Streaming Services The entertainment giant is collaborating with two tech platforms Specific interactive ads will appear on screen, enabling subscribers to select snacks or products while watching their favorite shows.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for MTA vendors, and even they have quietly hedged their bets, introducing media mix modeling (MMM) and incrementality testing. Wise. Yet brands continue to fall into the MTA trap. I’ve watched too many marketing teams realize that last-click or platform attribution is leading them astray, only to be sold the seductive promise of MTA.
It was somehow symbolic of the prominence of old-fashioned creativity at Cannes this year that a talk by Unilever and agency LOLA MullenLowe about Axe’s return to comedic advertising was relegated to the basement stage of the Palais – alongside the children’s creche and the exhibition of the work. But it also says something about … The post Alexandra Jardine: final thoughts on Cannes; entertainment reigns while ads end in basement first appeared on More About Advertising.
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey. Click to enlarge. MarTech’s 2025 State of Your Stack Survey found nearly one-quarter of the tools and capabilities marketers plan to add to their stacks will be homegrown solutions. While nearly 60% of those new tools will come from commercial vendors, this is a surprising turnaround.
In today’s AI mode crushing SERP’s era, content alone is no longer the primary differentiator; operational efficiency and data alignment are. Sales, ad ops, and finance teams often work in disconnected silos, using fragmented tools that make real-time decision-making nearly impossible. The result? Sluggish campaign execution, revenue leakage, and missed upsell opportunities.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Two regular awards favourites, C4’s Paralympics and Ogilvy’s Dove, both performed yet again at Cannes 2025, taking home a Grand Prix apiece. C4 took the film prize – still the big one for many, despite old-fashioned commercials being relegated to the Palais basement this year – alongside a second Grand Prix for L’Oreal Paris and … The post UK wins two Grand Prix on final day of Cannes: Film and the Lion for Change first appeared on More About Advertising.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Needham, MA – Buyer Advertising is excited to announce the promotion of Joel Glick to President and the elevation of Chuck Buyer to Chief Executive Officer (CEO). This important transition represents a new chapter for the agency, which was founded in 1966 by Betty and Al Buyer. Joel Glick joined Buyer Advertising in 2000 as the Director of Interactive and has consistently demonstrated exceptional leadership and innovation.
Much chatter these days about football player diving and burn-out (they’re currently burning out in a daft FIFA club tournament in the US.) What could be the answer? Snickers, of course, in this new effort from T&P which has somehow muscled its way onto the Mars creative roster, dominated by Omnicom agencies. That Johnny Hornby, … The post Aitana Bonmatí scores for Snickers and T&P first appeared on More About Advertising.
Focussing on Grand Prix at Cannes maybe skews things slightly: these days they almost never seem to be to a really good ad. The biggest winners tend to be a novel idea, backed up by yards of data. Adam&eveDDB’s biggest winner (I think) was Harvey Nichols’ ‘Sorry I Spent it on Myself,’ just a perfectly-realised … The post MAA Ad of the Week: Stella Artois ‘Claustrobars’ from Grey first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
SUBSCRIBE Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying. Read More The post Tariff Turmoil: How Brands Are Adapting in 2025 [The PPC Den Podcast] appeared first on Ad Badger.
Adidas brings us a tantalising glimpse of the Gallagher brothers together as they reunite for the first time since the band split in 2009. Ahead of their tour, which kicks off on July 4th, Liam and Noel have joined forces for the canny launch of the Adidas Originals x Oasis Live ’25 collection. As a … The post Liam and Noel reunite for Adidas ahead Oasis Live ’25 tour first appeared on More About Advertising.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Streaming Ratings, Week of May 19: Sirens Lifts Netflix Back to First Hulu had the most titles in the chart Sirens climbs the charts. Courtesy of Netflix By Mark Mwachiro --> Netflix’s Sirens reached the top of Nielsen’s Top 10 Overall Streaming chart for the week of May 19.
Mindmatrix , the leader in ecosystem orchestration solutions (EOS), has expanded the capabilities of its next-generation PRM and partner marketing platform, Bridge, with the launch of a powerful new Alliance Management module. With the increasing complexity of multi-vendor partnerships, co-sell motions, and co-marketing initiatives, Bridge provides a unified platform to manage every stage of the alliance lifecycle—from onboarding and enablement to joint pipeline management and performance tracki
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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