Adweek
JUNE 6, 2022
In business, and in marketing and advertising, the word "strategy" is held aloft. It's as if it is the most prized of all skill sets: It speaks of intellect and cleverness, of brilliant logistical planning and goal fulfillment. Occasionally, it even has a militaristic whiff about it, conjuring up images of attack formations and plans.
Martech
JUNE 6, 2022
The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns based on customer attributes, transactions, or behavior. As a very simple example, you can find the people who frequent your pages about skiing and send them an email when you get a new ski-related product in stock. .
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Adweek
JUNE 6, 2022
The Sensitive Content Control options Instagram introduced for its Explore feed last July were extended to all places on the platform where Instagram recommends content. Sensitive Content Control is now available in Accounts You May Follow, hashtags, in-feed recommendations, Reels and search. The three settings in Sensitive Content Control are: More: Users can see more.
Marketing Dive
JUNE 6, 2022
A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 6, 2022
AAPI Heritage Month might be over, but McDonald's wants its latest partnership to have an impact that lasts more than 31 days. The fast-food chain teamed up with Webtoon, a digital comics platform--and also the name of a digital comic intended to be read on smartphones and computers--to create "Drawing on Heritage," a series featuring.
Marketing Dive
JUNE 6, 2022
A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 6, 2022
Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.
Adweek
JUNE 6, 2022
Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it's buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine.
Martech
JUNE 6, 2022
Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. . The report, by mobile game measurement service Tenjin and Growth FullStack , a mobile advertising intelligence provider, shows how much has changed since Apple introduce
Adweek
JUNE 6, 2022
Texas Attorney General Ken Paxton began an investigation into the very subject that is threatening Elon Musk's $44 billion agreement to acquire Twitter: potentially false reporting of the number of fake bot accounts on the platform. It should come as little surprise that Musk resides in the Austin area and one of the companies he.
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Martech
JUNE 6, 2022
Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Use the following questions as a guideline to determine the answers.
Adweek
JUNE 6, 2022
Hotels close to St. George's Golf and Country Club in Toronto fill up during the RBC Canadian Open, which runs from June 6-12 this year. Hilton and FUSE Create conceptualized the closest accommodations of all: a one bedroom pop-up hotel located on the course's third hole. "Hilton strives to create authentic, one-of-kind experiences that showcase.
Marketing Dive
JUNE 6, 2022
Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.
Adweek
JUNE 6, 2022
Talk about a consumer pain point: U.S. gas prices are skyrocketing, with the national average now hovering at $4.86 a gallon, up 5% from just last week, according to AAA. In California, the situation is far worse for drivers, who are paying $6.34 on average per gallon, with some motorists in rural parts of the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Espresso
JUNE 6, 2022
As you build a social media marketing strategy for your brand, you need to know the kind of people you want to reach. It is nearly impossible to achieve your marketing goals if you don’t publish the right content on the right platforms (a.k.a. where your ideal audience hangs out). Each social media platform has Read More.
Adweek
JUNE 6, 2022
Every June, the world gets a little more colorful. But if turning your brand's logo into a rainbow flag is your Pride Month strategy, head back to the drawing board. Younger people in particular are over the rainbow, according to social listening insights from AI-powered data platform Influential. Across Facebook, Instagram, Twitter, YouTube, TikTok, blogs.
Marketing Dive
JUNE 6, 2022
In the newly created role, WeWork vet LJ Louis will work to bring the company in line with racial equity commitments it announced in June 2020.
Adweek
JUNE 6, 2022
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google. The move follows The Trade Desk's February decision.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JUNE 6, 2022
SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.
Adweek
JUNE 6, 2022
On this week's episode of To Dine For, host Kate Sullivan is on location in Napa Valley at Chimney Rock Winery to meet and dine with winemaker Elizabeth Vianna. Vianna traces her love of winemaking to a single glass of wine when she was a biology major at Vassar College, with plans to go to.
AdExchanger
JUNE 6, 2022
There was no mention of fingerprinting (or any allusions to a forthcoming crackdown on the practice) during the kickoff keynote at Apple’s Worldwide Developers Conference on Monday, as many expected – but that doesn’t mean enforcement isn’t coming at some point soon … ish. Apple has already been crystal clear that, without a user’s permission through.
Adweek
JUNE 6, 2022
Growing up in the Bay Area, Florencia "Tragik" Carcagno quickly learned her identity included numerous intersectionalities--born in Buenos Aires, she described herself back then as a "young, Latinx, dyke chola." (Tragik uses any and all pronouns but asked for "she/her" pronouns in this story for consistency.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
JUNE 6, 2022
Streaming services put a lot of time and energy into their own ad strategies – whether to run ads at all, and if so, what sort of ad load to run, how to sell ads, whether to invest in interactive formats, etc. But when it comes to actually advertising themselves to consumers, their output is often lacking. Kantar research shows that consumers often aren’t sure which streaming service is advertising to them – which is rather problematic for the bevvy of new services trying to sh
Adweek
JUNE 6, 2022
Seth Kaufman, president of Mo?t Hennessy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss building an exceptional workplace. Kaufman talks about the importance of tracking success and achievements transparently so the company can be agile and workers stay motivated. He also touches on why inclusivity and sustainability are vital, and explains how these values.
AdExchanger
JUNE 6, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding that maintains its high take rate, has been in the hot seat since last year, after a state-led antitrust suit revealed the lengths to which Google went to stymie header-bidding adoption. The Trade Desk cranked.
Adweek
JUNE 6, 2022
Chuck E. Cheese had a few reasons to feel optimistic in the early weeks of 2020. First, the family entertainment and restaurant chain had a new leader in David McKillips, who joined parent company CEC Entertainment as CEO that January after spending more than a decade at Six Flags. Second, sales were improving.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
MNTN
JUNE 6, 2022
The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. In fact, by 2024, eMarketer estimates those AVOD service subscribers will make up half of all internet users. And according to a new report from healthcare ad tech firm DeepIntent, there is a reason for that growth—64% of Connected TV viewers prefer watching ads over paying more for content. .
Adweek
JUNE 6, 2022
Insurance is a tougher sell for marketers than the more tangible advertising categories, especially when it comes to younger consumers. It's not exactly an eye-catching new car or fashion line. So State Farm is hoping to introduce an element of fun to its otherwise actuarial discussions of premiums through gaming. The insurance brand partnered with.
Martech Series
JUNE 6, 2022
New research reveals the industry’s lack of “clear guidelines” regarding advertising alongside misinformation. Integral Ad Science , a global leader in digital media quality, released its “Misinformation & Media Quality” report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content poses for media strategies, as well as what actions advertisers are taking t
Adweek
JUNE 6, 2022
Fox finally has set its fall schedule--and locked in its premiere dates, as well. After bucking tradition during upfront week and declining to release a schedule for next season, the broadcaster solidified its plans for the fall--and also became the first network to set its premiere dates. Fox's fall lineup begins on Sunday, Sept.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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