Adweek
NOVEMBER 20, 2023
While Microsoft's swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google's position in AI dominance, industry analysts tell Adweek. Altman's move to Microsoft capped a whipsaw weekend that began Friday with the co-founder and CEO of OpenAI being ousted.
VideoWeek
NOVEMBER 20, 2023
Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5 billion (Publicis) and $16.5 billion (Omnicom) surpassing WPP’s $20 billion.
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Adweek
NOVEMBER 20, 2023
Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products' FDA-approved use. To coincide with World Psoriasis Day on Oct. 29, Dermavant released a Snapchat Lens themed to its product Vtama that opens an augmented reality mini-game where the user's character can walk across the roofs of stores with.
Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 20, 2023
As Pepsi winds down celebrations of its 125th year, it has called in a big celebrity partner to "think small." The cola brand tapped longtime partner and former National Basketball Association legend Shaquille O'Neal to front a new campaign for its mini can. The creative is both a juxtaposition to the retired 7'2" baller's height.
AdExchanger
NOVEMBER 20, 2023
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming. The post Roku And Unity Want To Prove CTV Is A Performance Channel appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 20, 2023
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $76.8 billion in October, $4.3 billion more than last year, according to Adobe’s holiday shopping tracker. On top of that, 19% of consumers shop for holiday gifts year-round, according to Gartner’s 2023 Holiday Marketing Guide for Retail. Gartner predicts […] The post All Marketers Want For Christmas Is … Performance appeared first on AdExchanger.
Adweek
NOVEMBER 20, 2023
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the carbon impact of their media spend, and even more, advertisers don't even know how to start connecting carbon to advertising, according to previous Adweek reporting. At Adweek's NexTech event Nov.
AdExchanger
NOVEMBER 20, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […] The post Chrome’s Deprecation Trial – No Ad Tech Allowed; Streamers Shed More Content appeared first on AdExchanger.
Adweek
NOVEMBER 20, 2023
If a company internship imparts some wisdom to the students it employs, that's typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create a better future for everyone involved, that's the ideal outcome. Seven years ago, General Motors paired its Chevrolet brand with the National Newspaper Publishers Association.
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Martech
NOVEMBER 20, 2023
Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools.
Adweek
NOVEMBER 20, 2023
Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Buoyed by the work-from-home trend, the rate of ad blocking on desktops in the U.S. reached 27% by the end of the second quarter this year, according.
Martech
NOVEMBER 20, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Adweek
NOVEMBER 20, 2023
LISBON, Portugal -- On Web Summit's PandaConf stage, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing organization.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
NOVEMBER 20, 2023
A well-designed bicycle is efficient, inexpensive and delightful. If you use your bike on the right paths, with appropriate goals, it can deliver exactly what you need, while also allowing you to go at your own pace, see what’s going on around you and feel grounded. Until, of course, you get jealous. If you start trying to ride your bike on the freeway, or insist on adding extra seats, electric drivetrains and bright lights, sooner or later, you’re going to end up with a vehicle that
Adweek
NOVEMBER 20, 2023
The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca.
Exchange Wire
NOVEMBER 20, 2023
Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2024” report for destination marketing organisations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism [.] The post Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’ appeared first on ExchangeWire.com.
Adweek
NOVEMBER 20, 2023
At its best, social media can be a space for fun and creativity. This is what you'll find when watching Eric Sedeno's content on TikTok and Instagram. Sedeno may be known for his funny TikTok videos, but he started out with a career in graphic design. Along with growing a community across social platforms, he.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
NOVEMBER 20, 2023
Samsung Electronics Ltd announces an exciting new drama-fuelled package of award-winning television programmes, launching across new and existing UK Samsung TV Plus channels. Available for free across millions of Samsung devices, this latest launch further strengthens the business’s commitment to [.] The post Samsung TV Plus Unveils Stellar Festive Drama Schedule as Consumption of FAST Content Gathers Pace This Christmas appeared first on ExchangeWire.com.
Ad Badger
NOVEMBER 20, 2023
In early 2019, Amazon rolled out some fresh bidding features aimed at empowering Amazon Sellers to optimize their PPC campaigns. Read More How to Use Adjust Bids by Placement on Amazon PPC (2023 Update) The post How to Use Adjust Bids by Placement on Amazon PPC (2023 Update) appeared first on Ad Badger.
Digiday
NOVEMBER 20, 2023
Marketers will have to keep (blindly) trusting X, formerly Twitter, when it says it’s a safe place for advertising. Unfortunately, they can’t verify those claims independently. The platform recently opted out of independent auditing by Ernst & Young for its Media Rating Council (MRC) brand safety credentials. X cited existing resource constraints and ongoing technological challenges as the reasons it could not continue with the formal audit right now, though the company is open t
Ad Badger
NOVEMBER 20, 2023
Over the past few years, Ad Badger has been at the forefront of managing countless Amazon sellers, empowering them to. Read More Amazon Sponsored Products: Everything You Need to Know (Updated 2023) The post Amazon Sponsored Products: Everything You Need to Know (Updated 2023) appeared first on Ad Badger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
NOVEMBER 20, 2023
In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trails scan-free checkouts The Guardian launches new cookie-free ad solution At its Upfronts presentation last week, UK newspaper The Guardian [.] The post The Guardian launches cookie-free ad solution; Apple & Disney among companies to suspend ads on X; Tesco trails scan-free checkouts appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 20, 2023
Looks like WPP’s once-mighty GroupM media operation is going the same way as the ad holding company’s creative agencies with yet another restructuring. Now its various media agencies, EssenceMediacom, Wavemaker, Mindshare and MSix & Partners, are no longer in charge of their budgets with spending being allocated on a group-wide country basis.
Digiday
NOVEMBER 20, 2023
This year hasn’t been easy for agencies. Ghosting — when agencies are in talks for a project or even a potential agency-of-record assignment but never hear back — hasn’t helped. And some agency executives say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window.
Rob Campbell
NOVEMBER 20, 2023
Recently I met someone called Jim, who designs – among other things – barbed wire. When I was introduced to him, I first thought it was a pisstake. I never thought of barbed wire being something designed … and I certainly didn’t think there would be different versions of it … but apparently there is, as demonstrated by the photo above that shows different barbed wire over the years.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
NOVEMBER 20, 2023
Influencer agency Billion Dollar Boy last week created a new division, called Muse, to incorporate generative AI and other emerging technologies into its offerings to clients. This comes as influencer marketing agencies continue to experiment with AI tools for everything from creator search and discovery to content generation. Billion Dollar Boy, which recently expanded to New York and New Orleans from its U.K. headquarters, has been developing its own creator management platform using AI to imp
Automatad Inc.
NOVEMBER 20, 2023
Share Tweet Share One truth that says all: “Premium inventories are always reserved for premium buyers and for direct deals.” Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process. This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can
Digiday
NOVEMBER 20, 2023
OpenAI’s current mercurial state is prompting plenty of questions about what the fallout might mean for the future of generative AI. It’s been a chaotic few days in the AI world. On Friday, OpenAI’s board unexpectedly ousted cofounder and CEO Sam Altman and removed both Altman and Greg Brockman — OpenAI’s cofounder and president — from the startup’s board.
Playwire
NOVEMBER 20, 2023
Key Points Quality Content is Essential : Before even considering monetization, ensure your travel blog offers rich, valuable content to build a loyal readership. Think of your audience as your passport to monetization success. SEO is Your Guide : Chart a course through the digital landscape with smart SEO strategies. From keyword research to local optimization and backlinks, make your blog visible and easily accessible to potential readers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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