Adweek
NOVEMBER 15, 2022
We Are Social and The Narrative Group (TNG) have entered into a merger agreement, joining forces to bolster each agency's social and culture practices. The merger will introduce We Are Social as the lead brand in the U.S. and will be overseen by TNG's current president Rebecca Coleman in her new role as CEO of.
The Ad Tech Blog
NOVEMBER 15, 2022
Why do you need a tech spec ? If founders need to choose between drawing boxes and writing code, the latter always wins. If you see your team discussing a lot about potential solutions instead of coding. If you don’t see any real progress, chances are they need to write a tech spec. One thing is to have detailed requirements, mockups, and acceptance tests; a completely different thing is to know “how” to implement them.
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Adweek
NOVEMBER 15, 2022
Michael Bay took one look at the upcoming World Cup and decided it needed something: More America. We're still four years away from the United States, Mexico and Canada hosting the World Cup in 2026, but Frito-Lay brought in the bombastic film director to help translate the world's game into American. As the event's "first-ever.
Martech Series
NOVEMBER 15, 2022
The economic rollercoaster of the past few years has presented new challenges for small and mid-sized businesses. Businesses are being impacted by adverse economic conditions in various ways, from supply chain challenges to decreases in consumer buying power. Even in times of growth, but especially in times of turbulence, companies must evolve their marketing strategies to respond to fast-changing consumer behavior and fluctuations in demand.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 15, 2022
A bug in Twitter's system, which was rectified on Saturday, exposed sensitive information to the company's advertising team. Names, addresses and credit card information of several advertisers were left exposed, Adweek has learned. The bug was identified on Thursday by privacy researcher Zach Edwards. He found that the company ingested sensitive credit card information without.
AdExchanger
NOVEMBER 15, 2022
People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 15, 2022
Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler, founder and CEO at. Continue reading » The post Publishers, Your Top Ops Talent Needs Your Attention appeared first on AdExchanger.
Adweek
NOVEMBER 15, 2022
In today's Episode of The Speed of Culture, Todd Allen, vice president of global marketing at Budweiser, joins Suzy founder and CEO Matt Britton to discuss leading brand marketing initiatives on a global scale. Budweiser launched one of its largest campaigns yet as a global partner of the FIFA World Cup. Allen is an entrepreneurial.
AdExchanger
NOVEMBER 15, 2022
As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues were $104 million, up 15% YoY, and in line with. Continue reading » The post Advertiser Skittishness Is Stunting BuzzFeed’s Ad Revenue Growth appeared first on AdExchanger.
Adweek
NOVEMBER 15, 2022
There's good news for the nearly half of U.S. adults who say they overeat on Thanksgiving: Stove Top stuffing is re-releasing its maternity-like Stuffing Pants. Created in 2017, the limited edition Thanksgiving pants are coming back to commemorate the Kraft Heinz brand's 50th anniversary. "Hundreds" of pairs of Stuffing Pants will be available on Amazon.
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Martech
NOVEMBER 15, 2022
I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. But, I’m frustrated. Yesterday, I had a conversation I must’ve had 100 times. . One of our clients (let’s call him John) and I were discussing his digital marketing budget for next year and he was complaining about how he was forced to reduce it dramatically, despite us collectively beating this
Adweek
NOVEMBER 15, 2022
In 1967, Kathrine Switzer became the first woman to officially complete the Boston Marathon even though a man tried to push her off the course. Her story serves as the center of a TV spot from longtime New York City Marathon sponsor Michelob Ultra and Gut Los Angeles, which kicked off a larger campaign focused.
Marketing Dive
NOVEMBER 15, 2022
The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.
Adweek
NOVEMBER 15, 2022
For 22 years, Electronic Arts' The Sims video game series has used a diamond-like icon dubbed The Plumbob to allow players to see their active character's mood. The new brand platform "Spark Something" uses that design element as a way to show how players find inspiration from the simulation game and spread it to others.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media is a sound bet. Warren Buffet’s Berkshire Hathaway, for one, Continue reading » The post Streaming CPMs Stay Sky High (For Now); Is BeReal Being Real About Monetization? appeared first on AdExchanger.
Adweek
NOVEMBER 15, 2022
In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, director, global audience marketing at Meta and Aisling Ryan, managing partner at the sustainability practice at Ogilvy Consulting and WPP UN Lead to discuss Meta's recent Sustainability Report, creating a global standardized measurement for the industry to.
Martech
NOVEMBER 15, 2022
Work from home has all but eliminated the informal social interactions which let employees get to know each other and share ideas. Email and chats aren’t the same as going out for coffee, talking by the watercooler or running into someone in the hall. However, a new generation of remote work apps and virtual meeting platforms aims to fix that.
Adweek
NOVEMBER 15, 2022
A new study by the Attention Economy team at Dentsu Media found that augmented reality lenses on Snapchat are drawing plenty of attention. Dentsu found that Snapchat AR lenses delivered a depth of engagement comparable to television, one of the highest attention-driving formats measured to date, garnering four times more attention than the study's benchmark.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
NOVEMBER 15, 2022
Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year. Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023.
Adweek
NOVEMBER 15, 2022
The cryptocurrency world has been thrown into disarray as FTX, one of the industry's biggest exchanges, filed for bankruptcy last week following a shock liquidity crisis, sending prices of major digital coins plummeting. Like many other cryptocurrency companies, FTX had spent lavishly on marquee advertising as a means of establishing itself as a household name.
AdPushup
NOVEMBER 15, 2022
Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].
Adweek
NOVEMBER 15, 2022
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins. Publishers, advertisers and ad-tech players should pay attention to this development because it validates.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Brid.tv
NOVEMBER 15, 2022
Live streaming has become a hot trend in the online world for businesses and content creators alike, and more people are looking to get into it daily. Although video streaming has been around for quite some time now, it has just started to take off. Between April 2019 and 2020 , the industry has grown by a whopping 99% ! But the best part about this sudden growth is that anyone with an internet connection and some basic live streaming equipment can start broadcasting!
Adweek
NOVEMBER 15, 2022
An ambitious and powerful holiday campaign calls on society to come together and mend the many divisions that have become apparent in recent years. Developed for German food discounter Penny Markt GmbH (Penny) which annually produces an emotional holiday film alongside creative agency partner Serviceplan, "The Rift" addresses and encourages the need for more empathy.
Basis
NOVEMBER 15, 2022
Consumer trust plays a fundamental role in the financial services industry. The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship. As such, it’s not enough for financial services brands to simply talk the talk when it comes to trust—they must actively diagnose and acknowledge weak spots and constantly improve their operational mechanisms to build better trust-related outc
Adweek
NOVEMBER 15, 2022
Soccer fans will have access to an emergency hotline launched during the World Cup to provide them with statistics about their teams in a brand-raising initiative for insights publication The Athletic. Created by communication consultancy Harbour, the awareness-raising drive for the publisher aims to promote The Athletic as a source of insight and knowledge of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
NOVEMBER 15, 2022
Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business professionals. The insights make it possible for brands to find the right audiences in the Audience Network.
Adweek
NOVEMBER 15, 2022
Online thrift shop ThredUP is tapping Fran Drescher to helm its first-ever holiday collection made up entirely of low-priced, secondhand clothing items. The assortment of apparel and other gifts was inspired by the star's personal style and spans everything from scarves, bucket hats and scrunchies to pet beds and bowls, in addition to a set.
Marketing Dive
NOVEMBER 15, 2022
“Soccer or Football” sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases.
Adweek
NOVEMBER 15, 2022
Global leaders have reunited in Sharm El-Sheikh, an Egyptian resort town on the tip of the Sinai peninsula, this week for the United Nations climate conference known as COP27. Government delegations, business leaders, non-governmental organizations, activists--and, of course, advertisers--have all descended upon the scuba diving destination to discuss the climate crisis.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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