Adweek
JANUARY 17, 2024
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with cannabis to trick the world into thinking he'd given up "smoke," only to reveal that he was partnering with Solo Stove to promote.
AdExchanger
JANUARY 17, 2024
Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. But these early results should be taken with a grain of salt. Raptive […] The post Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited appeared first on AdExchanger.
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Adweek
JANUARY 17, 2024
In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable brands. To mark the start of its 75th U.S.
Martech
JANUARY 17, 2024
“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 17, 2024
U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade. The survey, which gleans responses.
AdExchanger
JANUARY 17, 2024
Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The bid duplication is getting so extreme, buyers are starting to take notice of this strange behavior. Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […] The post Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 17, 2024
This is the year of testing and innovation in digital advertising. While that may sound exciting, it actually means 2024 will be a difficult – and expensive – time for marketing departments. ASICS, the shoe and apparel brand, is an early tester of new ad targeting and analytics methods. It started by partnering with data […] The post ASICS Shows How Ad Experimentation Is Like Running A Marathon appeared first on AdExchanger.
Adweek
JANUARY 17, 2024
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of artificial intelligence (AI) set to impact 40% of all jobs and 60% of those within advanced economies. However, the chief executive of the World Federation of Advertisers (WFA), Stephan Loerke, says that marketers are excited.
VideoWeek
JANUARY 17, 2024
The decline in linear TV viewing is well-documented, but new research from WARC suggests that advertisers risk withdrawing their investment in the channel too quickly. ‘The Future of Media 2024’ report charts the gradual decline in linear viewing. In the UK, broadcast TV’s reach fell from 83 percent to 79 percent in 2022, according to Ofcom.
Adweek
JANUARY 17, 2024
A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they'd like to put some data behind their opinions. In a new campaign from independent agency Erich & Kallman, the colleagues test their "best coffee" hypothesis with a bizarre control group. Three words: mutant lab rats. Adding to a.
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VideoWeek
JANUARY 17, 2024
In the first episode of 2024, Paul Wright, Head of Uber Advertising, UK and Ireland, joins Vincent Flood, Editor-in-Chief at VideoWeek. Wright has helped launch Uber’s advertising business in the UK and Ireland, opening up the unique targeting potential of the Rides and Eats apps. One year into the role, Wright lays out the direction of travel for the young ads business, including its video plans and first-party data offering.
Adweek
JANUARY 17, 2024
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S. On Jan.16, the Meta-owned private messaging app released Ugo: A Homecoming Story, a feature-length documentary following brand partner and NBA star Giannis.
More About Advertising
JANUARY 17, 2024
Manchester’s Smoking Gun has won the comms task for new pensions and benefits player Aptia Group. Aptia is launching this year in a deal funded by Bain Capital. The new company takes on Mercer’s UK pensions and US health and benefits businesses, making it a substantial player in the market managing benefits for seven million … The post Smoking Gun wins global comms for pensions challenger Aptia first appeared on More About Advertising.
Adweek
JANUARY 17, 2024
Page Six, the celebrity and gossip arm of the New York Post, has spent a year building a new video studio, Page Six Studio, to help the entertainment title dramatically increase the volume of its video content. The project is the latest in a series of efforts undertaken by the Post to position Page Six.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JANUARY 17, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […] The post Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In appeared first on AdExchanger.
Adweek
JANUARY 17, 2024
In the past 18 months, the use of artificial intelligence has become increasingly commonplace, with businesses across all industries beginning to integrate it into their processes. While we have already seen some potential revolutions come about, there are endless options for what it could unlock. AI really is the new internet. In today's episode of.
AdExchanger
JANUARY 17, 2024
As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping how it’s implemented from the vantage points of ethics, transparency and corporate strategy. It has long been my belief that, as marketing professionals, we should have a seat at the C-level table around issues like […] The post How Marketers Can Claim Their Spot At The AI Discussion Table appeared first on AdExchanger.
Adweek
JANUARY 17, 2024
A+E is making ad sales adjustments. Top line Today, A+E Networks announced it's realigning its ad sales team, adding new team members to strategically bolster its digital, multiplatform and data-driven capabilities. Between the lines With the changes, Toby Byrne joins the company as evp, national ad sales, along with four new vps: April Denn, Jeff.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JANUARY 17, 2024
Supply and demand are always in a dance, with one outpacing the other from time to time. In the last three years, the green tech revolution has accelerated dramatically. Countless companies are being created to change how food is grown, people are transported and energy is created. I’ve been stunned by the pace as well as the passion of many of the people working on these projects.
Exchange Wire
JANUARY 17, 2024
NumberEight, a London-based startup using on-device AI to deliver ‘privacy-first’ identity solutions for the advertising industry, has raised USD$2.7m (£2.1m) in Pre-Series A funding led by ACF Investors. The investment will be used to drive commercial growth, bolster product development, [.] The post NumberEight Secures $2.7m Funding to Deliver AI-powered ‘Privacy-First’ Solutions for the Ad Industry appeared first on ExchangeWire.com.
Martech
JANUARY 17, 2024
Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. This process continues throughout the implementation and pays off after the kickoff.
Ad Monsters
JANUARY 17, 2024
In 2022, the Federal Trade Commission launched a lawsuit against Kochava , accusing the company of selling sensitive location data from reproductive health clinics, places of worship, and more. The FTC further alleges that Kochova’s actions exposed consumers to risks like “stigma, stalking, discrimination, job loss, and even physical violence.” Kochava isn’t the only one deceiving customers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JANUARY 17, 2024
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive.
More About Advertising
JANUARY 17, 2024
M&C Saatchi Sport & Entertainment, which describes itself as the “passions agency” (a new one on me but maybe I haven’t been paying attention) is celebrating 20 years in business with what it calls a “supercharged strategic offer (Passion Pulse), proprietary research and a new report into the future of passion marketing.” Fancom (as opposed … The post Fandom is dead, welcome to Fancom says M&C Sport & Entertainment first appeared on More Abou
Digiday
JANUARY 17, 2024
Long considered the red-headed stepchild of in-game advertising, mobile gaming inventory is shaping up to be increasingly attractive in 2024. Over the past year, as in-game advertising companies have looked to muscle their way into brands’ ad budgets, some marketers have focused on their ability to secure so-called premium inventory — ads inside the big-budget console titles published by major game developers such as Nintendo and Electronic Arts.
Basis
JANUARY 17, 2024
What’s happened recently in the realms of paid search and social media? Basis Technologies’ Robert Kurtz (Group VP, Search Media Solutions), Jenny Lewis (Director, Social Media Investment), Sofia Petrovsky (Director, Search Media Investment), and Mitch Wills (Director, Social Media Investment) have compiled all the latest news, trends, and resources for easy access.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JANUARY 17, 2024
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [.] The post DoubleVerify Bolsters Media Authentication on Meta appeared first on ExchangeWire.com.
More About Advertising
JANUARY 17, 2024
Gamers love a good punch-up and Japanese franchise Bandai Nanco has been serving them up for 30-odd years. Latest off the blocks is Tekken 8 and BETC Paris has gone to town with an epic that translates pre-fight hype into a global outbreak of mass hysteria. EMEA digital marketing director Michel Melhem says: “I am … The post BETC sparks global hysteria for Tekken 8 launch first appeared on More About Advertising.
Digiday
JANUARY 17, 2024
Third-party cookies are on their way out, and when they go, they’re going to take parts of the ad industry along with them. It may not happen today, and some argue it won’t even happen in the first six months of the year. But this consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser. When those cookies crumble, companies will be left scrambling for a new recipe to bake their ad revenue.
Exchange Wire
JANUARY 17, 2024
On today’s ExchangeWire digest: FedEx Launches Ecommerce Platform to Compete with Amazon; Microsoft Signs 10-Year Partnership with Vodafone; OpenAI Bans Use of AI Tools for Political Campaigning. Upping the pace in its competition against rival Amazon, FedEx has announced plans to [.] The post FedEx Launches Ecommerce Platform to Compete with Amazon; Microsoft Signs 10-Year Partnership with Vodafone; OpenAI Bans Use of AI Tools for Political Campaigning appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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