Thu.Apr 17, 2025

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Need Social Media Influencers to Promote Your Brand? Look No Further Than Your Employees.

Spoton Digital Media

Your company may have a legion of brand fans and social influencers ready to help you promote your organization. They know, like, and trust you. They are familiar with what you do and why youre different. And they have a strong incentive to see your company succeed. They are your employees. Employees represent a powerful network of brand advocates that can help an organization spread its message, increase visibility, and attract more customers.

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Reimagining Identity With AI At The Core

Ad Monsters

AI is redefining identity in advertisingnot just enhancing how we recognize users, but transforming how we adapt, engage, and respect their preferences in real time. From automating workflows to revolutionizing creative processes, AI is setting new standards across sectors. In digital advertising, much of the excitement has centered around generative AI, automation and creative optimization.

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Trending Sources

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Demystifying Ad Curation: What Publishers Need to Know in 2025

Playwire

Key Points for Publishers Ad curation is redefining how programmatic inventory is packaged and sold, shifting strategic control from DSPs to SSPs Curation allows SSPs to bundle publisher inventory based on rich data signals that DSPs cannot access, like scroll depth and user engagement While CPMs for curated deals are typically 2-3x higher than open market rates, the actual incremental value for publishers remains in question Half of all curated deals carry no additional fees, while others use p

CPM
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How Google took control over online advertising, according to those who watched it happen

Digiday

U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, heres the unfiltered story of how Google boxed out rivals and took over online advertising straight from the people who were caught in the crossfire.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Understanding Fill Rate in Digital Advertising

Playwire

When we talk with publishers about their revenue challenges, one truth consistently emerges: unsold inventory represents pure profit potential slipping through their fingers. Fill ratethe percentage of ad requests that actually return paid adsdirectly impacts your bottom line. Yet surprisingly, many publishers don't fully understand this deceptively simple metric.

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What the DOJ Ruling Means for AdTech

PubMatic

The courts recognition of anticompetitive practices in our industry validates what publishers, advertisers, and independent technology providers have long understood: true innovation thrives only in open, transparent markets. I view this ruling not as an endpoint, but as the beginning of a new eraone defined by fairness, collaboration, and renewed trust in the ad-supported internet.

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Ad Viewability: This Metric Matters

Playwire

Picture this: an advertiser pays premium rates for space on your site, but their carefully crafted creative sits unseen at the bottom of a page your readers never scroll to. Despite technically delivering the impression you promised, you've essentially sold empty air. This disconnect between ads served and ads seen is why viewability has emerged as the cornerstone metric in digital advertising's maturity.

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The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins

VideoWeek

In this week’s Week in Review: the IPA releases its latest Bellwether Report, the EBU launches an initiative to counter disinformation, and Zuckerberg takes to the stand in FTC trial. Top Stories UK Marketers Cut Budgets for the First Time in Four Years A net balance of 4.8 percent of UK companies lowered their marketing budgets in Q1, according to data from the IPA Bellwether Report released this morning, the first drop in four years.

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Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?

Digiday

Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any real difference? In a landmark ruling, Judge Leonie Brinkema has found Google guilty of antitrust violations in two of the three markets at the heart of the Justice Departments long-running case against the tech giants ad tech business.

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Leveraging LinkedIn’s Data Insights: Advanced Segmentation Strategies for ABM

Single Grain

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. While basic ABM approaches rely on simple firmographic data, advanced practitioners leverage LinkedIn’s rich data insights to implement sophisticated segmentation strategies that dramatically improve campaign performance.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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IAB report reveals digital ad growth and marketers ready for economic turmoil

Martech

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9% year-over-year increase from 2023 and the most substantial gains since 2021. “This record growth reflects the industry’s ability to adapt to evolving technologies, reg

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Coordinating Multi-Channel Campaigns With LinkedIn ABM: Strategies for Synchronization

Single Grain

Account-based marketing is only effective if your brand has a presence where B2B buyers are. And for most professionals, that place is LinkedIn. Still, it can be easy to rely on the business networking platform. While LinkedIn provides a powerful platform for ABM execution, the most effective campaigns coordinate LinkedIn efforts with other channels to create a cohesive, multi-touch experience for target accounts.

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Driving customer growth with value-based B2B marketing

Martech

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.

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Scaling ABM in Large Organizations: Overcoming Common Challenges with Karrot.ai

Single Grain

Account-based marketing (ABM) can be daunting to marketers who are new to this strategy. This is especially true for large organizations with many accounts, large data loads, and countless resources. Fortunately, there are many ways to scale an ABM campaign. For example, Karrot.ai offers an opportunity to scale ad personalization and includes tools to target accounts in one place.

ROI
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How attribution masks what’s actually driving growth

Martech

Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Maybe the anxiety isn’t so dramatic after all. Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is

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Federal Court Finds Google Violated Antitrust Law in Adtech, Potentially Reshaping the Digital Advertising Industry

Adweek

The tech giant may be forced to divest some of its adtech.

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Google loses advertising monopoly case

Martech

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher ad server and ad exchang

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Why Hacks’ Season 4 Marketing Campaign Is So (Jean) Smart

Adweek

HBO and Warner Bros.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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When it comes to ads, Apple isn’t playing coy anymore

Digiday

For years, Apple has played the role of the bystander in advertising wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had everything but the need. Now, thats starting to change. Apples quiet rebrand of its search ads business to the more assertive Apple Ads may seem like a modest semantic update but in the context of platform power plays, language rarely shifts without intention.

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Why Coachella’s OOH Campaigns Have Such Lasting Appeal

Adweek

A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.

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Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’

Digiday

As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade war’s meme war. Narrated videos and AI-generated memes are flooding consumers ‘ feeds across TikTok, X and YouTube as the U.S. and China battle over tariff increases.

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Tuesday, April 15 Evening Cable News Ratings: A Closer Race at 9 PM

Adweek

The Rachel Maddow Show is making slow, meaningful gains vs. Hannity.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Signal Your Way to Success (Part 2): How to Start Making Publisher-Passed Signals Work for You

InMobi

Navigating addressability in today’s ever-evolving ad landscape is becoming increasingly complex, making it essential for publishers to adapt and implement the right strategies to sustain and grow revenue. In our last blog , we explored how Publisher-Passed Signals (PPS) in the InMobi Advertising SDK enhance ad monetization by capturing first-party signals, acting as a vital bridge between publishers and advertisers, and enabling better supply representation, bidding optimizations, and mor

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US Digital Ad Spend Climbed to $259 Billion in 2024

Adweek

The total marks a 15% increase compared to 2023.

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The MadTech Sketch: How to Break Up Google

Exchange Wire

After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarn OKane's MadTech Sketch on how the Google ad tech business could look if it is broken up. First published July 2022 Ever since the WSJ broke [.] The post The MadTech Sketch: How to Break Up Google appeared first on ExchangeWire.com.

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Netflix Ditches Reporting on Subscribers

Adweek

Netflix also rolled out its in-house adtech platform for the US.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

Digiday

Tasked with steering their brands down a winding and slippery road, automotive marketers are prioritizing flexibility and speed. To capture consumers buying cars ahead of an anticipated price hit from tariffs, Hyundai has launched a campaign pledging to hold sticker prices steady until June. The campaign was assembled just a week before its April 11 debut, highlighting the agility required of marketers in this sector right now.

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Barbieland Down Under: Mattel Is Bringing Its Malibu Barbie Café to Australia

Adweek

Malibu Barbie Caf, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international.

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The use (and design) of tools

Seth Godin

It’s hard to build a house without a hammer. The hammer has been around for a long time, and thanks to its intuitive design, a user can get 70% of the benefit after less than ten minutes of instruction. People who depend on hammers for their livelihood are probably at over 95% efficiency. In the last decade, we’ve outfitted billions of people with tools that didn’t exist until recently.

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Hallmark Embraces Reality Programming, Immersive Experiences for Upfront

Adweek

Hallmark looks to present all its offerings under a unified brand

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.