Adweek

APRIL 17, 2025

The tech giant may be forced to divest some of its adtech.

Advertising 306

Advertising Ad Tech 306

Martech

APRIL 17, 2025

Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; they could monitor how you react to it. The company has partnered with Zenapse to use AI to analyze viewers’ inferred emotions and behaviors. LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns.

MarTech 113

MarTech Conversion eCommerce Audience 113

Adweek

APRIL 17, 2025

HBO and Warner Bros.

Marketing 304

Marketing 304

Digiday

APRIL 17, 2025

U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, heres the unfiltered story of how Google boxed out rivals and took over online advertising straight from the people who were caught in the crossfire.

Advertising 90

Advertising Ad Tech Media Marketing 90

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 17, 2025

The total marks a 15% increase compared to 2023.

Advertising 291

Advertising 291

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.

Marketing 113

Marketing Communications Conversion MarTech 113

PubMatic

APRIL 17, 2025

The courts recognition of anticompetitive practices in our industry validates what publishers, advertisers, and independent technology providers have long understood: true innovation thrives only in open, transparent markets. I view this ruling not as an endpoint, but as the beginning of a new eraone defined by fairness, collaboration, and renewed trust in the ad-supported internet.

Advertising 69

Advertising Marketing Ad Tech 69

Adweek

APRIL 17, 2025

A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.

Conversion 283

Conversion Marketing Advertising 283

Martech

APRIL 17, 2025

Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Maybe the anxiety isn’t so dramatic after all. Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is

Retargeting 104

Retargeting Non-Profit ROI Conversion 104

Adweek

APRIL 17, 2025

Netflix also rolled out its in-house adtech platform for the US.

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270

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Digiday

APRIL 17, 2025

Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any real difference? In a landmark ruling, Judge Leonie Brinkema has found Google guilty of antitrust violations in two of the three markets at the heart of the Justice Departments long-running case against the tech giants ad tech business.

Ad Tech 68

Ad Tech Marketing Media 68

Adweek

APRIL 17, 2025

Advertisers gain improved insights into streaming behavior as a result of this collaboration.

Advertising 262

Advertising Ad Tech 262

Spoton Digital Media

APRIL 17, 2025

Your company may have a legion of brand fans and social influencers ready to help you promote your organization. They know, like, and trust you. They are familiar with what you do and why youre different. And they have a strong incentive to see your company succeed. They are your employees. Employees represent a powerful network of brand advocates that can help an organization spread its message, increase visibility, and attract more customers.

Media 52

Media Audience Education Marketing 52

Adweek

APRIL 17, 2025

Malibu Barbie Caf, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international.

Pop-Up 260

Pop-Up Marketing 260

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Ad Monsters

APRIL 17, 2025

AI is redefining identity in advertisingnot just enhancing how we recognize users, but transforming how we adapt, engage, and respect their preferences in real time. From automating workflows to revolutionizing creative processes, AI is setting new standards across sectors. In digital advertising, much of the excitement has centered around generative AI, automation and creative optimization.

Ad Targeting 52

Ad Targeting Audience Impressions Advertising 52

Adweek

APRIL 17, 2025

Hallmark looks to present all its offerings under a unified brand

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Martech

APRIL 17, 2025

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9% year-over-year increase from 2023 and the most substantial gains since 2021. “This record growth reflects the industry’s ability to adapt to evolving technologies, reg

Marketing 82

Marketing Retail Search Advertising Media 82

Adweek

APRIL 17, 2025

AMS clients can now strategically reach and measure custom audiences across the video landscape.

Audience 249

Audience Ad Tech 249

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Playwire

APRIL 17, 2025

Key Points for Publishers Ad curation is redefining how programmatic inventory is packaged and sold, shifting strategic control from DSPs to SSPs Curation allows SSPs to bundle publisher inventory based on rich data signals that DSPs cannot access, like scroll depth and user engagement While CPMs for curated deals are typically 2-3x higher than open market rates, the actual incremental value for publishers remains in question Half of all curated deals carry no additional fees, while others use p

CPM 52

CPM Header Bidding Marketing Advertising 52

Adweek

APRIL 17, 2025

A luxury automaker has already seen success using Optimal Reach.

Advertising 241

Advertising Ad Tech 241

Playwire

APRIL 17, 2025

When we talk with publishers about their revenue challenges, one truth consistently emerges: unsold inventory represents pure profit potential slipping through their fingers. Fill ratethe percentage of ad requests that actually return paid adsdirectly impacts your bottom line. Yet surprisingly, many publishers don't fully understand this deceptively simple metric.

Fill rate 52

Fill rate Advertising 52

Adweek

APRIL 17, 2025

Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.

Marketing 203

Marketing 203

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Martech

APRIL 17, 2025

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher ad server and ad exchang

Advertising 89

Advertising Ad Server Ad Exchange Ad Tech 89

Adweek

APRIL 17, 2025

Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.

Ad Tech 198

Ad Tech 198

Playwire

APRIL 17, 2025

Picture this: an advertiser pays premium rates for space on your site, but their carefully crafted creative sits unseen at the bottom of a page your readers never scroll to. Despite technically delivering the impression you promised, you've essentially sold empty air. This disconnect between ads served and ads seen is why viewability has emerged as the cornerstone metric in digital advertising's maturity.

Viewability 52

Viewability Impressions Advertising 52

Adweek

APRIL 17, 2025

Precise TV uses audience panels of parents and kids

Audience 197

Audience 197

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Single Grain

APRIL 17, 2025

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. While basic ABM approaches rely on simple firmographic data, advanced practitioners leverage LinkedIn’s rich data insights to implement sophisticated segmentation strategies that dramatically improve campaign performance.

Retargeting 52

Retargeting ROI Click Through Rate Conversion 52

Adweek

APRIL 17, 2025

Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofits board.

Marketing 189

Marketing Advertising 189

Single Grain

APRIL 17, 2025

Account-based marketing is only effective if your brand has a presence where B2B buyers are. And for most professionals, that place is LinkedIn. Still, it can be easy to rely on the business networking platform. While LinkedIn provides a powerful platform for ABM execution, the most effective campaigns coordinate LinkedIn efforts with other channels to create a cohesive, multi-touch experience for target accounts.

Conversion 52

Conversion Retargeting ROI Conversion Rate 52

Adweek

APRIL 17, 2025

A new study calculates the wages of gibberish.

Marketing 164

Marketing Agency 164

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing