Adweek
FEBRUARY 6, 2023
Acclaimed filmmaker Ridley Scott is famous for sweeping Hollywood sagas, from Blade Runner to Gladiator to House of Gucci. His latest project is an epic on a smaller scale, shot entirely on a Samsung smartphone. Scott used Samsung's new Galaxy S23 Ultra to make his short film, titled Behold, which runs just under four minutes.
Smart Insights
FEBRUARY 6, 2023
Using capability maturity models to review your digital maturity and set targets to improve digital marketing effectiveness We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and … The post Benchmarking your digital marketing capability appeared first on Smart Insights.
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Adweek
FEBRUARY 6, 2023
In 2021, Kraft Heinz announced plans to expand The Kitchen, the in-house marketing agency it launched in 2020 to create data-led social campaigns at "the speed of culture." Fast forward two years and the internal creative shop has expanded beyond North America into eight markets internationally, including Europe, Australia, China, Brazil and more. It's also.
Marketing Dive
FEBRUARY 6, 2023
“Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 6, 2023
Jersey Mike's Subs is rolling out a new celebrity-led Super Bowl campaign. But the catch is that the ad's not actually airing during the Big Game. At least, not yet. A brand can dream, Jersey Mike's tells viewers in this online ad starring Danny DeVito. The actor breaks the fourth wall inside a Jersey Mike's.
Marketing Dive
FEBRUARY 6, 2023
Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 6, 2023
The auto brands are seeking a way to engage with the young consumers who represent nearly half of the golf entertainment company’s players.
Adweek
FEBRUARY 6, 2023
Assume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed. In that moment, two advertisers paid to capture the consumer's attention, but only one succeeded. "Turns out people are very good at ignoring advertising," said Mike Follet, managing director at eye-tracking firm Lumen Research. "Just.
Ad Badger
FEBRUARY 6, 2023
ChatGPT, the newest AI content generator, has taken the marketing world by storm and threatens to take everything we know. Read More Will GPT Change The World Of Amazon Marketing? The post Will GPT Change The World Of Amazon Marketing? appeared first on Ad Badger.
Adweek
FEBRUARY 6, 2023
The last time Americans saw this giant flying cucumber--not a euphemism--it was traveling at a low altitude snail's pace across 13 U.S. cities as the eccentric brand emissary for Hendrick's Gin. After resting for a few years, the 133-foot airship with a Victorian vibe is back in action, headed for Glendale, Ariz., on Feb. 12.
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Ad Monsters
FEBRUARY 6, 2023
First-party data is one of ad tech’s most valuable and sought-after resources. The data set is consumer-focused, privacy-centric, and a gold mine for publisher revenue. With the overconsumption of data across various channels, first-party data sets are easier to unify and activate with the right tools. Without them, publishers are disconnected from their audience base and lost to fend for themselves in a wilderness of unclassified data.
Adweek
FEBRUARY 6, 2023
The biggest football game of the year happens to coincide with one of the biggest fashion events of the season, New York Fashion Week. Did you really think Rakuten would let the moment pass without celebrating the serendipitous occasion with one of the most beloved influencers of the 20th century? As if! For its sophomore.
Martech
FEBRUARY 6, 2023
Microsoft Bing, the search engine that has been engaged in a losing battle with Google since its 2009 launch, is set to incorporate ChatGPT in its search interface within a matter of weeks. ChatGPT is the advanced chatbot trained by OpenAI, capable of responding at length to both simple and complex queries. The version to be incorporated with Bing is GPT-4, said to be much faster than GPT-3.5.
Adweek
FEBRUARY 6, 2023
The adoption around the use of the description "rock star" in the business world has gone too far, according to enterprise software company Workday's Super Bowl spot, which features actual rock stars to make its point. The 60-second ad from Ogilvy, which will run nationally during the third quarter of the game Feb. 12, features.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digital Turbine
FEBRUARY 6, 2023
What’s the buzz in mobile this week? Jumpstart your week here: Super Bowl Sunday is coming and it’s time for brands to get in the game. And we’re not just talking about football or even the advertising game. It’s time to get into the game…on mobile! As one of the most popular and accessible forms of entertainment, millions of people are playing games on their phones everyday and Super Bowl Sunday is no exception.
Adweek
FEBRUARY 6, 2023
Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory. That's much closer to game day than the company had anticipated, due to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said.
Martech
FEBRUARY 6, 2023
2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools. Managing a directory of this size means keeping track of new products, new categories, acquisitions and their associated name changes, as well as unfortunate company and
Adweek
FEBRUARY 6, 2023
Automaker Stellantis Group will run two 60-second Super Bowl ads this Sunday--one for Jeep and one for Ram--after sitting out last year's Big Game. The Jeep spot will air in the 2-minute break during the second quarter, while the Ram commercial is slated for the beginning of the fourth. Stellantis previously appeared in the Big.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Brid.tv
FEBRUARY 6, 2023
With our last major platform update , we introduced header bidding analytics for all publishers on our Premium plan at no additional fee. Since then, our team has been working diligently on several major improvements to our player. And we’re happy to say that they’re finally here! Here’s the highlight of the improvements we made. Major Player Improvements The changes we made to our player were focused on reducing its size, improving its autoplay functionality, and reducing ad loading times.
Adweek
FEBRUARY 6, 2023
The (new) CW Network has its marketing leader. Nexstar, the network's parent company, named former WarnerMedia executive Chris Spadaccini as The CW's new head of marketing. He's the latest executive hire since Nexstar closed its acquisition of the network in October. "It is very rare that any company gets to add someone of Chris Spadaccini's.
Martech Series
FEBRUARY 6, 2023
The world’s first decentralized live entertainment platform based on Web3 and blockchain technology is now live! Industry authorities agree that Crybeto, a project strategically backed by Asia’s largest online entertainment group with $100 million in assets, has pioneered the industry’s first single bet payout system with full transparency of data, and zero vigorish fees.
Adweek
FEBRUARY 6, 2023
Stateside outpost The Guardian U.S. is on pace to grow its year-over-year advertising revenues by 40%, according to senior vice president of advertising Luis Romero, an uptick the 11-year-old outlet has notched during an otherwise uneven advertising market. That hike is partly thanks to an increase in its branded content deals and its courting of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 6, 2023
Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform. Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. “At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” said Melissa Yang, Head of Ecosystem Par
Adweek
FEBRUARY 6, 2023
After teasing a food waste-related spot with Brie Larson and Jon Hamm, Hellmann's revealed a plot twist with its full Super Bowl ad this morning--the two actors are stuck inside comedian Pete Davidson's fridge. After taking stock of his leftovers, the former Saturday Night Live cast member uses the actors-as-ingredients to make a ham and.
Martech Series
FEBRUARY 6, 2023
Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that it has passed the Data Security Governance (“DSG”) evaluation and certification of the China Academy of Information and Communications Technology (“CAICT”) after strict assessment, and received the key executive-level DSG certification, a second-level DSG certification.
Adweek
FEBRUARY 6, 2023
TikTok allows users to view all of the videos they've commented on in their "Comment History." Our guide will show you how to view your Comment History within the TikTok mobile application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On your TikTok profile, tap the three horizontal lines in.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 6, 2023
Overworld to Develop Cross-Platform, Free-to-Play Games Built Around Strategic Gameplay and Player Ownership Xterio, on a mission to develop the leading Web3 gaming ecosystem, has revealed a new partner game studio, Overworld, which will be focused on developing high quality, free-to-play multiplayer role-playing games enhanced with digital collectibles.
Adweek
FEBRUARY 6, 2023
John Landgraf, a.k.a. the exec who coined the phrase "Peak TV," has been at the helm of FX for nearly 20 years. However, he's recently seen more change in the TV industry than ever before. "It's so unpredictable and bumpy right now," the chairman of FX content and FX productions told Adweek. "Every day, I.
Martech Series
FEBRUARY 6, 2023
ProTexting has added MMS messaging to its HubSpot integration. Marketers and sales teams can use HubSpot to send text messages via ProTexting. Now, messages can include images as well. ProTexting recently added HubSpot integration, making it easy for users to send text messages directly from any HubSpot workflow. In addition to SMS text messages, users can also send MMS messages via HubSpot, including images and GIFs.
Adweek
FEBRUARY 6, 2023
Messenger users can pin messages in conversations so they can quickly reference them again in the future. Users can also unpin messages in conversations if they no longer need quick access to this content. Our guide will show you how to unpin messages in a conversation in the Messenger mobile application. Note: These screenshots were.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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