Adweek
JUNE 23, 2023
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called "The Ultra Experience" in London's Covent Garden. Created in collaboration with brand experience agency Sense, the activation allows people in Covent Garden to scan a QR code at the base of a "platinum portal" sculpture with.
Martech
JUNE 23, 2023
As reflected at this month’s PegaWorld iNspire, Pega’s offerings range from back-office process automation to customer-facing real-time journey creation — all driven by AI. We sat down with three major Pega clients to understand their very different journeys. And we started with the business that is actually Pega’s oldest existing customer.
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Adweek
JUNE 23, 2023
The work that wins at Cannes Lions is often indicative of what the industry sees as its true purpose. This year, the buzz at the festival was that there would be a shift towards awarding more big brands and proper commercial campaigns, to prove the argument that advertising is ultimately about selling products and building.
Martech
JUNE 23, 2023
HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. Here are the updates relevant for managers: Prospecting SDR/BDR workspace (beta) Coaching playlists (beta) AI content assistant for social media (beta) Content approvals for website pages, landing pages and blog posts Goal releases Create ad goals within ads (beta) Goals-based Workflows Weekly and custom goal durations Cus
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 23, 2023
A digital solution for a country facing destruction due to climate change just won one of the ad industry's most prestigious honors-the Cannes Lions Titanium Grand Prix. The Titanium jury awarded the Grand Prix to The Government of Tuvalu's "The First Digital Nation," created by Sydney agency The Monkeys, part of Accenture Song. Tuvalu, a.
Seth Godin
JUNE 23, 2023
The wrong question is, “our project isn’t catching on, how do we promote it better?” The right question is a little more nuanced and far more important, “We’re seeking to make a change in part of the world. How do we find the right people and tell them the right (true) story that helps them get to where they’re going–and that they’ll tell to their peers?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 23, 2023
"How did they let us into this thing?" After a week at the Cannes Lions, Sarah and Allison share what they learned from advertising's networking festival, set against the backdrop The post The Big Story: Candid Cannes appeared first on AdExchanger.
Adweek
JUNE 23, 2023
Beneath deep white concrete eaves, you peer through floor-to-ceiling windows into the seemingly floating building before you gleaming with ambient light. Inside, screens and slats take the place of walls while traces of cypress, cedar and yuzu citrus linger in the air. The deep resonance of a taiko drum blends with a wind chime and.
Single Grain
JUNE 23, 2023
Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. The success of your email marketing campaign relies heavily on creating compelling content that resonates with your audience.
Adweek
JUNE 23, 2023
CANNES, France--For one week every year, the seaside restaurants along the Mediterranean are taken over by global companies ranging from Google, Yahoo, Spotify and Pinterest to the world's biggest holding companies including WPP, Publicis and Dentsu. This year, there was a new entrant: Stagwell Group and its more than 70 agencies. Most of these activations.
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Marketing Dive
JUNE 23, 2023
Supporters of the climate action program will have one year to set public net zero targets and are required to report progress annually.
Adweek
JUNE 23, 2023
CANNES, France--Mark Penn is taking a victory lap. After a career that started in political polling and included stops at the White House and Microsoft, Penn now oversees marketing holding company Stagwell. He learned Wednesday the company has cracked the Fortune 1000. "We're 947," an excited Penn told Adweek at Sport Beach, the company's first-ever.
Marketing Dive
JUNE 23, 2023
A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.
Adweek
JUNE 23, 2023
The New York Liberty are a certified superteam, and fans and brands are on board. Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing led her to a career in professional basketball. Learn how Clarke navigates media rights deals, her thoughts on the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 23, 2023
The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.
Adweek
JUNE 23, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! U.S. senior director Sabrina Sierant. Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: It involves a yacht), walking.
Ad Badger
JUNE 23, 2023
SUBSCRIBE Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon. Read More One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon [The PPC Den Podcast] The post One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
JUNE 23, 2023
Did you know that Pride was born at The Stonewall Inn? The bar's riot in 1969 sparked the celebration of Pride Month worldwide. Stonewall Inn is a gay bar in the Greenwich Village neighborhood of New York. It is famous for being the site of the Stonewall riots of 1969, which is widely regarded as.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Brid.tv
JUNE 23, 2023
While live streaming isn’t as widespread as video-on-demand , it built a steady footing in the industry during the COVID-19 pandemic, becoming a common practice in business, entertainment, and education. Even in 2023, live streaming remains relevant, with 24% of global viewing time on the Internet spent watching live content. With its growing popularity, more and more content creators and broadcasters are turning to live streaming as an additional revenue stream.
Adweek
JUNE 23, 2023
CANNES, France--Tech giant Apple and U.K. nonprofit Campaign Against Living Miserably (CALM) each won a coveted Film Grand Prix at Cannes Lions today. Film Lions is one of the few categories at Cannes allowed to award two Grand Prix. This year, the jury recognized two very different campaigns: a comedy short promoting a product and.
Single Grain
JUNE 23, 2023
Looking for a few practical ways to use ChatGPT prompts for marketing? Leveraging artificial intelligence has become almost essential for businesses seeking innovative marketing strategies efficiently. ChatGPT, an advanced language model developed by OpenAI, offers a wealth of options for marketers to streamline their efforts and accelerate content production.
Adweek
JUNE 23, 2023
After Russia invaded Ukraine, millions of Ukrainians were displaced, many arriving in Poland. The humanitarian crisis moved Mastercard to helped get them settled to alleviate a housing crisis. The brand's effort, "Where to Settle," earned the Sustainable Development Goals Grand Prix at Cannes today. The Glass Lion for Change went to an effort to help.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JUNE 23, 2023
As the mobile app landscape continues to evolve rapidly, it has become crucial to rethink and reimagine various chapters of the mobile user acquisition (UA) playbook. At the recent Mobile Apps Unlocked (MAU) conference, industry leaders came together to discuss this transformative journey and hear from industry experts on how they are actively transforming challenges into opportunities and gaining a competitive edge in this dynamic environment.
Digital Remedy
JUNE 23, 2023
Digital Remedy is proud to announce our partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and the appointment of its founder Crystal Foote , as Executive Director & Head of Multicultural to its leadership team. This strategic move will drive greater diversity in advertising by providing advertisers with unprecedented insights into their audience segments, targeting solutions, and campaign effectiveness.
EGC Group
JUNE 23, 2023
We’ve all heard the expression: “Word of mouth is the best form of advertising.” Have you ever considered that this expression might well have been the foundation of public relations? Let’s take a look at public relations (a.k.a. PR) and its power for making the presence of a person, brand or event known.
VideoWeek
JUNE 23, 2023
In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
EGC Group
JUNE 23, 2023
Meta is taking its Reels feature to new heights and going in new directions. Business owners and marketers, take note: These new developments will be beneficial for boosting promotion and visibility.
Basis
JUNE 23, 2023
The following is adapted from Basis Technologies’ guide, Cannabis Advertising in the Roaring 2020’s. For even more cannabis advertising-related insights and statistics, download the guide today. "Of course I know how to roll a joint.” If you had to guess which celebrity is responsible for the above quote, would you choose A) Snoop Dogg, B) Seth Rogen, or C) Martha Stewart?
All About Advertising Law
JUNE 23, 2023
On Tuesday the FCC released a Notice of Proposed Rulemaking proposing to require cable operators and direct broadcast satellite (DBS) providers to specify an “all-in” total price for their video service, both in their promotional materials and on subscribers’ bills. The proposal is intended to help consumers understand the complete cost of video service, to provide consumers with the ability to comparison shop among competing service providers and to compare programming costs against those of al
Smarty Ads
JUNE 23, 2023
It's no secret that we're living in a mobile world. People use phones everywhere they go. Everything seems to be trending in a mobile direction in 2023. Moreover, you can find some facts about mobile marketing statistics below: Over 90% of mobile time is spent on apps; 50% of.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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