Adweek
NOVEMBER 17, 2023
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would also need to work in as many countries as possible. The retail giant's in-house creative team would end up producing the "Joy Is.
AdExchanger
NOVEMBER 17, 2023
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. The post YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts appeared first on AdExchanger.
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Adweek
NOVEMBER 17, 2023
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain, France, Italy, Germany and the U.S. from May to June. The campaign featured two AR-supported ad formats. One allowed people to view a pair of.
Martech
NOVEMBER 17, 2023
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial after a Google witness at the federal antitrust trial let the statistic slip.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 17, 2023
In 2023, the sports apparel market is expected to generate more than $213 billion in revenue, with the men's segment driving the highest market share. A growing interest from consumers in pursuing more active lifestyles, along with health and fitness goals, has led to a demand for sports apparel, including athleisure wear. Sports culture has.
MNTN
NOVEMBER 17, 2023
TV and movie fans rejoice as the Hollywood strikes’ resolutions means new content is back in the pipeline. And while they may be waiting for a bit longer to see those debuts, ad tech has evolved even more in the interim, ensuring that when that content does hit streaming platforms, the unclickable TV screen will be better optimized than ever before.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
NOVEMBER 17, 2023
In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Top Stories OpenX Launches TV+ Supply-side platform OpenX this week announced the launch of TV+, a new initiative which it says seeks to combine the best of CTV and linear TV buying, offering a more transparent and trustworthy marketplace for advertisers.
Adweek
NOVEMBER 17, 2023
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening remarks pointed to how the industry's top two games--NBA2K and Madden NFL--prominently feature athletes of color, citing their popularity as strong indicators of the importance people of color hold in the space. Watts also noted.
YieldBird
NOVEMBER 17, 2023
In the world of business, we often equate success with measurable uplifts. Yet, there are moments when a 0% uplift can be a beacon of success. When does this rare occurrence take place? It’s an unusual scenario in the realm of Price Genius, but it does happen to some publishers. What does it signify? Join us as we unravel this mystery in the following paragraphs.
EGC Group
NOVEMBER 17, 2023
In what has become an annual tradition, EGC presents this reminder about the value of shopping locally on Small Business Saturday® as a thank you to neighborhood merchants.
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Martech
NOVEMBER 17, 2023
Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week , one way is cutting the 4% of global CO2 emissions generated by digital marketing. Another is communicating with consumers increasingly concerned about sustainability and the environment. This October was the warmest one on record, smashing the record set in 2019, and making it “virtually certain” that 2023 will be the warmest year in 125,000 years, according to the EU’s Coperni
Seth Godin
NOVEMBER 17, 2023
For years, I’ve been using this picture of Neil Armstrong when I tell the story of meeting him and hearing his talk at one of his last public appearances: I wasn’t there when this photo was taken, so I relied on a Google image search to find it: I compounded Google’s error. Sorry, Buzz. Neil had the camera. The photos of him on the moon were taken by a long selfie stick on the LEM.
Martech
NOVEMBER 17, 2023
Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.
AdPulp
NOVEMBER 17, 2023
I don’t hear the words, “change agent” too often these days and that’s okay. Buzzwords never contain much value in the first place. But let’s not confuse the buzzy name for the work. The work of a change agent is to make a difference by recognizing what must change, and then having the chops and […] The post Change Agents Are Always Needed, Even If They’re Not Always Welcome appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Brid.tv
NOVEMBER 17, 2023
From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data.
Digiday
NOVEMBER 17, 2023
Faced with ever-accelerating competition and an increasingly complex shopping journey, brands must convert consumers to purchase quickly if they want to capture their spend. Marketers must ensure that every customer’s experience and touchpoints are individualized. They also need relevant, precise, personalized messaging. However, genuine personalization requires the right technology, data, and tactics.
More About Advertising
NOVEMBER 17, 2023
Aldi’s Kevin the Carrot is consistently voted the UK’s favourite Christmas ad, but the cosy consensus means that he doesn’t get much traction on social media where people love to hate. Kevin has had a 91% the positive reaction on X/Twitter (according to Sprout Social), but John Lewis’ venus fly trap and Marks & Spencer’s … The post ‘Tis the season to be controversial: Christmas ads wind up social media first appeared on More About Advertising.
Digiday
NOVEMBER 17, 2023
Amazon Web Services (AWS) y la NFL esperan que un nuevo juego resuene entre la Generación Z, ganándoselos con estadísticas generativas impulsadas por la IA. En un esfuerzo conjunto, las dos empresas crearon “Playbook Pass Rush”, un juego en línea que puede descargarse de la tienda de aplicaciones o en su página web, permite a los jugadores crear jugadas para el ataque y la defensa basándose en datos de la NFL en tiempo real, utilizando una funcionalidad predictiva llamada probabilida
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
NOVEMBER 17, 2023
To plan your marketing strategy and budget accurately, you need a clear understanding of the performance of each of your campaigns. But digital marketing is complex and includes multiple touchpoints with each customer, which means gaining a full understanding of your campaign performance can be tricky. That’s where attribution modeling comes in. Attribution modeling is a term that refers to how you assign credit for various ad campaigns on your sales.
Digiday
NOVEMBER 17, 2023
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. La columna “Style Outside” del New York Times, que tiene un año de antigüedad, se encuentra en la sección Style y se centra en la fotografía de estilo callejero, recibió una actualización el viernes. El periódico se ha asociado con Google para una versión renovada de la columna en la que se capturarán vídeos de estilo callejero con el nuevo Google Pixel 8.
More About Advertising
NOVEMBER 17, 2023
Mother has won a trophy US account, News Corp’s Dow Jones which publishes The Wall Street Journal, Barron’s, Marketwatch and other news-based brands. Interpublic’s Mediahub has won media and Omnicom’s eg+ worldwide production and distribution. Mother is charged with “harnessing the power of digital media, brand storytelling and data-driven solutions” to engage the company’s 5.3 … The post Mother wins trophy US Wall Street Journal creative first appeared
Digiday
NOVEMBER 17, 2023
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. Tras anunciar su perfume Cé Noir a través de Instagram en octubre -sólo cinco meses después de bromear con su línea de cuidado capilar -, la esperadísima fragancia de Beyoncé ya ha salido a la venta. Y, como era de esperar, los consumidores ya han acudido a TikTok para compartir sus sinceras opiniones sobre el producto.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
NOVEMBER 17, 2023
This week: Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok This week has been a big one in terms of crackdowns and their defiances. YouTube announced a crackdown on the use of AI-generated videos [.] The post Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok appeared first on ExchangeWire.com.
Single Grain
NOVEMBER 17, 2023
If you’re reading this, I’m pretty sure you know all about the useful features of Grammarly. From spelling and grammar checks to more advanced features like plagiarism detection and tone suggestions. While Grammarly may have all these features, sometimes I find myself in need of a specific tool – a more dedicated content marketing tool. In this post, I’m going to present to you the 6 best Grammarly alternatives that you’ll want to check out once you’re done reading this guide.
illumin
NOVEMBER 17, 2023
The world of advertising continuously debates aspects of multi-channel advertising. Alongside these important – and often lively – discussions, marketers should explore the different terminology used to describe cross-channel activities, what those terms mean, and why the distinction matters. Firstly, why is cross-channel advertising so important? In modern advertising there is an abundance of programmatic platforms available for audiences to choose from.
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