Adweek
MARCH 3, 2023
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism. While protesters across the globe demanded equal and just.
Marketing Dive
MARCH 3, 2023
Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MARCH 3, 2023
With the click of a button, you can buy almost anything under the sun from millions of sellers and have it on your doorstep in two days. Going to the airport? Download an app and skip to the front of the line. Need to send money to friends and family? A growing list of companies.
Marketing Dive
MARCH 3, 2023
A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 3, 2023
LinkedIn's Open to Work feature allows users to tell other LinkedIn members and/or recruiters that they're interested in new work opportunities. Users can decide whether this information is shared with everyone on LinkedIn or only recruiters. If a user decides to share this information with everyone on LinkedIn, an "Open to Work" banner will be.
Martech
MARCH 3, 2023
When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. So let’s look at why creating a single customer profile in your CDP isn’t always ideal and how you can develop the correct procedures for merging records. When creating a ‘golden record’ ruins the customer experience Sometimes, stitching together all of a customer’s information into a single
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 3, 2023
This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here , Part 2 (first-party customer view) here and Part 3 (customer lifetime value model) here. It takes a fully-functioning team across multiple disciplines to create successful marketing results.
Adweek
MARCH 3, 2023
Once you level up, be it in relationships, career, the gym or otherwise, it's near impossible to go back to the way things were. Tapping into new horizons can be a little scary, but it's always worth the extra push to discover what we're truly capable of. Leading with the feeling of confidence that comes.
Ad Tech Daily
MARCH 3, 2023
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel’s premium video supply clients. NEW YORK — Havas Media Group (HMG) North America today announced that it has […] The post Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video appeared
Adweek
MARCH 3, 2023
Diesel earned its brand provocateur status through decades of surprising stunts and taboo-busting ads, and its latest collaboration with Durex shows it's not stopping now. The Renzo Rosso-founded fashion house rose to fame in the '90s for creative like "Kissing Sailors," which showed two men locking lips, and billboards that depicted the Virgin Mary wearing.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Ad Tech Daily
MARCH 3, 2023
Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C. NEW YORK — Viamedia, the leading fully-integrated independent cross-media local advertising company, announced it has experienced significant momentum with its managed services offering to clients — driven in part by Viamedia’s robust full stack advertising platform, which includes […] The post Viamedia Adtech Enjoys Record Nationwide Growth for Its Ma
Martech Series
MARCH 3, 2023
Every marketer must evolve with the evolving SEO landscape. That said, It isn’t an easy feat!! Before we tell you how you can SEO-optimize your content, here are some challenges to anticipate while implementing your SEO game plan. 1. Dealing with the algorithm changes and staying on top of them When dealing with SEO, one thing is sure, there will be thousands of unanticipated twists and turns your way.
Ad Tech Daily
MARCH 3, 2023
LoopMe Achieves 55% Growth Year-on-Year, Surpassing $150 Million in Revenue in the last 12 months, Hires Lisa Coffey as Chief Revenue Officer LONDON & NEW YORK — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on the heels of significant revenue growth – Lisa Coffey as Chief […] The post LoopMe Announces Global Hires Amid Continued Revenue Growth appeared first on Ad Tech Daily.
MNTN
MARCH 3, 2023
Artificial intelligence; it’s so hot right now. While science fiction threatened (promised?) us that machine overlords would control our every move, so far the real-world application has been significantly less theatrical. From text generators to image creation , search engines to a personal DJ , it seems like you can’t turn around without encountering another AI tool designed to make life easier.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Monetize More
MARCH 3, 2023
If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time. In this context, the article “ Quick Approval Ad Networks for Small Publishers ” provides a list of ad networks that can help you monetize your website quickly.
AdPushup
MARCH 3, 2023
In this blog, we introduce you to one of the multiple aspects of header bidding which is video header bidding. Get into the nitty-gritty details of the header, understand what it is, how it works, benefits, downsides, and more. Header bidding is the most efficient way of selling inventory for publishers. After its release, it [.
Basis
MARCH 3, 2023
One of the biggest global annual advertising experiences is right around the corner! South by Southwest (SXSW) is certain to be packed full of fascinating conversations and critical insights for digital marketers. If you’re planning your trip and feeling overwhelmed by the long list of events and offerings, this should help: We’ve picked out seven panels and presentations that you won’t want to miss.
AdPushup
MARCH 3, 2023
Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. DSP vs DMP has become a common search term for both the buy and sell side. Gone are the days when advertisers could call publishers and a deal was created by word of [.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
MARCH 3, 2023
There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. And how’s that going? ? To stand out from the competition (there are 17,000 SaaS companies in the U.S. alone!), SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising?
Martech Series
MARCH 3, 2023
Social content creation platform raises capital from strategic names such as Charge Ventures, Interplay VC, LAUNCH, Wise Ventures, and TitleTownTech. S late , the content creation company changing how brands create their social media content, has announced its latest funding, now totaling $5.5 million in seed funding. This funding was led by NYC-based Charge Ventures.
Marketing Dive
MARCH 3, 2023
To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.
Martech Series
MARCH 3, 2023
Based on the success of its previous research, Intellifluence, the largest of the warm contact influencer networks, is releasing the results of its 2023 influencer compensation study. “A lot has happened in the past two years, so we felt the timing was right to look at the data again,” said Joe Sinkwitz, CEO and Co-Founder of Intellifluence. “In 2021, when the initial survey was conducted, we were a bit surprised to see how compensation stopped following a linear path after a c
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
MARCH 3, 2023
For advertisers, the promise of programmatic has been to reach the right audiences in the right places at the right times. And for the most part, it has proven true. But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend.
Martech Series
MARCH 3, 2023
API security leader ranked in the top 100 of more than 4000 YC-backed companies Salt Security, the leading API security company, announced that it has been recognized by Y Combinator on two of its four 2023 Top Companies lists, including Top Private YC Companies and YC Breakthrough Companies. To receive these prestigious accolades, Salt has ranked in the top 2.5% of all companies YC has backed.
All About Advertising Law
MARCH 3, 2023
New opportunities for wireless communication may be coming, as the Federal Communications Commission (FCC) considers a new regulatory regime allowing satellite connectivity by consumer handsets on terrestrial networks. The draft Notice of Proposed Rulemaking, “Single Network Future: Supplemental Coverage from Space,” likely to be adopted at the FCC’s March 16 meeting, proposes to allow mobile service providers and satellite operators to work together to expand mobile coverage in remote, unserved
Martech Series
MARCH 3, 2023
First-of-its-kind Privacy Dashboard provides unprecedented visibility and intelligent recommendations to help companies future-proof their businesses DataGrail , the leading Privacy Control Center, launched a new Privacy Dashboard that provides actionable recommendations to improve privacy management in an ongoing and scalable way. The fully modernized dashboard gives instant visibility into the current and historic health and impact of a company’s privacy program.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
EGC Group
MARCH 3, 2023
That question may seem simple, but recent stats reveal some eye-opening figures about the opinions and feedback that online customers have about everything from their shopping experiences to receiving email communications from the eCommerce sites they buy from. So: Do you align with your online customers?
Martech Series
MARCH 3, 2023
Robocall Volume Remains in Similar Range of Past Six Months Despite Increased Enforcement US consumers received just over 4.3 billion robocalls in February, staying within the range of 4.2 billion and 4.7 billion calls per month we have seen since last August. The February volume marked a 4.0% decrease from January’s volume. February averaged 154.6 million calls/day and 1,790 calls/second, while January averaged 145.5 million calls/day and 1,684 calls/second.
Smarty Ads
MARCH 3, 2023
Online marketing and digital advertising are two essential components of many retail businesses. However, retail media advertising comes with a unique set of challenges. A typical retail brand must navigate uncertainties and develop a robust marketing strategy to reach its target audience successfully. From finding the right platform to reaching.
Martech Series
MARCH 3, 2023
Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, announced the release of its third edition of Email Benchmark Report 2023. The report analyzes over 100 billion emails and showcases an in-depth, multi-metric analysis of emails across 20 major industries, including BFSI, Retail and eCommerce, Beauty, Food, Entertainment, and Media.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
363 
Let's personalize your content