Ad Rants

SEPTEMBER 13, 2023

With so many buyers using the internet to find local products and services, brands must have an online presence. One of the most effective tools for boosting your local visibility is Google My Business (GMB). To truly harness the potential of GMB, many businesses are turning to GMB optimization services and Google My Business SEO services. Let's explore the importance of GMB optimization and how it can bring success to your business.

Conversion Rate 194

Conversion Rate SEO Conversion Marketing 194

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.

Marketing 128

Marketing Finance MarTech Audience 128

Ad Rants

SEPTEMBER 13, 2023

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. In this guide, we unveil the top 10 real estate marketing ideas for 2023, showcasing Mayfair Properties as a prime example of a company that harnesses these strategies for remarkable results. 10 Real Estate Marketing Ideas 1.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Martech

SEPTEMBER 13, 2023

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

Marketing 120

Marketing eCommerce Mobile Ads MarTech 120

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

SEPTEMBER 13, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But The post Will There Be A Yahoo Renaissance?; The Generative AI Winner May Be Adobe appeared first on AdExchanger.

Ad Exchange 116

Ad Exchange Finance 116

Seth Godin

SEPTEMBER 13, 2023

The minimum viable product is a powerful way to find out if your solution is going to find a market. Bean-to-bar chocolate in the US didn’t happen because someone raised millions of dollars, built a factory and got shelf space at the A&P. It happened because John Scharffenberger made a small batch of chocolate by hand and brought it to a farmer’s market.

Audience 115

Audience Marketing 115

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The argument for building campaigns around price is supported by some substantial facts.

Marketing 110

Marketing Retail Shipping Food 110

AdExchanger

SEPTEMBER 13, 2023

On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million. The post ISpot Acquires TV Measurement Competitor 605 appeared first on AdExchanger.

Ad Tech 110

Ad Tech 110

Martech

SEPTEMBER 13, 2023

Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone else and it continues until reaching the end of the line. The last person then announces what they heard to see how similar it is to the original. Spoiler alert: It was almost never the same. In some cases the end result would be so vastly different it was completely unrecognizable from the source material.

ROI 109

ROI MarTech Communications Marketing 109

AdExchanger

SEPTEMBER 13, 2023

Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead? The post The Reality Of Advertising In Virtual Worlds appeared first on AdExchanger.

Advertising 109

Advertising eCommerce Marketing 109

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

VideoWeek

SEPTEMBER 13, 2023

The majority of UK adults (58 percent) are unlikely to pay for ad-free versions of Facebook and Instagram, according to new research from Opinium, with just 13 percent saying they are likely to pay to remove ads. VideoWeek requested the research after it emerged last week that Meta was considering launching paid, ad-free versions of its social media apps.

Media 98

Media Advertising Marketing 98

AdExchanger

SEPTEMBER 13, 2023

Linear and streaming TV still operate on two different wavelengths. That's why more advertisers are turning to outcomes-based measurement to figure out if their campaigns drive incremental results. The post Why TV Advertisers Want More Outcomes-Based Measurement appeared first on AdExchanger.

Advertising 108

Advertising 108

Digiday

SEPTEMBER 13, 2023

Last year, the NFL implemented a youth-centric strategy to strengthen the connection between players and fans — extending beyond the confines of the football field by working with creators from its network from diverse backgrounds, interests, and hobbies. This year, the league has embraced the burgeoning community of content creators, with a keen interest in engaging them to generate social media content for the NFL to continue its mission to appeal to younger consumers.

Media 99

Media Marketing 99

AdExchanger

SEPTEMBER 13, 2023

Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism. The post How Brands Can Learn To Stop Worrying About Brand Safety And Love The News appeared first on AdExchanger.

Advertising 106

Advertising 106

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Exchange Wire

SEPTEMBER 13, 2023

Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. On 6th September, the European Commission named [.] The post What Could the Digital Markets Act Mean for Ad Tech? appeared first on ExchangeWire.com.

Ad Tech 75

Ad Tech Marketing 75

Rob Campbell

SEPTEMBER 13, 2023

McKinsey. Oh McKinsey. I’ve written a bunch about them in the past. Hell, they were the reason o ne of my tweets went viral. Scared the s**t out of me. I mean going viral, not the tweet. And while I appreciate McKinsey have some very smart people working there and there are stories of their bullish confidence that are mildly amusing … let’s not forget they would recommend killing their grandmother if it made them an extra dollar.

70

70

Exchange Wire

SEPTEMBER 13, 2023

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally crumble, where are the major opportunities for post-cookie technology? This is it, the year of third-party cookie deprecation. The industry must [.] The post Industry Review 2024: The Cookieless Future is Here appeared first on ExchangeWire.com.

Cookies 97

Cookies 97

Digiday

SEPTEMBER 13, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Marketing 75

Marketing Media 75

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. But what does it really mean, and why the rising popularity? Let’s talk about it! Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts.

Media 52

Media Fashion Audience Food 52

Digiday

SEPTEMBER 13, 2023

After a year of testing, excitement and occasional turbulence, TikTok Shop hit its biggest milestone to date: it’s now officially launched in the U.S. and the platform is swiftly gearing up to convince marketers to spend their money on it. The idea behind it is simple: TikTok already has the ability to make products go viral and sell out, just by being the platform those videos are watched on, so why not become the actual Shop that sells those products and make some cash in the process?

Marketing 75

Marketing 75

AdvertiseMint

SEPTEMBER 13, 2023

Do you know what the Sold by Amazon (SBA) tag represents? Thanks to its dedication to customer satisfaction, Amazon has been the number-one online marketplace for sellers and buyers. The Sold by Amazon program is one of the ways Amazon ensures the best shopping experience for everyone. This blog post will cover everything you need about the SBA program.

Shipping 52

Shipping SEO Agency Advertising 52

Digiday

SEPTEMBER 13, 2023

As Epic Games looks to generate more revenue from brands and their intellectual properties, the game developer has hired a veritable IP mastermind, Charlie Wen, as its new chief creative officer following the retirement of Donald Mustard. Epic Games wants to transform popular titles like “Fortnite” and “Rocket League” into a playground for mainstream brands and their intellectual properties.

Media 75

Media Marketing 75

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Exchange Wire

SEPTEMBER 13, 2023

In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [.] The post Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google appeared first on ExchangeWire.com.

Media 52

Media Advertising 52

Digiday

SEPTEMBER 13, 2023

This week’s Media Briefing takes a look at the top trends and topics that are expected to be discussed on stage at the upcoming Digiday Publishing Summit in Key Biscayne, Fla. next week. DPS preview 3 Questions with… Rich Routman, CEO of The Sporting News Gannett is hiring a Taylor Swift reporter, X is in more hot water and more DPS preview Ad spend is beginning to rebound in the digital media industry and publishers are thinking more intently about how to capture those dollars as they head into

Media 67

Media Advertising 67

VideoWeek

SEPTEMBER 13, 2023

Unity, a game engine which is particularly popular in the mobile world (claiming to power over 70 percent of the world’s top 1000 mobile games) has announced a new pricing model based on game installs. From the start of next year, developers whose games meet specific thresholds will have to pay Unity a fee for each game download, rather than the existing revenue share model.

Ad Tech 52

Ad Tech Media Advertising 52

Digiday

SEPTEMBER 13, 2023

In the world of consumer packaged goods, the role of marketing is considered alongside many other factors, including price and distribution. Even the weather influences consumer decisions. For brands, however, this complexity makes it difficult to prove the impact of marketing on sales. “As marketers, it is easy to focus on traditional media metrics,” said Megan Quinn, head of data and digital products at Asahi Beverages, Oceania’s leading beverages company.

Media 61

Media Marketing 61

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Digital Ad Blog

SEPTEMBER 13, 2023

In the ever-evolving landscape of sales, the integration of artificial intelligence (AI) has ushered in a new era of customer engagement and interaction. AI sales avatars, also known as virtual sales assistants, have emerged as innovative tools that leverage AI technology to enhance sales interactions, provide personalized assistance, and drive conversions.

Machine Learning 52

Machine Learning Conversion Audience Marketing 52

Smarty Ads

SEPTEMBER 13, 2023

Do you watch TV a lot? Do you have a traditional linear TV or a smart TV? What about shows on Netflix or HBO? And YouTube videos or streams on Twitch?

52

52

More About Advertising

SEPTEMBER 13, 2023

The UK public’s trust in advertising is driven by engaging creativity, while ad bombardment sends trust plummeting. So far so predictable, but this year’s biannual report from the Advertising Association also includes some more interesting findings. Purpose is starting to count, as is respecting data privacy (particularly for younger people). Audiences want more regulations, which … The post What drives trust in advertising?

Advertising 45

Advertising Audience 45

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.

Retail 114

Retail Media Demand Side Platform Viewability 114

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.