Adweek
AUGUST 4, 2023
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to implement guardrails to help make invisible watermarking safer and more transparent. Meta's Instagram appears to be testing new notices to identify content created or modified by AI.
MNTN
AUGUST 4, 2023
All of the key Connected TV metrics—including time spent and user numbers—are on the rise, according to a new article from Insider Intelligence. And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. Future ad spend projections are even more astounding, with the CTV ad market expected to soar nearly $13 billion higher in 2024 than it was in early 2020.
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Adweek
AUGUST 4, 2023
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with people playfully raising their eyebrows at each other to reference its iconic golden arches--without ever mentioning McDonald's name. Now the fast-food chain has continued.
Martech
AUGUST 4, 2023
Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 4, 2023
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent partnerships with brands and commercial work may be impacted. Not only are actors permitted to work in commercials during the strike, but this is a great time.
Martech
AUGUST 4, 2023
Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 4, 2023
Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $100 billion overnight – and it did so with a major assist from its The post Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI appeared first on AdExchanger.
Adweek
AUGUST 4, 2023
Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's career began in the advertising industry, where she honed her skills and gained valuable experience. However, she soon realized that she had.
Brid.tv
AUGUST 4, 2023
In our last update, we launched an array of minor improvements and bug fixes. In this platform update, we are bringing some more significant changes. Check out the highlights from this update and the entire platform update 6.6.2. changelog below. Two-Factor Authentication Now, account owners can activate two-factor authentication for each user of their account.
Martech
AUGUST 4, 2023
Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the 600 mid-to-large companies included in the study that were non-compliant a year ago have become compliant since then. Additionally, 13.33% of the total non-compliant companies adopted a manual compliance routine versus implementing an automated system (1.33%).
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Seth Godin
AUGUST 4, 2023
Some fields of endeavor continue to narrow down the unknown, in search of the recipe, the efficient method of industry. And others live on Feynman’s expanding frontier of ignorance, where each closed door leads to several newly opened ones. That’s a fundamental choice in our work. To close doors on our way to an answer, or to open them on the way to things we never expected.
Martech
AUGUST 4, 2023
There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This is the fifteenth annual iteration of the map (if you need a larger version to follow along, you’ll find one here ). Selective but informative One thing that jumps out to anyone looking at the map for the first time is that it includes a highly selective range of martech vendors, falling way short of the 5,0
AdExchanger
AUGUST 4, 2023
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal. The post IAS Shakes Off TrueView Scandal, Credits Social For A Strong Q2 appeared first on AdExchanger.
Brid.tv
AUGUST 4, 2023
In our last update, we launched an array of minor improvements and bug fixes. In this platform update, we are bringing some more significant changes. Check out the highlights from this update and the entire platform update 6.6.2. changelog below. Two-Factor Authentication Now, account owners can activate two-factor authentication for each user of their account.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdvertiseMint
AUGUST 4, 2023
Are you looking for TikTok ideas for business growth? Whether you are a small or large business, TikTok offers you a chance to boost your online presence and connect with a younger audience. However, you need the right ideas to succeed. This article will explore creative and easy-to-implement TikTok ideas for businesses. We will help you discover how to make your business thrive on this vibrant and rapidly growing social media platform.
VideoWeek
AUGUST 4, 2023
In this week’s Week in Review: Sky Media adds search behaviour targeting to AdSmart, Meta proposes changes to its consent mechanism for personalised ads, and WPP reduces its full-year forecast. Top Stories Sky Media and Captify Bring Search Behaviour Targeting to AdSmart Sky Media, the broadcaster’s ad sales unit, has introduced search behaviour targeting on its AdSmart platform.
AdvertiseMint
AUGUST 4, 2023
Have you ever wondered who the top TikTok influencers are? TikTok has evolved a lot since its founding, and influencers are a major contributor to its success. These influencers entertain, inspire, and connect with audiences on a global scale. From dancers to comedians, each influencer has their style and story. Let us take a closer look at these influential creators and the compelling content they produce.
Single Grain
AUGUST 4, 2023
If you’re a marketer or business leader that likes to post regular content, you know how tedious it can be to block off time in your week to produce material you can post. It becomes even harder when you try to juggle multiple different types of content. That’s why batch content is practically a necessity. In this post, we’re going to tackle the subject of batching your content development sessions so you’re producing bulk amounts of content (without sacrificing quality) in a shorter and more ef
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdvertiseMint
AUGUST 4, 2023
Do you know the right type of TikTok account for you? TikTok offers various account options, each with its features and benefits. Choosing the right type of account can impact your journey as a creator or brand. TikTok has the right account whether you are an aspiring influencer or a business looking to enhance your online presence. This article will break down the different TikTok account types, their functionalities, and how to make the most out of each.
Single Grain
AUGUST 4, 2023
It’s an odd thing. Too many people are either intimidated or disinterested in posting much on LinkedIn. It’s viewed as a site to network with work affiliations and connections, not to share entertaining content. Thus, few people have a LinkedIn content strategy. We’re here to help break you out of that mindset when we tell you that LinkedIn is actually an untapped goldmine of potential to grow your following.
Exchange Wire
AUGUST 4, 2023
This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a profit for the first time [.] The post The Stack: Global OOH to Surpass USD$40bn in Revenue; Uber Turns its First Profit appeared first on ExchangeWire.com.
Single Grain
AUGUST 4, 2023
Rich vs wealthy: In a world where appearances often overshadow substance, it’s easy to fall into the trap of acting rich beyond one’s means. Many individuals who find themselves making decent to great money tend to spend it extravagantly as if money were an infinite resource. However, this approach can quickly lead to financial ruin and an unsustainable standard of living as maintaining such a lifestyle becomes increasingly challenging.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
AUGUST 4, 2023
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems) of big-spending tech clients in Q2 2023. The London-based ad giant reported only slight growth in Q2 and a reverse in the US with revenue less pass-through costs (its preferred measure of organic growth) of … The post WPP joins big agencies hammered by tech client cutbacks first appeared on More About Advertising.
Adweek
AUGUST 4, 2023
Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now," by agency Alto, features a dead-but-resurrected CEO, Jack, who sings to his employees to shake it up and make up.
More About Advertising
AUGUST 4, 2023
Car ads aren’t much fun anymore (the German ones are weighed down by manure bags of cod philosophy) but Leo Burnett Italia is doing its best to reverse the trend with these for Stellantis’ Fiat Topolino, an in-town runabout EV that’s actually a quadricycle (it says here.) Some are very, well, Italian. Others a touch … The post MAA Ad of the week: Fiat Topolino from Leo Burnett Italia first appeared on More About Advertising.
More About Advertising
AUGUST 4, 2023
Another Friday, another new business win for New Commercial Arts. OK, not exactly a new client but Vodafone’s business division in a review handled by the client. NCA already works on some Vodafone global business. Ogilvy previously handled most of this along with UK consumer work. Vodafone Business’ Ebru Ozguc says: “We were impressed by … The post New Commercial Arts adds Vodafone Business brief first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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