Adweek
JUNE 14, 2023
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.
The Ad Tech Blog
JUNE 14, 2023
Ask one of your developers this question and watch his/her face change suddenly. We all understand how to value stocks (using methods like the Buffet approach.) And we all understand the value of having smart developers on the team. One of the challenges of working with them is communicating how they day to day work (i.e., coding.) leads to increasing the company’s valuation.
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Adweek
JUNE 14, 2023
As part of Verizon's 5G innovation partnership with Snap, the telecommunications company will use Snap's AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 14, 2023
Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza's margarita, with the famously acerbic actor announcing that the frosty beverage she's just been served at a swanky hotel is, literally, garbage. "Be a dear and go dig a hole and bury this--thank you," Plaza says to her friend when she.
Seth Godin
JUNE 14, 2023
While it’s likely that you own a bike, you probably don’t have a front-wheel recumbent bicycle in your garage. Even though it’s more efficient, more comfortable and often faster. How did that happen? In 1933, a twenty-year old speed record was broken by a racer on a recumbent bike. Concerned, the leading manufacturers of upright bikes went to the UCI and persuaded them to ban recumbent bikes from competition.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 14, 2023
Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its Search Generative Experience, a virtual clothing try-on feature and two The post Google Infuses More AI Features Into Search, Shopping, Maps And YouTube appeared first on AdExchanger.
Adweek
JUNE 14, 2023
The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums.
AdExchanger
JUNE 14, 2023
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector. AI’s role The post AI In Digital Advertising: From Black Box to Returning Control to Marketers appeared first on AdExchanger.
Adweek
JUNE 14, 2023
In a week where jury deliberations for Cannes Lions come hot on the heels of the Tony Awards, I can't help thinking that the drama of judging creative advertising would make a great number in a Broadway show. Because when it comes to debating award-winning creative, just like the rap in the musical Hamilton, there's.
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Marketing Dive
JUNE 14, 2023
New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.
Adweek
JUNE 14, 2023
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to view or contribute content to a particular community, while more are encouraging a boycott of the platform. These actions are in protest of a new policy that will charge third-party apps for the use of.
AdExchanger
JUNE 14, 2023
The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images The post Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them? appeared first on AdExchanger.
Adweek
JUNE 14, 2023
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the EU's Artificial Intelligence Act. This groundbreaking legislation could serve as a potential blueprint for policymakers worldwide who are tasked with setting guardrails for the rapidly evolving technology. What does the bill entail?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 14, 2023
A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.
Adweek
JUNE 14, 2023
Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved out of GroupM's EssenceMediacom, and with the transition complete, R&R is now managing media strategy, planning and buying for the brand.
AdExchanger
JUNE 14, 2023
Data intelligence platform Tracer selected Obele Brown-West to be its first president on Wednesday on the brink of closing its Series A round of funding. The post Data Intel Firm Tracer Taps Series A Funding And Hires President appeared first on AdExchanger.
Adweek
JUNE 14, 2023
After 70 years of the Cannes Lions International Festival of Creativity, it's not always easy to find new things to see and talk about. However, heading to Cannes Lions this year--where it is heavily tipped to be one of the big winners--will be a meatball made from mammoth meat. Created to drive awareness and conversation.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with The post EU Regulator Wants To Break Up Google; Snowflake Plays Both Sides Of The TV Measurement Wars appeared first on AdExchanger.
Adweek
JUNE 14, 2023
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and inclusive according to the World Federation of Advertisers' (WFA) Global DEI Census. Following on from the marketing body's inaugural 2021 study, the 2023 report interviewed 13,000 marketers from 160 brands and agencies across 91 countries.
Single Grain
JUNE 14, 2023
From Speak & Spell to ChatGPT, it’s safe to say we’ve finally arrived at the technological future we were promised. And now there are countless AI marketing tools that are as common as pens (remember them?) or screwdrivers to help us with our daily tasks. AI tools are transforming the way we approach marketing, offering advanced capabilities and data-driven insights to optimize campaigns and drive revenue.
Adweek
JUNE 14, 2023
Miroma Group has opened a content agency led by founder Marc Boyan and Luther actor Idris Elba that aims to "deliver authentic campaigns with cultural value." Named SillyFace, the business will aim to team creatives from different cultural backgrounds, experiences and perspectives to develop long- and short-form content for brands as well as handling distribution.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 14, 2023
With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth.
Adweek
JUNE 14, 2023
The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament. In a new marketing tactic for Wimbledon, the music from hip-hop and electronic producer Hudson Mohawke, with vocals from GiGi Grombacher, will be.
Seth Godin
JUNE 14, 2023
My new book is urgent and it’s personal. Some readers have told me that it’s also their favorite. It opens the door to a better way to work and to find meaning in how we spend our days. I’ve done dozens of podcasts talking about it, but when I talk about it, it’s not nearly as important as when you talk about it. That’s the only way our culture changes.
Adweek
JUNE 14, 2023
With a market cap of $2.89 trillion, Apple remains the world's most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a brand darling. For the second year in a row, Apple has topped Kantar's BrandZ Global Rankings with a valuation of $880 billion. Apple's.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JUNE 14, 2023
Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Even so, UX goes far above the technical side of your company’s website and digital products. Constructing pleasant interactions must be the foundation of your communications and content.
Adweek
JUNE 14, 2023
British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents-short sequences between programming that identify a channel-it approached them not just as promotional material but as a massive public art project.
Marketing Dive
JUNE 14, 2023
While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.
Monetize More
JUNE 14, 2023
One of the most common Google AdSense rejections has to do with its copyright clause. In fact, you may have been turned away from Google’s AdSense program without even realizing you were in violation of their copyright clause. “After all,” you think, “I’m not distributed pirated content! What’s the deal with this rejection?!
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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