Adweek
AUGUST 3, 2022
EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its.
AdExchanger
AUGUST 3, 2022
The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. Digiday’s Ronan Shields broke the news on Wednesday. According to a late July job posting on its career website, Apple is seeking a senior product manager with experience building a mobile demand-side platform and optimizing mobile. Continue reading » The post Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 3, 2022
Facebook Live Shopping became the latest victim of the emergence of Reels on Facebook and Instagram, as parent company Meta said Wednesday that it will sunset the option as of Oct. 1. Live Shopping will still be available on Instagram for merchants who have an Instagram Shop with Instagram Checkout. The company said in a.
Martech
AUGUST 3, 2022
This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. “Imitate until y
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 3, 2022
There's a mini Woodstock in the works for next summer--featuring food vendors, local artisans and immersive activations--with a headlining performance by Grammy-nominated rock band Queens of the Stone Age, which will be dropping its first new record in two years. Organizers are looking at the tiny Midwest town of Sauget, Ill., and its 6,000-seat minor.
Marketing Dive
AUGUST 3, 2022
The final sale price was $130 million less than originally estimated before the upheaval caused by Russia’s invasion of Ukraine.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
AUGUST 3, 2022
Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.
Adweek
AUGUST 3, 2022
Marvel's visual effects have been making headlines for all the wrong reasons, and now the creators of the company's latest Disney+ series, She-Hulk: Attorney at Law, are weighing in on the controversy. Recently, there have been a slew of headlines calling out Marvel Studios for how it works with visual effects houses, with VFX artists.
Marketing Dive
AUGUST 3, 2022
This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.
Adweek
AUGUST 3, 2022
Patr?n has hosted pop-ups around the globe to immerse consumers in its brand, showcasing the history of the margarita in London in February and celebrating Mexican culture with a "Residencia Patr?n" event in New York in March. Now the tequila brand is letting consumers get in on the experience no matter where they live by.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
AUGUST 3, 2022
Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different realm. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store.
Adweek
AUGUST 3, 2022
U.S. retailers might not have a happy holiday season, according to the results of a new survey on consumer habits from ecommerce service provider Digital River. The data showed 38% of U.S. adults expect to spend less at Christmas, compared to 32% who don't plan on cutting costs. The survey also found most consumers have.
AdExchanger
AUGUST 3, 2022
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is a technical spec that was released by the IAB Tech Lab earlier this year to help publishers monetize their first-party data on the open web. Problem is, although publishers are eager to test the performance.
Adweek
AUGUST 3, 2022
The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon. Global commerce media company Criteo proposed the agreement to accelerate its commerce media platform strategy targeting enterprise marketers while offering further monetization opportunities for media owners, including.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 3, 2022
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. That's why TV measurement needs to be a fusion solution, says Jon Watts, managing director of the Coalition for Innovative Media Measurement (CIMM).
Adweek
AUGUST 3, 2022
Our planet, and the people living on it, can't afford to wait. To build a better world, we urgently need unity, clarity and momentum. That's where the United Nations comes in. I know what you're thinking: The U.N. is a complex, bureaucratic organization, plagued with allegations of power and corruption abuses. But for all its.
AdExchanger
AUGUST 3, 2022
DoubleVerify’s Q2 revenue grew 43% year-over-year to $109.8 million. CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”. The post DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming appeared first on AdExchanger.
Adweek
AUGUST 3, 2022
All major projects must begin with clear objectives. In the age of abundant data, what is the point of building yet another data depository? Even when the goal is narrowed down to a customer data platform (CDP), the structure of it may widely vary depending on user types and related marketing channels. And it should.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
AUGUST 3, 2022
App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher.
Adweek
AUGUST 3, 2022
Five years ago, I wrote a column asking if brand purpose had "jumped the shark." I was reacting at the time to a Saturday Night Live skit that featured brand managers of Cheetos being pitched by rival agencies. One of the agencies just wants to show kids having fun and snacking. The other agency pitches.
Martech Series
AUGUST 3, 2022
First of its kind solution discovers and protects both data at rest and in motion. Flow Security announced $10M in seed funding and launched the first data security platform that discovers and protects both data at rest and in motion. The funding was led by Amiti, with participation from GFC, Amdocs Ventures, and industry leaders such as CyberArk CEO Udi Mokady and Demisto CEO and co-founder Slavik Markovich.
Adweek
AUGUST 3, 2022
The business and culture publisher Insider announced Wednesday morning that it has hired Orlando Reece, an executive at Univision, to serve as its first-ever global head of sales, a new role that reflects a larger internal transformation underway at the company. Reece, who begins Aug. 8, will oversee domestic and international sales at Insider and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
AUGUST 3, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those. Continue reading » The post Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads appeared first on AdExchanger.
Adweek
AUGUST 3, 2022
Food delivery business Just Eat Takeaway saw its marketing expenses grow by 40% to $421.64 million (414 million euros) during the first half of the year. As delivery orders decreased by 7%, it announced it is actively exploring a partial or full sale of U.S. asset Grubhub, which it only acquired a year ago. Despite.
AdExchanger
AUGUST 3, 2022
You can call it a heat wave – but Liquid I.V. sees an opportunity. The Unilever-owned brand, which makes powder that gets added to water to improve hydration (and taste), began its first national branding campaign a week ago, including its first TV, OTT and out-of-home media buys. Liquid I.V. was acquired by Unilever in 2020. Continue reading » The post Unilever Brand Liquid I.V.
Adweek
AUGUST 3, 2022
It's once again time to put together Adweek's Hot List, which each year honors the best in TV, media and digital & tech, along with spotlighting a Media Visionary and leading creators and executives. Our iconic Hot List--which will be published in print and online on Oct.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Brid.tv
AUGUST 3, 2022
Learn more about why videos perform better than images in the advertising world. The post Video vs. Image Ads: Why Videos Perform Better Than Images appeared first on BRID TV.
Adweek
AUGUST 3, 2022
Ticketmaster teamed up with TikTok on an in-application feature that lets creators such as comedians, music artists, sports teams, theater productions and venues add event links, which enable fans to purchase tickets without leaving the app. Backstreet Boys, Demi Lovato, OneRepublic, Usher and WWE are among those who have already signed on to use the.
Martech Series
AUGUST 3, 2022
The Pedowitz Group LLC, a leading digital consulting firm, announced that it has agreed to acquire BizMark, CT LLC, one of the nation’s top B2B marketing and communications agencies. The Pedowitz Group LLC, a leading digital consulting firm, announced that it has agreed to acquire BizMark , CT LLC, one of the nation’s top B2B marketing and communications agencies.
Adweek
AUGUST 3, 2022
When the Philadelphia Flyers introduced Gritty in 2018, the googly-eyed orange mascot became an instant sensation. Whether motivated by joy, fear or intense bewilderment, the internet could not stop commenting on the professional hockey team's bearded creature. Then came Murph, Nerf's first-ever mascot. Debuting in June, Murph is an anthropomorphic character made out of 10,000.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
363 
Let's personalize your content