Adweek
DECEMBER 8, 2022
Super Bowl LVII (let's call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other. And, once again, Adweek is your source to track all the ads. Brands, agencies and production partners are putting their Super Sunday strategies in motion ahead of the Big Game, set.
Marketing Dive
DECEMBER 8, 2022
A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.
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Adweek
DECEMBER 8, 2022
The World Federation of Advertisers said it met with Twitter's new leadership team Dec. 1, and the company expressed its continued commitment to the Global Alliance for Responsible Media regarding common definitions, common measures, common tools and independent verification. Other than new Twitter owner Elon Musk, who was named in the WFA release, it was.
Martech
DECEMBER 8, 2022
The MarTech Conference returns online March 28-29, 2023. This time we’ll be focusing on the identity challenge. As the industry weans itself from cookie-tracking, other data sources are becoming more important. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 8, 2022
Starz is bolstering its domestic team with a new chief marketing officer. Top line On Thursday, Starz announced several executive promotions and hires, including Jimmy Hilburn joining as CMO. Hilburn will report to Alison Hoffman, president of domestic networks.
Marketing Dive
DECEMBER 8, 2022
Users can interact with the chefs who inspired the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning, and earn a virtual wearable.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 8, 2022
Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation but have more negative online reviews than positive ones.
Adweek
DECEMBER 8, 2022
What do you get when you combine beauty and skincare brand e.l.f. Cosmetics, Grammy Award-winning artist Meghan Trainor and The Weather Channel? An e.l.f.ing glow storm. In a campaign kicking off Thursday on e.l.f.'s social channels on Instagram, TikTok, Twitter and YouTube, as well as Trainor's TikTok channel, Trainor uses a "special radiance report" to.
AdExchanger
DECEMBER 8, 2022
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s and Apple’s mobile advertising practices would force companies to adopt. The post How 3 Proposed US Data Initiatives Could Transform Advertising appeared first on AdExchanger.
Adweek
DECEMBER 8, 2022
Google has promoted YouTube global advertising chief Debbie Weinstein to managing director of U.K. and Ireland to lead the tech business in the region. Weinstein, who was vp of global advertiser solutions for Google and YouTube, will take up the position from March. She will be responsible for leading the company and its teams focused.
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AdExchanger
DECEMBER 8, 2022
DOOH has been thought of as pure branding, according to Elliott Hasiuk, principal for digital media at Part and Sum. That makes sense, considering out-of-home media might just be a. The post AdQuick Joins The Growing Ranks Of DOOH DSPs appeared first on AdExchanger.
Adweek
DECEMBER 8, 2022
Meta is switching the focus of the process of creating applications for its platform from a product-focused approach to App Use Cases, starting this week with Facebook Login. Meta Reality Labs product manager Stephanie Curran explained in a blog post that the product-focused app creation process required developers to designated an app type and then.
Martech Series
DECEMBER 8, 2022
Onfido reveals emerging fraud trends from its annual Identity Fraud Report. Foreword from Interpol highlights pandemic has only hastened the emergence of cyber-enabled financial crimes. Onfido expands fraud prevention offering with new suite of smart multi-layered fraud solutions. Onfido , the global automated identity verification provider, today publishes its 2023 Identity Fraud Report revealing that ‘less sophisticated’ fraud — in which doctored identity documents are readily spotted — has
Adweek
DECEMBER 8, 2022
Hospital-bound children often can't get out and experience the trappings of the holidays, so Kia America brought the season to them with a virtual car trip to the North Pole. The brand used one of its all-electric vehicles, along with digital walls and other advanced gadgetry, to give youngsters at St. Jude Children's Research Hospital.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
DECEMBER 8, 2022
The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter.
Adweek
DECEMBER 8, 2022
Avocados From Mexico is back for the Super Bowl with an ad airing in the Big Game for the eighth time in the past 10 years. The 30-second national buy was handled with Dallas-based creative agency Lerma. It will be supported by Avocados From Mexico's #AlwaysGood 360 marketing campaign. "The Big Game is very special.
Marketing Dive
DECEMBER 8, 2022
The first-of-its-kind tie-up allows drivers to purchase fuel from their car dashboard, with the purchase tied to the energy company’s rewards program.
Adweek
DECEMBER 8, 2022
TikTok is shuffling its trust and safety personnel deck in response to pressure from individual states and the federal government over safety and security concerns. The company is establishing a trust and safety team within the U.S. data security team it formed in June, and the new team will be led by current head of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
DECEMBER 8, 2022
In 1973, Timberland – then called Abington Shoe Company – debuted its waterproof yellow boots. In 2023, the outdoor apparel and accessories company will observe the boot’s 50th anniversary. And. The post Timberland’s Ezra Martin Talks Hyperlocal Marketing appeared first on AdExchanger.
Adweek
DECEMBER 8, 2022
Corona Extra is bringing its 30-year-old holiday ad to life in the form of a virtual Christmas tree lot using augmented reality. The Mexican beer brand has launched an interactive experience called O'Tannenpalm's Tree Lot that allows users to project a winter scene of snow and palm trees onto a nearby flat surface via their.
AdExchanger
DECEMBER 8, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Sweating Q4 appeared first on AdExchanger.
Adweek
DECEMBER 8, 2022
Reddit released its Reddit Recap 2022 Thursday, taking a deep dive into the more than 430 million posts (up 14% compared with 2021) and roughly 2.5 billion comments (up 7% year-over-year) on its platform through November. The company wrote in its introduction, "Our annual Reddit Recap is here. With more than 100,000 active communities from.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
DECEMBER 8, 2022
Solution Adds Additional Compliance and Security features for Businesses, Optimising Customer Engagement from a Single Platform. Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation, announced the availability of Salesforce Shield for Vonage Contact Center (VCC) and Vonage for Service Cloud Voice (SCV).
Adweek
DECEMBER 8, 2022
At long last, Disney+'s ad tier--called Disney+ Basic--is here. Nine months after first announcing it was getting into the AVOD market, Disney+ launched its ad-supported offering on Thursday, bringing on more than 100 partners "across every major holding company" and "every single major brand," according to Disney ad sales chief Rita Ferro. "Not only is.
Marketing Dive
DECEMBER 8, 2022
The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.
Adweek
DECEMBER 8, 2022
Clubhouse's Houses feature allows users of the social audio application to create private groups where they can chat with other users. Once someone creates a House in the Clubhouse app, they can customize the House in a number of ways. For instance, they can upload a profile picture to make it stand out from other.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
DECEMBER 8, 2022
MINT , the global leader in Advertising Resource Management (ARM) software, announces the addition of key hirings following the announcement of its opening to the French market. Sylvain Brosset assumes the role of Chief Product & Technology Officer at MINT. Brosset combines a successful 20-year career in the Tech sector always with particular focus on product and customer experience.
Adweek
DECEMBER 8, 2022
Why should grown-ups have all the fun? Personalized video messaging platform Cameo is thinking of the children Thursday. Cameo teamed up with Candle Media to launch Cameo Kids, which lets parents and other loved ones book personalized videos for their kids from family entertainment stars, starting at $25. Next-generation media company Candle Media acquired digitally.
Martech Series
DECEMBER 8, 2022
Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more. The show reflected a strong sign of the need for the industry to come together at a dedicated event with 3,500 registrants from 61 countries as well as hundreds of additional attendee
Adweek
DECEMBER 8, 2022
During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued. Since joining Instacart around a year and a half.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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