Adweek
JUNE 23, 2022
FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer--OK, football--fans as the tournament approaches. Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and.
Marketing Dive
JUNE 23, 2022
Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
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Adweek
JUNE 23, 2022
Havas Media Group claimed the top spot on LinkedIn's list of the 25 Top Companies in Marketing and Advertising, which was released this week. The professional network said it used its internal data to arrive at the rankings based on seven pillars that lead to career progressions: ability to advance, company affinity, company stability, educational.
AdExchanger
JUNE 23, 2022
Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like TV. But gamers can be protective of their digital spaces and tend to be wary of brands that try to inject messaging into what they see as their refuge from other ad-saturated environments. That’s why. Continue reading » The post PepsiCo Prioritizes Publisher Partnerships Over Programmatic For In-Game Marketing appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 23, 2022
Snap Inc. unveiled The Black Creator Accelerator Thursday, its first accelerator program designed to support and spotlight emerging Black creators--25 of them, to be exact--and part of its 523 content accelerator program. The Black Creator Accelerator is starting up in partnership with Google Pixel, UNCMMN and Westbrook Media, and applications will be accepted through Aug.
Martech
JUNE 23, 2022
Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 23, 2022
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
Adweek
JUNE 23, 2022
Independent podcasting platform Acast is working with Meta on an integration that will enable podcast creators on Acast's platform to offer their listeners entry to subscriber-only Facebook groups. Acast's network is made up of more than 47,000 podcasts from independent creators, publishers and celebrities including Margaret Cho, Anna Faris, Marc Maron and Shaun T, and.
Marketing Dive
JUNE 23, 2022
The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.
Adweek
JUNE 23, 2022
Ebay is buying non-fungible token (NFT) marketplace KnownOrigin in a bid to broaden its inventory of collectibles into the virtual realm. The online auction site said this week that it has closed a deal to purchase the U.K.-based startup for an undisclosed sum. The acquisition comes after Ebay began allowing NFT sales last year and.
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AdExchanger
JUNE 23, 2022
Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air broadcast TV, with specific techniques including addressable and convergent TV, data-driven linear and OTT. To make the most of TV's advancements (get it?
Adweek
JUNE 23, 2022
Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve, sadly irresponsible in hindsight. As in most of 21st century.
AdExchanger
JUNE 23, 2022
Jeff SueGM, Americas“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Sue, GM Americas at Mintegral. Recent news that Microsoft and Sony are both bringing ads to their free-to-play (F2P) games has left the industry buzzing. But it seemed inevitable. It’s no.
Adweek
JUNE 23, 2022
CANNES, France-- This year at Cannes Lions, climate activists from Greenpeace have sprung up on various stages and beaches protesting the advertising industry's relationship with oil and gas giants. On Thursday they pulled their biggest stunt yet when they stormed the venue at the heart of the festival, the iconic Palais De Festivals, with one.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JUNE 23, 2022
With a refreshed vigor, UX enhancements and new innovations, the marketing automation disrupter goes toe-to-toe with the likes of Marketo and Pardot, who have abandoned and disenfranchised their customers. Act-On Software , the only pure-play marketing automation platform, announced an unparalleled focus on serving marketers who have been forgotten or abandoned by the biggest names in the marketing automation space.
Adweek
JUNE 23, 2022
As the Hispanic audience in the U.S. continues to grow, media companies and marketers alike are turning to emerging technologies and unconventional partnerships to achieve scale. These issues and more were explored at Adweek's second annual Elevate: Hispanic TV Summit. On June 9 executives, programmers and their partners discussed how they are maintaining cultural relevance.
Martech
JUNE 23, 2022
The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on. The traditional annual marketing plan is a waterfall approach that does not support fast experiments.
Adweek
JUNE 23, 2022
Advanced advertising company OpenAP teamed up with data cloud company Snowflake for a cross-platform and cross-publisher clean room, the platform announced today at Cannes Lions. OpenAP Data Hub will let television publishers access data in privacy compliant environments to power more effective audiences when it comes to measurement and targeting. NBCUniversal, Fox, Warner Bros.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 23, 2022
Aflac launched its first-ever campaign on TikTok, dubbed #DuckVibes, to engage younger consumers with what it considers a mid-funnel-focused strategy. The new campaign, which will run throughout the summer, uses catchy music, lyrics and visuals involving the eponymous Aflac duck to encourage “duets,” a split-screen feature TikTokers use to retroactively “respond to” other creators’ videos.
Adweek
JUNE 23, 2022
The continuing absence of a federal privacy bill means that the patchwork of state-wide privacy laws, spurred by California's privacy law (CPRA) in 2020, makes it increasingly difficult for nationwide companies to manage compliance on a state-by-state basis. The CPRA comes with a level of granularity that other states lack where they "leave it to.
AdExchanger
JUNE 23, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Connect to Consumer, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform. In May, Continue reading » The post Shopify Isn’t All In On Ads (Yet); Universal Music Joins The Media Network Parade appeared first on AdExchanger.
Adweek
JUNE 23, 2022
On a dusty piece of desert, a couple of cowpokes ride the range, soaking in the scenery and reveling in their good fortune--they've developed a canned cocktail with premium spirits, sparkling water and fresh citrus that seems to have caught on with today's hard seltzer fans. At the rate they're going, they may even be.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JUNE 23, 2022
If there is one constant in ad tech, it’s change. When the AdExchanger team recorded its first episode four years ago, ad tech was in the middle of one of its acquisition sprees. IPG had just bought Acxiom Marketing Services. Agencies were buying up data platforms as they sought to differentiate and help clients with. Continue reading » The post The Big Story: Our 200th Episode appeared first on AdExchanger.
Adweek
JUNE 23, 2022
Walmart is releasing new augmented reality features on its app to help customers shop both at home and in-store. As the name implies, View in Your Space allows shoppers to see furniture and d?cor in their homes. The feature will be available on the iOS app for 300 items "by early July." Walmart has plans.
Playwire
JUNE 23, 2022
In the web publishing world, data is changing. The once-essential world of third-party data is becoming more obsolete every day, and first-party data is having its moment. But no matter what shifts occur - and there will be shifts - data will remain essential to publishers and their ability to grow their revenue.
Adweek
JUNE 23, 2022
CBS, which was No.1 in total viewers for the 14th season in a row, is the third broadcaster to reveal its fall premiere dates. For the second consecutive year, the network is breaking from tradition and is ditching its regular Premiere Week. Instead, CBS will roll out four new series and 18 returning shows over.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPushup
JUNE 23, 2022
Did you know that an average publisher’s viewability rate is 57.3%? This means that the remaining 42.7% of ads are never seen. Placing ads on a website doesn’t necessarily mean users will see them. There could be numerous reasons that can obstruct users from viewing the ads. So, how to improve ad viewability to ensure [.].
Adweek
JUNE 23, 2022
The Cannes Lions International Festival of Creativity is back in person this year, and so are its life-size activations. To show off the features of its Reels format, Instagram created an experience using Argentinian artist Felipe Pantone's work. The brilliantly colored Reels Superstudio features separate rooms of Pantone's work where guests can literally walk inside.
Playwire
JUNE 23, 2022
Key Points. Thanks to the downfall of third-party data, first-party data is more important to publishers than ever. Once you have access to first-party data, you have to know how to use it to increase your revenue. A comprehensive data management platform (DMP) can both help you collect and action this first-party data.
Adweek
JUNE 23, 2022
The floating QR code that rocked the Super Bowl received the top prize at the Cannes Lions International Festival of Creativity Thursday, with Coinbase and Accenture Song grabbing the Grand Prix in the Direct category. Grand Prix winners were also announced in the Media category, which garnered Sheba a second Grand Prix, and the brand.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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