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The Cannes Lions International Festival of Creativity is back in person this year, and so are its life-size activations.
To show off the features of its Reels format, Instagram created an experience using Argentinian artist Felipe Pantone’s work. The brilliantly colored Reels Superstudio features separate rooms of Pantone’s work where guests can literally walk inside his art.
Guided by “directors,” guests use Instagram’s augmented reality, music and transition features to create their own Pantone-inspired reels. Damien Baines, global experiences lead at Instagram’s parent company Meta, walked Adweek’s Jess Zafarris through the activation.
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