Adweek
MAY 15, 2023
As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan Center, the show went on as scheduled. Without any mention of the events occurring outside the venue, the 50-minute presentation heavily focused on Fox's unscripted and sports content--as the company returned to a live format.
Martech
MAY 15, 2023
I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But you still need to prime the pump with a well-written prompt that recognizes the values of a good CTA.
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Adweek
MAY 15, 2023
ICYMI: In February, Hilton Hotels & Resorts released a 10-minute TikTok video--yes, you read that correctly--that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved TikTok creators. Not only did the spot earn some 4 million views within its first two days.
Martech
MAY 15, 2023
“The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The New York Times, Bloomberg, Vanity Fair, The Financial Times and many others have published stories about podcasting’s demise. Advertisers and audiences missed the memo and continue to flock to podcast programming.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 15, 2023
Davide Grasso might not be a household name, but the brands he's led certainly are. Over the course of 12 years, Grasso rose steadily through the ranks at Nike, starting as brand marketing director in the U.S., then overseeing Asia-Pacific marketing (including the 2008 Olympics in Beijing) and subsequently heading up Nike's global football effort.
Marketing Dive
MAY 15, 2023
Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion.
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Marketing Dive
MAY 15, 2023
The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado.
Adweek
MAY 15, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From the U.K.'s strict rules around gender stereotyping in ads to the brands doing.
Seth Godin
MAY 15, 2023
I had a great idea for a post, my best blogging of the year, in fact. I worked it all out when I was driving, but when I arrived, it was gone. Vanished. So I went searching for it, trying out dozens of possible ideas. I never found it. But I did find five other posts, posts that never would have been worked out if I hadn’t been looking for the other one.
Adweek
MAY 15, 2023
Elon Musk's choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil. "I have an unbelievable level of confidence in Linda's ability to turn Twitter around and save it from the clutches of the evil overlord who owns it,".
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AdExchanger
MAY 15, 2023
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency doesn't happen overnight. The post The Buy Side’s Journey Toward Alternative TV Currencies appeared first on AdExchanger.
Adweek
MAY 15, 2023
Diego Scotti has been the chief marketing officer at Verizon for eight years, notching to multiple Cannes Lions wins and leading Super Bowl campaigns. Now, Scotti has announced that he will leave Verizon to focus on another yet-to-be-named venture. In an internal memo obtained by Adweek, Scotti said he is building a new chapter in.
AdExchanger
MAY 15, 2023
Premium video means just about anything that shows up in front of a consumer. Isn’t it time for a better definition? The post Packaging Our Way To A Real Definition Of Premium Video appeared first on AdExchanger.
Adweek
MAY 15, 2023
Every year, fans gather in Indio, Calif., to witness some of their favorite musicians and discover new ones. Like any live event, there is a lot of planning involved, especially for the big brand activations that attendees will witness through both weekends of the festival. This year, a new poster entered the lineup, except her.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
MAY 15, 2023
Execs from a new industry consortium tackling ongoing measurement issues have been making the rounds, heralding its rapid progress and Nielsen's potential role.
Adweek
MAY 15, 2023
Fox is feeling confident about its fall lineup, bringing back 18 series and introducing six new ones. However, the broadcaster isn't as confident that the shows will air in the fall.
Basis
MAY 15, 2023
What’s the weirdest museum you’ve ever been to? If you haven’t visited the National Mustard Museum in my home state of Wisconsin, I’m here to tell you that you’re missing out. It’s got everything: An exhibit on the history of mustard, the “exquisite Gibbons Collection of sterling silver and porcelain mustard pots,” and thousands of varieties to try and buy—from root beer mustard to Pear mostarda to gingerbread Dijon.
Adweek
MAY 15, 2023
Faced with the concurrent problems of overflowing landfills, a warming climate, and--on a much more quotidian level--the incredible headache of moving or replacing furniture, brands like Kaiyo and Fernish are building more circular, sustainable and convenient ways of furnishing our homes. When it comes to furniture, waste is growing fast--and major barriers to recycling remain.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 15, 2023
Startup Telly announced it’s giving away 500,000 smart TVs completely for free to the first 500,000 folks who sign up on its website. The pay-off? Advertising. The post This Company Will Give You A Free TV In Exchange For Your Data appeared first on AdExchanger.
Adweek
MAY 15, 2023
If you've seen any of the films in the Creed trilogy or caught Calvin Klein's recent campaign, you may know by now that Michael B. Jordan takes his fitness routine very seriously. So much so that even his water and the world around him have a high standard to meet. For Propel Fitness Water's "Make.
Martech
MAY 15, 2023
We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. As martech and marketing operations leaders, this open access is both a blessing and a challenge.
Ad Monsters
MAY 15, 2023
AAPI Heritage Month sets time aside in May to celebrate the contributions of Asian American and Pacific Islanders who made history in their communities and the country at large. Spearheaded by Representative Frank Horton of New York and Senator Daniel Inouye of Hawai’i in 1977, the celebration only spanned the first 10 days until it expanded into the full month.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MAY 15, 2023
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart. The post Working With Buyers Isn’t The Only Way For SSPs To Stand Out From Competitors appeared first on AdExchanger.
VideoWeek
MAY 15, 2023
Last week, brand suitability specialist Pixability announced the appointment of Cadi Jones as Managing Director for EMEA, leading the company’s UK office. VideoWeek spoke with Cadi Jones and Pixability CMO Matt Duffy, to discuss the role of brand safety on YouTube, the perception of short-form content for advertisers, and the impact of user behaviour on brand spending.
AdExchanger
MAY 15, 2023
The FTC is proposing a series of modifications to its 2020 consent decree with Facebook (from the pre-Meta days) that would have a tremendous impact on how the company does The post The FTC Is Playing The Long Game, With An Eye On Meta appeared first on AdExchanger.
Aronson Ads
MAY 15, 2023
Entertainment media has a huge influence on our culture in a myriad of ways, from how we view the world, to our values, to the way we interact with each other. Pieces of media can influence opinions and challenge the status quo. Entertainment media can be found in the form of books, songs, TV shows, films, plays, podcasts, social media, art exhibitions, and so much more.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MAY 15, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfront At The Upfront NBCUniversal’s upfront was quite the affair. Executives had to enter Radio City Music The post NBCUniversal’s First Yaccarino-less Upfront; Bye-Bye, Vice appeared first on AdExchanger.
Exchange Wire
MAY 15, 2023
Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, announces the appointment of Benjamin Arnold as President, North America. The former US CEO of socially-led creative agency We Are Social will be responsible for leading all US operations [.] The post Adludio Supercharges US Operations with the Appointment of Benjamin Arnold as President North America appeared first on ExchangeWire.com.
Clearcode
MAY 15, 2023
The metaverse is considered the next iteration of the Internet and has the potential to generate trillions of dollars in value by 2030. It promises to revolutionize gaming and advertising with immersive 3D experiences, create new revenue streams through NFTs and play-to-earn models, and enable greater interoperability between games. Several gaming companies constantly work on various technical developments to bring the metaverse to life.
Martech
MAY 15, 2023
What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series. Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/seller
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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