Adweek
NOVEMBER 13, 2023
Angel Reese was already a star, but when LSU won its first NCAA women's basketball championship in school history in April, No. 10 knew things would never be the same. "My price just went up. Today's price ain't tomorrow's price," Reese told reporters that night--with a gold crown in front of her--post-game in Dallas before.
AdExchanger
NOVEMBER 13, 2023
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to Rob Hazan, senior director of streaming TV product at Index Exchange, the right amount of transparency could make the open exchange a viable place for CTV ad budgets. The post CTV Budgets Could Go To The Open Market – But Only With Enough Transparency appeared first on AdExchanger.
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Adweek
NOVEMBER 13, 2023
When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a Mexican-Spanish slang term for a man] look in Miami?".
AdExchanger
NOVEMBER 13, 2023
Marketers love talking about their strategy to reach younger consumers, particularly Gen Z. But not Therabody. The fitness-focused brand, which manufactures “percussive therapy” and handheld massage products, kept hearing from its core audience of performance athletes that they’d also like to see products their aging parents could use, according to CMO John Solomon.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 13, 2023
When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years. While performance marketers--including big brands looking to drive sales and direct-to-consumer (D2C) brands spending more on lower-funnel efforts.
AdExchanger
NOVEMBER 13, 2023
The Missing Link Log another demerit for YouTube transparency. Four buyers say their post-campaign reports for YouTube Select are riddled with broken links, Adweek reports. Google introduced YouTube Select in 2020 as a way for buyers to purchase premium YouTube inventory, including top-performing channels and YouTube TV. YouTube sends buyers post-campaign reports with links they […] The post Dead Links Ding YouTube Campaign Reporting; AVOD Bundles Come Alive appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 13, 2023
What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. “We rely to a large extent on the Office Choice national support office,” she said. The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor).
Adweek
NOVEMBER 13, 2023
As we close out 2023, it's hard not to look back at the unprecedented year that women's sports--and the women in sports--have had. From Sam Rapoport's relentless focus on DEI in the NFL to the evolution of the NWSL's marketing and commercial models under Julie Haddon, we couldn't be prouder to honor Adweek's inaugural Champions.
Martech
NOVEMBER 13, 2023
Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is often more challenging than it sounds. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.
Adweek
NOVEMBER 13, 2023
When Avengers: Endgame surpassed Avatar as the highest grossing movie of all time in 2019, it looked like Marvel Studios was invincible. Fast forward four years, however, and the picture looks very different. The unfortunate mix of a pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero.
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Martech
NOVEMBER 13, 2023
Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.
Adweek
NOVEMBER 13, 2023
Driven by the uncertainty surrounding generative AI, news publishers have begun the complex process of drafting licensing agreements that would, in exchange for payment, grant AI firms access to their content. Publishers are faced with the impossible--albeit familiar--dilemma of needing to determine what is best for them now based on what might happen in the.
Oko
NOVEMBER 13, 2023
OKO researches topics so you don't have to. With our information packed blog, learn about the importance of tracking in app browsers from OKO today!
Adweek
NOVEMBER 13, 2023
As we hurtle headfirst into the next tech frontier, it's becoming increasingly clear that we need thoughtful, smart approaches to fully realize the power of generative artificial intelligence, rather than the breathless excitement of this year's earlier months. With that in mind, we're pleased to bring you the winners of Adweek's inaugural AI Awards.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
NOVEMBER 13, 2023
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (November 13th, 2023) that its Flight Control platform is now a licensed measurement enablement destination on LiveRamp, the leading [.] The post Clinch Expands Integration with LiveRamp, Empowering Advertisers to Understand Their Creative’s Influence on Offline Events appeared first on ExchangeWire.com.
Adweek
NOVEMBER 13, 2023
The appeal of data collaboration has always been its potential to bring simplicity to the traditionally fraught process of compiling a comprehensive picture of customer behavior and preferences from various sources. This, in turn, was supposed to make it easier for media buyers and sellers to derive meaningful insights and drive informed decision-making for specific.
More About Advertising
NOVEMBER 13, 2023
Purpose has rather fallen out of fashion in ads but that doesn’t mean it should be completely forgotten. Two creative agencies in the Havas stable – BETC Paris and Buzzman – are using it to some effect, to try to effect change. BETC for ride-sharing service Heetch found that Midjourney’s generative AI produced disturbing results … The post Havas agencies BETC and Buzzman go for purpose that’s more than PR first appeared on More About Advertising.
Martech
NOVEMBER 13, 2023
“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “Our customers have a vision of what they can do to help their customers work, play and live be
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
NOVEMBER 13, 2023
The drumbeat of “do more with less” has continued into Q4. The more robust approach Black Friday and Cyber Monday campaigns this month is just one example of that. Marketers’ expanding expectations — likely a trickle down from CEOs and CFOs expanding expectations for marketers — are just one of the reasons it’s been a difficult year for media agencies.
Rob Campbell
NOVEMBER 13, 2023
So I recently went back to China. If that wasn’t wonderful enough, I was put up at the Waldorf Astoria. If I’m being honest, I still get a thrill at staying in hotels. As a kid, we NEVER stayed in one – in fact the closest was a B&B in York – so every time I step in one, I feel excited. But this was something else. Something I didn’t deserve or – if truth be told – felt comfortable with.
Digiday
NOVEMBER 13, 2023
Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. The strategies vary, from increasing the volume of events and turning their events businesses into standalone brands to turning experiential franchises into pop-up commercial content creation studios.
Marketing Tech News
NOVEMBER 13, 2023
Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io. The platform enables property owners to register their Property’s Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
NOVEMBER 13, 2023
Whirlpool, for the first time, is enlisting the support of influencers to boost awareness of its Care Counts Laundry Program. With the program, which has been running for nearly a decade, Whirlpool aims to make an impact on communities across the United States by supplying washers and dryers to schools lacking these facilities. The central premise: Kids with clean clothes are significantly more likely to regularly attend school.
Automatad Inc.
NOVEMBER 13, 2023
Share Tweet Share Let’s think of online publishing like a billboard by the road. Your billboard is terrific, but there’s a hitch. It’s placed in a quiet, hidden spot where very few people pass by. Now, imagine Search Engine Optimization (SEO) as a powerful spotlight. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it.
Digiday
NOVEMBER 13, 2023
Hoy por hoy las estrategias de marketing que se enfocan en conquistar el público latino van más allá de la celebración del Mes de la Herencia Hispana, solo basta con revisar estadísticas que hacen indispensable para cualquier marca entender su enorme poder adquisitivo. Los latinos representan uno de los grupos demográficos de más rápido crecimiento en Estados Unidos, según los datos más recientes del Censo unas 63 millones de personas se identifican como hispanos, un número que prevéen se duplic
Playwire
NOVEMBER 13, 2023
Key Points Variety and Simplicity in Tools : The best tools for monetizing your blog should offer a range of easy-to-use capabilities and features to enhance revenue without overwhelming you with complexity. Strategic Support and Partnerships : Choose a tool or platform that views you as a partner and provides tailored strategies and support to help you set and achieve higher performance goals and gain a competitive edge.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
NOVEMBER 13, 2023
¿Un niño adorable? si, ¿cinematografía de calidad? absolutamente, ¿banda sonora familiar? por supuesto; ¿pero una planta venus atrapamoscas llamada ‘Snapper’ en lugar del habitual árbol de Navidad? no es exactamente el giro de temporada que esperaba la audiencia estadounidense. Sin embargo, eso es exactamente lo que ha hecho el anuncio festivo de John Lewis.
Playwire
NOVEMBER 13, 2023
Key Points Quality Content is Key : Before turning your attention toward any monetization options, focus on creating high-quality, engaging content and building a loyal audience. Start Slowly with Ads : Ad monetization is a common, initial revenue stream, but you must always ensure your user experience remains in balance. Affiliate and Brand Partnerships : Generate additional income through affiliate links and brand sponsorships, maintaining honesty and transparency.
Digiday
NOVEMBER 13, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify At this point, TikTok has gone from an experimental digital channel to a must-have in most marketing strategies. Ad spend on TikTok is expected to grow in the coming year — as much as 25% over this year — as the short-form video app looks to bridge the gap between its cultural impact and ad revenue. ( More on that here. ) While TikTok has become a staple within the culture of social media, agencies and brands are still figuring out what
MNTN
NOVEMBER 13, 2023
Whether you’re a marketer, a streaming consumer, or both, you’ve probably noticed there have been a lot of changes in the Connected TV (CTV) and Over-the-Top (OTT) world lately. Between the addition of new platforms and subscription options, it’s a lot to take in. This fragmentation, combined with the decline in linear viewership and the evolution of CTV, has marketing teams rethinking their strategies.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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