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Linda Yaccarino might not be named Twitter CEO yet, but her time at NBCUniversal has officially ended. The longtime ad sales chief--NBCUniversal's chairman of global advertising and partnerships--has departed the company "effective immediately," NBCUniversal announced Friday morning. Mark Marshall, currently president, advertising sales and client partnerships, has been named interim chairman of NBCUniversal's advertising and.
Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.
To enhance its digital show, The Drop, ESPN Edge and Verizon partnered with the National Hockey League to launch two augmented reality mini-games for hockey fans to play on their iOS and Android devices. Available on ESPN+, as well as ESPN's YouTube, Twitter and Facebook pages, The Drop features hosts Arda ?
Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Disney is bringing more inclusivity to upfront week. Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned media companies Cocina (a unit of Mecenas Media), equalpride, Group Black and UnitedMasters. As part of these agreements, each company will develop custom short- or long-form branded content series.
Breaking up is hard to do, as the familiar song lyrics say. Many heartbroken people can relate to the feeling of being stuck in the past, but moving forward is possible--according to Gatorade's emotional "Breakup" ad. Created by the agency Isla, Gatorade's three-minute film chronicles the highs and lows of going through a separation. Struggling.
Breaking up is hard to do, as the familiar song lyrics say. Many heartbroken people can relate to the feeling of being stuck in the past, but moving forward is possible--according to Gatorade's emotional "Breakup" ad. Created by the agency Isla, Gatorade's three-minute film chronicles the highs and lows of going through a separation. Struggling.
L'Or?al Garnier is utilizing augmented reality technology in its latest campaign in the Nordic region. The #GarnierVitC campaign promotes the launch of the brand's Vitamin C Glow Boost Night Serum. As part of the campaign, Instagram users can try an augmented reality filter available on the @garniernordics profile that allows them to view the product.
A friend’s email said, “I know many of my readers aren’t techies and you’re thinking of putting this newsletter aside…” We should get clear about what we’re talking about when we say “techie.” I’m going to argue that involves a combination of two things: You give technology the benefit of the doubt.
For six years in a row, Finland has been named as the world's happiest country. Now, as part of an initiative to drive tourism, the country's tourism bureau has been offering people the chance to be trained in being happy--and has received more than 150,000 responses through social media. The initiative, led by Visit Finland.
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Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting The post Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data appeared first on AdExchanger.
Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week's episode, Benoit Vatere, CEO and founder of Mammoth Media, discusses new ways that brands are reaching their people and providing experiences both in the digital and physical.
It has been a tough week for me and my relationship with ChatGPT. It told me numerous lies, and maligned a number of people who don’t deserve such treatment. That’s not okay. I’m not one of those researchers, like David Rozado, who is testing ChatGPT’s guardrails. I’m not looking for ways to prompt the chatbot to say unsavory things. But it did, and it did so as I used it to do research for a handful of client projects.
As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the beginning. Sandra Richards, the global head of the company's sports and entertainment division, is leading the way, particularly advocating for female and historically.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smart TV manufacturers held NewFronts presentations where they bragged about their ACR data, which the industry has been putting on a pedestal because it can add a level of consistency The post Why This Year’s NewFronts Centered On Automatic Content Recognition appeared first on AdExchanger.
The quality of AI art is often determined by the creativity of the text prompts used to produce it. Absolut and Ogilvy Canada looped Canadian bartenders into the process, asking them for the qualities that make their neighborhoods special and then turning concepts like "creativity" and "vintage" into ingredients for AI-generated cocktails. The rise of.
The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST) and new ad formats were big crowd-pleasers this year, too. But the season doesn’t stop there. Up next is the big one: upfronts, which kick off May 15th, have already inspired discussions about ratings measurement and the future of various ad-supported streaming offerings.
Writers strike? What writers strike? On Friday, NBC unveiled its fall lineup, including several new series, Tuesday night comedies and lots of football. And the broadcaster is adamant that its fall shows will launch on schedule, despite the ongoing Writers Guild of America strike. "We have a lot of unscripted because we do have The.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of their total video ad budget to the platform. The article reported that 74% of marketers intend to maintain or increase their total ad budgets for the upfronts this year, with 30% planning to spend at least one-fifth or more across streaming platforms.
The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation's largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank was a paragon for startup founders and venture capitalists, reaching dizzying heights of success in 2020. So.
Imagine going back in time and trying to explain TikTok to your 2009 self: “No, not the absolute banger that Kesha just dropped—it’s a social media platform. You can find everything from funny animal videos , to product recommendations , to mouthwatering recipes , to trending dances. But you don’t find them just by following people you know; there’s an algorithm that places videos it thinks you’ll like alongside content from accounts you follow on a feed called a “For You Page” (FYP).
Augmented reality was part of King Charles' coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC's Children in Need and the Royally Big Portrait. The Royally Big Portrait project was led by artist Sam Barnett. It asked children to submit hand-drawn portraits of King Charles, which.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The female pioneers of advertising deserve some proper recognition, and this week Channel 4 put them in the spotlight with a documentary called Mad Women. It was an entertaining reminder that some of the biggest characters in the business have been women over the years. Barbara Nokes, writer of BBH’s Launderette ad for Levis, is. The post Channel 4 celebrates the girls who infiltrated the boys’ club in ‘Mad Women’ Documentary first appeared on More About Advertising.
So what's next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person's talent agency like Underscore Talent. Underscore Talent, a talent management company that helps creators build long-lasting careers, was founded in 2021 by entertainment industry pioneers Michael.
Produced in partnership with Marketecture The following article highlights an interview between Mike Welch, general manager and executive vice president of Xandr, Ben John, CTO of Xandr and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn about the steps one global marketplace is taking to improve the functionality of buying and selling ad inventory.
Maximize your AdSense RPM with these 19 essential tips for publishers. Improve ad placement, target high-paying keywords, optimize page speed, and more. Boost your revenue potential today! AdSense RPM is one of the key performance metrics that publishers are often chasing. Here, a major difficulty publishers face is the fluctuating nature of RPM as a [.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
“Consumers plan to spend approximately the same amount (in) celebration of Father’s Day…reflecting the sentimental nature of the holidays as customers prioritize unique and meaningful gifts,” said Matthew Shay, Chief Executive Officer, National Retail Federation. Even economic headwinds weren’t strong enough to sway customers from spending over $20 billion on Father’s Day in recent years, and this year, those numbers are looking just as seaworthy.
So, you’re a growing B2B company looking to attract bigger and better clients. Everyone keeps telling you that enterprise advertising is the way forward, yet nobody has been quite clear on exactly what that is or how to do it. Rest assured. We have you covered. In this post, our enterprise-level marketing specialists go over the basics of enterprise advertising and the most effective strategies to help you put these tips to work for your expanding business.
Marketing—the art of converting your target audience into your buying audience—is a complex business. It makes sense, then, that techniques have evolved to make marketing as targeted and effective as possible. Breaking down the steps of your marketing and sales efforts can help you evaluate whether your campaign is achieving the results you’re looking for.
At Google's highly anticipated annual I/O conference, CEO Sundar Pichai set the tone by emphasizing the company's commitment to a bold and responsible approach to AI. Proudly labeling itself as the preeminent leader in AI tech, Google decided to put AI at the forefront of nearly every service and device on which it operates. This decision signals a significant inflection point—not only for the company but for the tech industry as well.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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