Adweek
SEPTEMBER 12, 2023
You could call 2023 the Year of Grimace. The McDonald's mascot became a TikTok sensation this summer after the brand unveiled a purple milkshake to celebrate the furry blob's birthday. Mini mock horror films of people trying out the Grimace Shake went viral. In McDonald's July earnings call, CEO Chris Kempczinski partly attributed the 10.3%.
AdExchanger
SEPTEMBER 12, 2023
To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.
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Adweek
SEPTEMBER 12, 2023
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars upfront to be a part of. But fall 2023 will see the triple whammy of continued economic uncertainty, new ad-supported streaming.
Martech
SEPTEMBER 12, 2023
Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. “Every job will be impacted in some way by large language models and generative AI,” said Penn.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 12, 2023
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values--and any brand that is not prepared to both establish and prove a commitment to meaningful work will fall behind. Ketchen, Lenovo's CMO and vp of international sales and the computing.
AdExchanger
SEPTEMBER 12, 2023
Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data The post Salesforce Wants To Cement Its AI Street Cred With New Einstein Tools appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
SEPTEMBER 12, 2023
With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [.] The post Making AI Work for Advertising appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 12, 2023
When it comes to luxury fashion and accessories from brands like Louis Vuitton, Chanel and Tom Ford, people want the hottest items from top designers without paying full retail price. Catering to them are a cottage industry of resellers including The RealReal, a top destination online and in person for those on the high-end bargain.
Martech
SEPTEMBER 12, 2023
Salesforce unveiled Einstein Copilot, its newest AI integration , at the Dreamforce conference in San Francisco today. It allows users to ask questions in natural language, regardless of the product they are using. This means that users can get information without having to know how to navigate the software or search for it. Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content For example, a salesperson could ask Einstein Copilot about a new account, a custo
Adweek
SEPTEMBER 12, 2023
We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to increase agility, improve cost efficiency and gain greater control over their data. In a recent report by the Incorporated Society of British.
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Seth Godin
SEPTEMBER 12, 2023
Engineering is the powerful practice of being able to deliver artifacts that do what they’re supposed to. Bridges that don’t fall down, software that runs, IV lines that don’t get infected. But if we want to create something, it helps to know what it’s for. That simple question, “what’s it for?” is essential to ask and easy to avoid.
Adweek
SEPTEMBER 12, 2023
Indeed, an influential platform that has redefined the way job seekers and employers connect, stands as a cornerstone in the modern employment landscape. Boasting an extensive array of tools and resources, this platform has empowered countless individuals to embark on meaningful career journeys while providing businesses with a dynamic space to discover top-tier talent.
AdPulp
SEPTEMBER 12, 2023
People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I’m glad he is in the mood to explain the strategic offering and argue for its value. Let’s look at just one […] The post Martin Weigel Imagines A Better Future for Strategy and Strategists appeared first on Adpulp.
Adweek
SEPTEMBER 12, 2023
Social media platforms have changed so much in just the last six months. From Threads to X (formerly Twitter), everything is not as it seems, as Alex Russo from Wizards of Waverly Place once said. In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with Adweek's Emmy Liederman, who.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 12, 2023
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their customer lifetime value (CLTV). The post Flywheel Digital Is Working With Amazon To Help Brands Measure Customer Lifetime Value appeared first on AdExchanger.
Exchange Wire
SEPTEMBER 12, 2023
Adform, the global programmatic platform, today (September 12th, 2023) unveils the results from its carbon reduction capabilities pilot programme. Adform’s DSP, enabled by its recent partnership with Scope3, drove a substantial decrease in digital advertising emissions for Audi, Vodafone, and [.] The post Adform Significantly Reduces Carbon Emissions Across Multiple Markets appeared first on ExchangeWire.com.
AdExchanger
SEPTEMBER 12, 2023
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities. The post Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom appeared first on AdExchanger.
Marketing Tech News
SEPTEMBER 12, 2023
Contrary to prevailing trends of household subscription slashing, students can’t live without streaming services. For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google The post The Google Antitrust Trial Begins At Last; Can We Unload TV Ad Loads? appeared first on AdExchanger.
Ad Badger
SEPTEMBER 12, 2023
SUBSCRIBE Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about. Read More Should I Be A Seller Or A Vendor on Amazon? [The PPC Den Podcast] The post Should I Be A Seller Or A Vendor on Amazon? [The PPC Den Podcast] appeared first on Ad Badger.
Marketing Tech News
SEPTEMBER 12, 2023
VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK. Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a.
PubMatic
SEPTEMBER 12, 2023
Today, PubMatic released our seventh-annual Diversity, Equity, & Inclusion (DE&I) Report. It has been incredible to see the progress we’ve made over that period from both a demographic and inclusive culture perspective. These achievements have been the direct result of intentional investment and dedication from countless individuals across our organization – from the board and executive team, to the employee volunteers who lead our employee resource groups, and from each individual who s
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 12, 2023
As more data and channels become available to marketers, agencies and industry groups are reporting more metrics to clients beyond a brand’s standard KPIs. Those specific data points have included creator and influencer impact and more holistic measures of a brand’s likability, according to four agencies and industry groups that spoke to Digiday. Measuring brand love Independent agency The Shipyard created a new data analytics tool, called Pulse , to comprehensively measure brand love.
Exchange Wire
SEPTEMBER 12, 2023
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as customer success manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between [.] The post Brand Metrics Fuels Expansion by Appointing a New Client Success Manager appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 12, 2023
In an era where the influence of social media extends far beyond the confines of the digital world, Toyota’s dealer association wants to amplify the reach and awareness of San Francisco 49ers’ quarterback, Brock Purdy, to boost its own reach and awareness. The association, comprised of regional Toyota automobile dealerships, is using social to broaden its messaging beyond San Francisco.
Basis
SEPTEMBER 12, 2023
Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. However, COVID-19 wasn’t the only impetus for changes in higher ed. Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergr
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 12, 2023
This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Finalists for the 2023 Digiday Awards have also leaned on influencer marketing, brand collaborations and visual storytelling to foster deeper connections with their audiences.
Oko
SEPTEMBER 12, 2023
Being good at what you do is key for success, whether you’re playing hockey or just writing about hockey. And by most metrics, National Hockey Now is very good at what they do. In line with the company’s ethos, they started local: their first site, Pittsburgh Hockey Now, focused on the Pittsburgh Penguins and their […] The post OKO Assists, As National Hockey Now Takes Center Ice appeared first on OKO Digital.
Digiday
SEPTEMBER 12, 2023
The burgeoning world of retail media holds great potential for advertisers looking to connect with consumers and better understand their shopping habits. But with so many retailers getting into the retail media business in the last few years, it’s become a chaotic marketplace — albeit one with more than $100 billion in potential ad spend. Commerce media company Criteo yesterday announced a major effort to bring order to that chaos, formally launching its demand-side platform Commerce Max, which
Smaato
SEPTEMBER 12, 2023
Smaato and Verve Group are back in Cologne for DMEXCO 2023! With so many exciting events, sessions, and speakers on the agenda, choosing what to do at Europe’s premier digital marketing and tech expo and conference can be tricky. That’s why we’ve rounded up six reasons it’s worth your while. The post 6 reasons to connect with Smaato at DMEXCO 2023 appeared first on Smaato.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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