Adweek

SEPTEMBER 3, 2022

As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, "By Changing Nothing, She Changed Everything," narrated by Emmy-winning actress Zendaya.

Fashion 311

Fashion 311

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. A solid brand building process is crucial for your company because it is the visual identity of your business and, done properly, gives your business not just a name, but a voice and encourages consumer awareness about your business.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Adweek

SEPTEMBER 3, 2022

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into. fragrances? That's right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users.

Entertainment 305

Entertainment Marketing Food Media 305

Adweek

SEPTEMBER 3, 2022

During the opening weekend of Jordan Peele's new thriller Nope, 100 movie theaters across the country aired short films sponsored by the job search site Indeed. The brand bought out the entire 16-minute long movie pre-show--the period before the movie starts, when 30- to 60-second ads typically air for anyone who arrives early to the.

Media 273

Media 273

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

SEPTEMBER 3, 2022

Prime Video's story of the one ring is making one massive debut. The Lord of the Rings: The Rings of Power, Prime Video's highly anticipated series covering the vast backstory from J.R.R. Tolkien's appendices of the Lord of the Rings trilogy, finally dropped its first two episodes on Thursday as part of its global launch.

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