Nike and Zendaya Honor Serena Williams: 'By Changing Nothing, She Changed Everything'

A brand film by W+K Portland pays tribute to a confident legend

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, “By Changing Nothing, She Changed Everything,” narrated by Emmy-winning actress Zendaya.

Created in partnership with W+K Portland, “By Changing Nothing, She Changed Everything” focuses on Williams’ ability to rise above adversity and unjust backlash while becoming one of the most defining figures in sports.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in