Martech
SEPTEMBER 5, 2023
A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com.
AdExchanger
SEPTEMBER 5, 2023
State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade. The post The Marketer’s Guide To IP Addresses In Connected TV appeared first on AdExchanger.
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Seth Godin
SEPTEMBER 5, 2023
Fabled author Ursula Le Guin had a sign over her desk: Is it true? Is it necessary or at least useful? Is it compassionate or at least unharmful? Not a bad place to begin.
AdExchanger
SEPTEMBER 5, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are turning to an old-school method for retaining users: email marketing. The post Streamers Bank On Email To Reduce Churn; Inside The ‘Great Agency Reset’ appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Ad Badger
SEPTEMBER 5, 2023
SUBSCRIBE Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your. Read More How Should I Analyze My Data for my Amazon PPC Campaign? [The PPC Den Podcast] The post How Should I Analyze My Data for my Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
AdExchanger
SEPTEMBER 5, 2023
Publishers are facing enough headwinds to make their heads spin. These challenges mean opportunity for publisher tech companies like Freestar, which announced Wednesday that it hired Heather Carver as its The post Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO appeared first on AdExchanger.
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Exchange Wire
SEPTEMBER 5, 2023
AlgoriX, a global media and ad tech leader, is set to unveil a new Prebid SaaS solution at the prestigious Digital Marketing Expo and Conference (DMEXCO) 2023. With this solution, AlgoriX aims to give publishers and advertisers fresh ways to [.] The post AlgoriX to Unveil New Prebid SaaS Solution at DMEXCO 2023 appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 5, 2023
In a strategic move to attract — and potentially recruit Gen Z employees — brands are now placing their own workforce at the forefront of their advertising campaigns. By showcasing their employees’ experiences and perspectives, these companies aim to resonate with the younger generation, harnessing the authenticity and relatability of firsthand testimonials to build a stronger connection and appeal to the Gen Z talent pool.
Exchange Wire
SEPTEMBER 5, 2023
IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has recently appointed James Jones as chief marketing officer, to help advance education and understanding of sustainability practices in advertising. Working closely with the company’s co-founders, Jones will build [.] The post IMPACT+ Expands Senior Leadership Team with New Chief Marketing Officer appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 5, 2023
It seems that Google’s influence over the entirety of the media landscape has inverted the traditional power dynamics of business, namely how it appears to have gotten the upper hand on the ad industry’s traditional pacesetters: media agencies. In recent weeks, the biggest seller of online ad space has come under fire for the transparency of media buys on its YouTube platform following critical reports from Adalytics Research.
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Exchange Wire
SEPTEMBER 5, 2023
In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting Dentsu's collaboration with Illuma. It could be argued that Connected TV (CTV) is the most [.] The post Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 5, 2023
As of this month, The Trade Desk is no longer letting publisher- or SSP-dictated floor prices influence the bids they send out. First reported by Insider , The Trade Desk is now sending out all bids on behalf of its clients whose campaigns match the inventory up for sale, even if their bids are below the price point at which publishers and SSPs value the inventory.
AdPushup
SEPTEMBER 5, 2023
Discover the transformative role of AI publishing and learn how publishers can harness the power of AI-driven content writing to enhance their creative processes and stay ahead in the digital age. The publishing industry is changing significantly, all thanks to the meteoric rise of automation and artificial intelligence (AI). AI is used for the automation [.
Digiday
SEPTEMBER 5, 2023
As many game developers transform their titles into marketing playgrounds for interested advertisers, Riot Games is taking a more sparing approach, prioritizing other forms of inventory over direct in-game brand integrations. Over the past few years, publishers ranging from Epic Games to Activision Blizzard have offered in-game ad inventory, highlighting the trend — particularly the experiential type championed by Roblox and Epic Games, through which brands like Coca-Cola and American Eagle have
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdvertiseMint
SEPTEMBER 5, 2023
Do you want to know the ways to make money on Amazon? Amazon is an e-commerce titan offering financial opportunities to people from all walks of life. Whether you are an entrepreneur starting a side hustle or a seller expanding your online empire, you can monetize your skills, products, and ideas on Amazon. This article will explore the different ways to make money on Amazon.
Digital Ad Blog
SEPTEMBER 5, 2023
Overview Adnimation is a Google Certified Publishing Partner (GCPP) that provides publishers with a tailored and all-encompassing monetization solution. Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Publishers working with Adnimation have access to all the available ad units and ad technology in the market, ranging from header bidding and video ads to native content and display ads.
AdvertiseMint
SEPTEMBER 5, 2023
Do you want to know how to make an Amazon account? In today’s digital age, having an Amazon account opens the doors to a world of convenient online shopping and various services. Whether you want to snag the latest gadgets or outfits, Amazon offers various products and services to cater to your needs. In this step-by-step guide, we’ll walk you through the process of setting up your own Amazon account.
Exchange Wire
SEPTEMBER 5, 2023
In today's ExchangeWire news digest: tech firms in the US prepare for EU regulators' update to the Digital Markets Act; Arm increases its IPO to USD$47 - USD$51 (~£37 - £40) a share; and Baidu announces the imminent release of [.] The post Big Tech Braces for Digital Markets Act Update; Arm Increases IPO to up to $51 a Share appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 5, 2023
CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation. The post Programmatic CTV Still Has A Lot Of Growing Up To Do appeared first on AdExchanger.
UNI Digital Advertising
SEPTEMBER 5, 2023
With video content continuing to expand and dominate the attention of internet users, content marketers are increasingly turning their focus to video platforms to host their content. What are some options? What is the best video platform for content creators? This article will showcase the main contenders – and provide links to learn more about content creator resources on each platform. 1.
VideoWeek
SEPTEMBER 5, 2023
Channel 4 has launched two free ad-supported streaming TV (FAST) channels in the US, marking the UK broadcaster’s first foray into international markets on connected TV. The channels, 4 Adventure and 4 Emergency, will be available on the US streaming services Tubi, Plex and Xumo Play. 4 Adventure features reality and documentary programmes with a survival focus, such as Shipwrecked and The Island With Bear Grylls.
AdPushup
SEPTEMBER 5, 2023
The field of Human Resources (HR) has undergone significant transformations in recent years, and one of the most impactful catalysts has been the integration of Artificial Intelligence (AI). AI technology is revolutionizing HR processes, offering new opportunities to streamline operations, enhance decision-making, and optimize employee experiences. In this article, we will explore the ways in [.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Rob Campbell
SEPTEMBER 5, 2023
This week appears to be superficial post week. I know … I know … you’re wondering what the hell is the difference from normal weeks. Well I’ll tell you. On normal weeks I at least attempt to write something that has some sort of relevance to marketing or strategy or creativity. And this week? Well so far its been about word games and Freddie Mercury’s birthday.
All About Advertising Law
SEPTEMBER 5, 2023
Cybersecurity and data protection is front and center on the Federal Communications Commission’s (FCC) agenda. The latest manifestation of this is the FCC’s issuance of a Notice of Proposed Rulemaking (NPRM) on August 25, 2023, which seeks comments on a proposed voluntary cybersecurity labeling program for Internet of Things (IoT) devices or products.
Digiday
SEPTEMBER 5, 2023
This week’s Future of TV Briefing recaps a summer that the TV, streaming and digital video industry may hope to soon forget. Summer bummer WTF are TV carriage fees? Charter v. Disney, YouTube execs’ Shorts stress and more Summer bummer Yeesh. Did any industry wish summer were over sooner than the TV and streaming industry? This is a member-exclusive article from Digiday.
Exchange Wire
SEPTEMBER 5, 2023
First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of September at Kholn, in Germany. As a privacy-first solution, First-id identifies itself as a powerful and interoperable pure player, able to [.] The post First-id Delighted to Attend this Year’s DMEXCO appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 5, 2023
Quite a kerfuffle in the UK at the moment about brands faking Out of Home campaigns via a little retouching; good publicity for the medium doubtless but annoying for everyone else. Especially when, as some maintain, they win awards. Portuguese wine brand Silk & Spice is taking no chances in a new US campaign – … The post Silk & Spice wine launches new exploration of America first appeared on More About Advertising.
AdvertiseMint
SEPTEMBER 5, 2023
Want more leads and sales to grow your business? The solution is mastering the marketing funnel. A rock-solid funnel guides potential customers step-by-step into becoming buyers. It paves a path that leads to marketing success. Such a funnel first grabs the attention of your perfect audience. It raises awareness of your awesome brand. Then, it nurtures leads and converts them into happy customers.
More About Advertising
SEPTEMBER 5, 2023
Is there a growing perception in marketing land that digital ain’t all it’s cracked up to be? Yes, the tide is still relentless with digital increasing its share of the ad market to well over 60% (although much of this is search, really direct marketing.) But sales results, for some anyway, have been disappointing. A … The post Digital-only agencies face a challenge: what if it doesn’t work?
Martech
SEPTEMBER 5, 2023
Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? Without this really important alignment, we’re seeing stressed-out marketers who can’t say no to anything. If your marketing team is getting buried in an endless list of requests, it’s time to break that cycle immediately.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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