Adweek
OCTOBER 30, 2024
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights.
Martech
OCTOBER 30, 2024
Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference
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Adweek
OCTOBER 30, 2024
PRINT HED: Signal Turns to Noise PRINT DEK: The streaming wars have a loser: consumers PULLQUOTE IF NEEDED: "Now that the streaming industry is starting to mature, it's funny how we are circling back a little bit to the original model." Brandon Katz, Parrot Analytics During the 76th Emmy Awards last month, actress Jean Smart.
AdExchanger
OCTOBER 30, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whose Funeral? Google Search upended online traffic earlier this year with a core update as a follow-up to its “helpful content update” last September. The long and short of it is this: Many niche and independent publishers saw a 70% to 90% decline […] The post Google Sheds No Tears At Its ‘Funeral’ For Blogs; Rage Against The Recommendation Machine appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 30, 2024
The numbers $40.58 billion: Meta's Q3 revenue, up 19% YoY, narrowly topping Wall Street's $40.3 billion estimate. 96%: The portion of Meta's Q3 revenue driven by ad sales. This is a slight dip from Q2, when advertising accounted for 97% of its $36.5 billion in total revenue. $15.69 billion: Net income, up 35% YoY, or.
AdExchanger
OCTOBER 30, 2024
Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed to […] The post Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 30, 2024
I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, “Who is your customer?” This may seem basic, but success in the basics spells success everywhere else. The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers.
Adweek
OCTOBER 30, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on politics and were rewarded with high viewership. CNN, Fox News and MSNBC were all up in both measured categories across both dayparts.
Exchange Wire
OCTOBER 30, 2024
News in brief: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase Microsoft Accuses Google In the latest of battles among big tech, Microsoft has accused Google of running ‘shadow campaigns’ [.] The post Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase appeared first on ExchangeWire.com.
Adweek
OCTOBER 30, 2024
Political campaigners have been spending billions on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What's still missing from this winning combination is regulation. "The last time they passed a substantial law around campaign finance disclosure.
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Martech
OCTOBER 30, 2024
Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of Your Webinars: Strategies for 24/7 Engagement.
Adweek
OCTOBER 30, 2024
Five major Ogilvy clients received golden tickets yesterday morning--but they won't get them into Willy Wonka's Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil fuel funfair dreamed up by activists at the climate campaign group Serious People.
AdExchanger
OCTOBER 30, 2024
Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to stop selling in-app ads on the programmatic open market, just one of many moves it’s made on its journey to disentangle itself from the influence […] The post How DPG Media Built Its Own (Mostly) Google-Free Ad Platform appeared first on AdExchanger.
Adweek
OCTOBER 30, 2024
PRINT HED: Talia Arnold PRINT DEK: The co-founder of Exverus Media on building a people-first agency. In 2014, the founders of Exverus Media set out to build the kind of agency they always wanted to work for. Tired of 12-hour workdays and having no personal life, they encoded flexibility and work-life balance into Exverus' DNA.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
OCTOBER 30, 2024
Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. But a lack of standardisation in retail media has posed barriers to investment, with 60 percent of buyers identifying standardisation as the channel’s main growth area over the next 12 months, according to IAB Europe.
Adweek
OCTOBER 30, 2024
After nearly 18 years at Pepsi, Todd Kaplan joined Kraft Heinz North America as chief marketing officer in July. He sat down with ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, to discuss the early stages of his career. His first job was at Hilton's Waterfront Beach Resort in Huntington.
VideoWeek
OCTOBER 30, 2024
This week sees a number of tech companies announce their quarterly results, and unsurprisingly, AI has been high on the agenda across earnings calls. Alphabet, Snap and Reddit all posted substantial year-on-year gains on Tuesday, and all cited AI developments as revenue drivers, albeit in different ways. Alphabet AI was the sole topic of CEO Sundar Pichai’s comments, saying the company was “uniquely positioned to lead in the era of AI” due to its full-stack approach to the tech
Adweek
OCTOBER 30, 2024
The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders--Brad Feinberg, Molson Coors vp of media and digital; Shenen Reed, General Motors Global Chief Media Officer; and John Terrana, VaynerMedia Chief Media Officer--met for a discussion.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 30, 2024
Publicis is baring its teeth this Halloween with a mounting pile of dismissals among its US agencies. Last week it was its media agency employees taking the hit – ostensibly through non-compliance with its instruction to spend at least three days in the office. Now its big digital agencies, which include Digitas and Razorfish, are … The post Now Publicis job axe hits digital agencies Digitas and Razorfish first appeared on More About Advertising.
Adweek
OCTOBER 30, 2024
Attendees at ADWEEK's Mediaweek event received news they could use on Monday. The dynamic CNN duo of NewsNight anchor Abby Phillip and chief media analyst Brian Stelter took the stage for a TVNewser-hosted panel exploring the past, present, and future of presidential election coverage on the major cable networks. The panel was a homecoming of.
More About Advertising
OCTOBER 30, 2024
Ambitious marketing group MSQ has hired B2B heavyweight Kate MacNevin to lead its B2B operations as global CEO of Stein IAS and executive chair of MSQ B2B, leading all aspects of MSQ’s IAS business and building the group’s global B2B offering. MacNevin, who spent 18 years with McCann Worldgroup, latterly as head of MRM, will … The post MSQ hires B2B heavyweight Kate MacNevin first appeared on More About Advertising.
Adweek
OCTOBER 30, 2024
Ahead of details of the NBA's new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league's 2024 Black Friday games and its new NBA studio. At ADWEEK's Mediaweek event on Tuesday, Amazon head of U.S. video and live sports sales, Danielle Carney, announced that Amazon would have.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 30, 2024
Independent agency Pablo is the latest UK agency to try its luck in New York, headed by a group of ex Wieden+Kennedy talent. The new agency claims to have three clients but has not named them. Hannah Hewitt, former group brand director at W+K Portland, is MD of Pablo New York, joined by another former … The post Pablo expands into New York with former W+K execs first appeared on More About Advertising.
Adweek
OCTOBER 30, 2024
From the Democratic National Convention in Chicago to MSNBC Live in Brooklyn, Joy Reid and Alex Wagner have been joined at the hip this election season. With mere days to go until America decides the Oval Office's next occupant, the duo are headlining the live special Your Power, Your Vote, premiering tonight at 9 p.m.
More About Advertising
OCTOBER 30, 2024
Havas has taken the next step towards a listing on Euronext Amsterdam. Owner Vivendi has put out a prospectus stating that the move will “provide additional flexibility” and allow Havas to invest in “high-growth markets and areas such as data-driven marketing, technologies and AI.” The stated aim is to make Havas more attractive for talent … The post Amsterdam listing for ‘flexibility’ moves a step closer for Havas first appeared on More About Advertising.
Adweek
OCTOBER 30, 2024
Amazon Prime customers are accustomed to smashing that "Buy Now" button when they want to make an order pronto. Now, Prime Video--the retail giant's streaming division--is betting that those same customers will smash the "Watch Now" button on its new competition series, Buy It Now. Premiering Oct. 30, the show allows Prime Video to cast.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Rob Campbell
OCTOBER 30, 2024
I know it’s Halloween, but how I’m choosing to ignore it because I wrote this post ages ago and I can’t be arsed to write a new one to celebrate the ghosts and ghouls. Hey, at least I’m being honest. So anyway, I love design. In fact, I would go one further … I think design can see opportunities most strategists could never pull off.
Adweek
OCTOBER 30, 2024
Local TV stations are experiencing an advertising windfall this election cycle, thanks to a record amount of U.S. political ad spend.
Exchange Wire
OCTOBER 30, 2024
National World, one of the largest and most respected news publishers in the UK, home to national titles, has today (October 30th, 2024) announced a strategic partnership with Mantis, which uses natural language AI to deliver industry-leading brand safety and [.] The post National World Partners with Mantis to Enhance Brand Safety & Contextual Offering appeared first on ExchangeWire.com.
Adweek
OCTOBER 30, 2024
The Music for the Mountains concert put on in part by Raleigh, N.C. NBC affiliate WRAL to help those affected by Hurricane Helene raised over $1 million as of Sunday night. The show was presented by Band Together and Lincoln Theatre in partnership with WRAL and Red Hat Amphitheater, Proceeds will directly benefit the Community.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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