Adweek

MAY 2, 2025

In Q1 earnings calls, CEOs reveal how theyre adjusting strategies and managing cost hikes through 2025.

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Seth Godin

MAY 2, 2025

Forward motion is an asset, a skill and a job title. Elevators used to need elevator operators. They didn’t go anywhere unless someone got on and announced they wanted to go somewhere. Initiative, desire and being willing to take responsibility are powerful because most of us don’t care enough to bring them to the table. Going forward requires skills, attitudes and belief.

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Adweek

MAY 2, 2025

With Stranger Things approaching its final season, the brand is building out its presence in other media.

Media 262

Media 262

Chief Martech

MAY 2, 2025

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous.

MarTech 78

MarTech Marketing Fashion Conversion 78

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 2, 2025

The tech giant faces a Sept. 22 remedies trial over a partial monopoly in its adtech stack.

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Ad Tech 238

Martech

MAY 2, 2025

Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.

Marketing 126

Marketing MarTech 126

More About Advertising

MAY 2, 2025

Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster that would munch up his margins. Meta’s Mark Zuckerberg escaped a similar soubriquet as far as we know but now, according to Nilay Patel, editor-in-chief of The Verge and host of the Decoder podcast, Zuckerberg’s … The post Can Facebooks AI wipe out the entire ad ecosystem?

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Advertising Finance Media Agency 64

Adweek

MAY 2, 2025

The company's thinking is that black shirts will help those green aprons to pop.

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Martech

MAY 2, 2025

The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees itself as a fully managed platform that enables enterprises to move governed, automated and real-time data across their entire stack, from source systems to data platforms and now back into the business applications that drive decisions.

MarTech 62

MarTech Audience Marketing 62

Adweek

MAY 2, 2025

Erin Burnett OutFront was the network's most-watched show in the evening.

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Advertisement

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Advertising

Martech

MAY 2, 2025

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. But this metric is worse than fiction; it’s disinformation. Scoring customer interactions to determine engagement fitness is a classic practice.

Non-Profit 89

Non-Profit Marketing MarTech Media 89

Adweek

MAY 2, 2025

Rokt and The Female Quotient help women gain traction at Miami Grand Prix amid partnership with Oracle Red Bull and brand panels with Mercedes and Visa.

Marketing 228

Marketing 228

Exchange Wire

MAY 2, 2025

This week, AI and e-commerce collided in fresh and fascinating ways. In todays MadTech Daily, we discuss Mark Zuckerbergs plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsofts earnings for Q1 [.] The post The Stack: Chatbots, Commerce, and Competition appeared first on ExchangeWire.com.

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Adweek

MAY 2, 2025

'Theres a new influencer in town, and its not a human.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Exchange Wire

MAY 2, 2025

With OpenAI now weaving native shopping into ChatGPT, the landscape of digital commerce is entering a new phase. Were moving beyond search and recommendation into a world where AI agents can take real transactional steps on our behalffinding deals, comparing [.] The post As AI Agents Start Shopping, Kindred Is Quietly Powering the Infrastructure Behind the Curtain appeared first on ExchangeWire.com.

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Retail Media 52

Adweek

MAY 2, 2025

For Asian American Pacific Islander (AAPI) Heritage Month, Maybelline New York is launching Face the Difference,a campaign showcasing the power of AAPI representation in the beauty industry.

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Exchange Wire

MAY 2, 2025

In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still dances to the tunes coming out of Mountain View. How exhausting it must be to be the most loved and most [.] The post Google and the Ad Tech Butterfly Effect appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech Cookies 52

Adweek

MAY 2, 2025

This version of the station chopper was put into service in October 2024

Affiliates 146

Affiliates 146

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Single Grain

MAY 2, 2025

53% of all website traffic comes from organic search, making SEO an undeniable cornerstone of digital marketing success. But as AI-powered search experiences transform how people find information online, a new approach has emerged: Answer Engine Optimization (AEO). The strategic interplay between AEO vs. SEO represents one of the most significant evolutions in search marketing strategy since mobile optimization.

SEO 52

SEO Click Through Rate Conversion Marketing 52

Adweek

MAY 2, 2025

DoorDash, working with its in-house creative studio Superette and Gut Los Angeles, intros 'DoorDad' for Mother's Day.

Advertising 239

Advertising 239

More About Advertising

MAY 2, 2025

Love, laughter and happily ever after is an age-old trope that BBC Creative is using to promote the broadcasters full range of comedy shows. The in-house agency has created a spoof dating show, Love at first laugh, where couples are matched according to which BBC comedy moments they laugh at. The resulting dates feature in … The post BBC Creative has the secret to lasting love, and its on the iPlayer first appeared on More About Advertising.

Agency 40

Agency Advertising 40

Adweek

MAY 2, 2025

Spectrum Noticias is taking on CNN en Espaol, Telemundo, and Noticias Univision.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Single Grain

MAY 2, 2025

A striking 86% of U.S. adults now get news from smartphones, computers, or tablets, according to recent Pew Research Center data. Yet despite this digital dominance, most news organizations still struggle to effectively distribute their content across the proliferating array of channels where their audiences spend time. The days of single-platform news consumption are long gone, replaced by an ecosystem where audiences expect seamless access to content whenever, wherever, and however they choose

SEO 52

SEO Audience Conversion Media 52

Martech

MAY 2, 2025

If were all honest about living and working in 2025, then wed admit weve been suckered by a slick pitch a course, coaching program or SaaS tool that promised the moon but delivered moon pies tons of calories, zero substance. By the time they come back for more money, youre already out the door, drafting the see ya email. Ive got the double-shame of falling for multiple coaching scams.

ROI 114

ROI Conversion Marketing Communications 114

Single Grain

MAY 2, 2025

In the rapidly evolving search engine optimization landscape, many businesses are found caught in a frustrating cycle. They invest in developing comprehensive SEO strategies, yet struggle to translate these plans into measurable results. This disconnect between strategy and executionwhat we call the “SEO gap”prevents organizations from realizing the full potential of their organic search efforts.

SEO 52

SEO Conversion Rate Conversion Real Estate 52

Adweek

MAY 2, 2025

Walmart is getting the first tests off the ground that allow advertisers to use shopping data to target Vizio ads, according to three ad buyers who have either been briefed by Walmart or run early tests of Vizio ads.

Advertising 282

Advertising Ad Tech Retail Media 282

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Martech

MAY 2, 2025

Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how the public sees the company. Failing to have any of that in synch with brand values can blow up in your face. Consider the cases of Target and Southwest Airlines. In the past year, both companies made business decisions that I almost guarantee weren’t run past marketing.

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Marketing Retail Cookies MarTech 109

Adweek

MAY 2, 2025

Campbell comes to the Orlando, Florida NBC affiliate from Hearst's WBBH Gulf Coast News in Fort Myers

Affiliates 179

Affiliates 179

VideoWeek

MAY 2, 2025

In this week’s Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops 8 billion in the UK. Top Stories Zuckerberg Pulls Away from Agencies with AI Vision Meta CEO Mark Zuckerberg outlined his vision for AI’s role in Meta’s ad tools in an interview with Stratechery this week, and it’s one which will seemingly require very little if any input from agencies.

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Video Ads Ad Tech Agency Media 52

Adweek

MAY 2, 2025

Only one title in Nielsen's streaming Top 10 was non-original and shared distribution rights.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing