Adweek
MARCH 12, 2024
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they'd be unable to afford so much as a 10% rate hike, and some three quarters fear that such a.
The Ad Tech Blog
MARCH 12, 2024
Startups must implement robust security measures, including encryption, access controls, and regular security audits, to ensure data protection and comply with HIPAA in digital health initiatives. They should also educate their staff on HIPAA requirements and best practices for handling sensitive health information. What specific measures can startups take to protect health data?
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Adweek
MARCH 12, 2024
For those in any doubt, women's soccer can be a brutal sport, as ecommerce giant Amazon's European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB's first work for Amazon, "The Grit" celebrates the spirit of the women's game with 30- and 60-second edits. Directed by BAFTA-nominated director Molly Manning Walker, the.
Martech
MARCH 12, 2024
Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 12, 2024
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies.
AdExchanger
MARCH 12, 2024
Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into the biggest trend out there: AI-based ad tech. On Tuesday, Meta released new products in its Advantage+ suite of automated ad products that focus on AI and video and campaigns for retail media networks. Advantage+ […] The post Can Meta Reel In More Automated Ad Products?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MARCH 12, 2024
That’s a cliche from the movies. Dangling from a railroad bridge, only determination and firm grip can save the hero. In our modern world, we often end up holding on to ideas, to grievances or to our view of the world. Ironically, the harder we hold on to the things we’re hiding from, the less dear our life becomes. Perhaps we could let go for dear life instead.
Adweek
MARCH 12, 2024
Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. The V&A Museum in London is tackling that challenge head-on with an elaborate campaign that caters to a wide range of specific and.
VideoWeek
MARCH 12, 2024
Women’s tennis (Wimbledon and US Open) and basketball (WNBA and NCAA) were the top women’s sporting events for US advertisers last year, according to EDO, a TV measurement company. The data showed that the Wimbledon Semi-Finals and Finals generated the most ad engagement across women’s sport in 2023. The firm’s inaugral Women’s Sports TV Outcomes Report charted the effectiveness of every national TV ad in the US across a range of women’s sports competitions.
Adweek
MARCH 12, 2024
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform. Beckham stars in a commercial that will be part of a yearlong campaign for the Anheuser-Busch InBev brand and introduces the slogan, "Worth More." The new tagline builds on the well-known and long-running.
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AdExchanger
MARCH 12, 2024
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel community refers to itself, has HUMINT (info collected by humans), GEOINT (geospatial data collection) and OSINT (open-source online info), to cite just a few. And here’s another: ADINT, or information gathered through commercial ad tech […] The post How US Intelligence Agencies Buy And Use Programmatic Data For Surveillance appeared first on AdExchanger.
Adweek
MARCH 12, 2024
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. As both a new channel and data layer empowering existing channels, it has the potential to transform the advertising industry. But one question.
AdExchanger
MARCH 12, 2024
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media, which […] The post Shopping Has Transformed.
Adweek
MARCH 12, 2024
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership service that can help with that. Ipsy is a powerful marketing platform for the beauty industry bringing together brands, creators and highly engaged.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 12, 2024
The Association of Independent Commercial Producers has made a couple of very smart films showing Vincent Van Gogh and Frida Kahlo being put through the wringer of modern focus groups and subjected to the dubious opinions of clients’ spouses. It’s all in the service of attracting high calibre entries to its annual awards. Posterity is … The post Could Van Gogh and Kahlo pass the focus group test?
Adweek
MARCH 12, 2024
During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK's 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairwoman and CEO of Warner Bros. Television Group, making her one of the premier Black executives leading the charge in the television industry. However, the.
Martech
MARCH 12, 2024
Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. First spotted. The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot?
Adweek
MARCH 12, 2024
The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. It can't leverage that, though, since attention metrics aren't biddable on the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MARCH 12, 2024
You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best customers are? Those who will replace your current set of best customers as they “age out” or perhaps join and augment your profitability?
AdExchanger
MARCH 12, 2024
The best part of raising money? Spending it. On Tuesday, six months after it announced a $15 million Series A round, ad ops startup Aditude announced its acquisition of CPMStar, an SSP focused on helping web-based game developers and gaming-oriented publishers monetize. As part of the deal, Aditude will get CPMStar’s owned-and-operated sites and take […] The post Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More Direct Gaming Deals appeared first on AdExchanger.
Adweek
MARCH 12, 2024
Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a "nagwall" to encourage reader support, refuses to work with oil and gas advertisers, and caters to a global audience distributed equally across three continents. In an industry plagued by risk.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Tech News
MARCH 12, 2024
Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats.
AdExchanger
MARCH 12, 2024
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with. “There are too many data sources, too many data sets floating around, and the technology is very complex,” Brown-West says on this week’s episode […] The post From ‘Big Data’ To Business Intelligence appeared first on AdExchanger.
Ad Monsters
MARCH 12, 2024
In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. This time, we’re delving into the value of public data. To Søren H. Dinesen , CEO and Co-Founder of Digiseg , third-party cookies can’t go away fast enough. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. “Someone can spend a lot of time reading about solar p
AdExchanger
MARCH 12, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sandbox Soapbox The Trade Desk and other ad tech companies (not to mention the IAB Tech Lab) have been antagonistic to the Chrome Privacy Sandbox. Which has opened a wide lane for Criteo to establish itself as the largest and most heavily […] The post Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
MARCH 12, 2024
This year marks the 20th anniversary of Facebook. For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. As a result, CMOs are getting questions from the CEO regarding the role and importance of social media in driving business impact.
Digiday
MARCH 12, 2024
Despite Snapchat’s new brand marketing campaign, it’s still the same old story for advertisers: they don’t know what to make of the platform. A month after Snapchat launched its global riposte to social media with the strap line “Less likes, more Snapchat,” marketers have been left none the wiser as to whether this is going to ladder up into something for its ads business.
Exchange Wire
MARCH 12, 2024
First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The French company, in partnership with Microsoft Advertising, aimed to help buyers reach their campaign objectives [.] The post First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID) appeared first on ExchangeWire.com.
Digiday
MARCH 12, 2024
Amid heightened anticipation that the end of third-party cookies is near, sources are calling for a further hiatus in Google Chrome’s retiring support for them as the industry awaits the outcome of its ongoing antitrust trials. Some stakeholders are concerned its Privacy Sandbox proposals — a means of continuing behaviorally targeted advertising without the foundational technology — are tactics meant to evade government censure that may arise from its multiple anticompetitive tussles with
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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