Adweek
MAY 15, 2025
Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.
Martech
MAY 15, 2025
A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.
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Adweek
MAY 15, 2025
The bank has increased its offers by 31% year-over-year.
Martech
MAY 15, 2025
Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 15, 2025
At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies for growing in a time of tariffs and economic uncertainty.
Martech
MAY 15, 2025
Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnich
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
MAY 15, 2025
Googles AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI-generated summaries have become more common in search results, marketers have begun actively examining how their sites can appeal to both human users and AI crawlers , throwing established SEO strategies into question.
Adweek
MAY 15, 2025
The Briefing finished under the million-viewer mark.
Digiday
MAY 15, 2025
Pinterest is still a minor line item on most media plans, but agency execs say that could change fast if its ad platform keeps evolving. Five ad buyers told Digiday their clients PInterest budgets remain small. None offered exact figures but the direction of travel is clear. Even with modest spend, momentum among buyers is building. For those where it [Pinterest] is part of the plan, weve seen investment levels range from 0.50% to 11% of their budgets over the past year or so, said Andrew Richar
Adweek
MAY 15, 2025
At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.
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Digiday
MAY 15, 2025
Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in New York City, with DMS by LUMA a highlight of the past five days for such types. The May 13 event was capped off with The Trade Desk CEO Jeff Green discussing the evolving digital advertising landscape on stage. The discussion included Google’s prolonged deliberations on whether it should deprecate cookies, The Trade Desk’s recent financial performance, and
Adweek
MAY 15, 2025
Tucker joined WTVQ in June of 2023 as the stations weekend sports anchor and reporter
illumin
MAY 15, 2025
From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of
Adweek
MAY 15, 2025
UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailers parent company considers a $50B sale to Circle K owner Couche-Tard.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
PubMatic
MAY 15, 2025
Mobile gaming isnt just dominating screen time. Its also reshaping the way brands connect with consumers. With massive reach, emotionally engaged users, and an evolving monetization model, mobile gaming is moving beyond its performance-only roots and becoming fertile ground for brand advertising. And its happening at exactly the right moment. Brand buyers who once relied solely on walled gardens are harnessing the power of the open internet to unlock greater efficiency, transparency, and scale.
Adweek
MAY 15, 2025
McCann has won the Hefty and Reynolds Consumer Products business.
Martech
MAY 15, 2025
If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. And younger audiences arent shy about walking away if you miss the mark. AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalizatio
Adweek
MAY 15, 2025
The agency will oversee the retailer's own paid media plus its ad business.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Rob Campbell
MAY 15, 2025
In his iconic Ted Talk speech, Do Schools Kill Creativity , the great Sir Ken Robinson wondered what Shakespear was like When he was a child At school In English class. I still remember how it felt when I heard him say that, because frankly I never had thought of Shakespear as a kid. Hell, in many ways, I didnt even think of him as a real person, as my only exposure to him had been through books and films which all reinforces what the great Bob Greenberg, co-founder of R/GA, used to say, w
Digiday
MAY 15, 2025
AI is speeding up everything in advertising except how advertisers pay agencies, which is still moving at a crawl. There are early signs just look at Sir Martin Sorrells latest quarterly reflections but, he, his peers and their clients are still in the foothills of this shift, not anywhere near the summit. AI has not as of yet transformed the remuneration model, said Forrester analyst Jay Pattissall.
Exchange Wire
MAY 15, 2025
Pentaleap, a leading retail media technology provider, proudly announces the release of the 4th edition of its report: H1 2025 Sponsored Product Benchmarks Report. The report, released today (May 15th, 2025), reveals how sponsored products have rapidly expanded across major [.] The post New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks appeared first on ExchangeWire.com.
Digiday
MAY 15, 2025
Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. This move signals the broader strategic shift toward AI-driven advertising and an end to the old AppNexus as many once knew it. Related Insights The Programmatic Marketer Microsoft Advertising is closing the Xandr DSP, layoffs pending Read More The company informed clients on May 14 that the DSP would cease operations by Feb. 28, 2026, citing misalignment with its evolving priorities.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPushup
MAY 15, 2025
Are you a publisher with low-engagement traffic looking to score big in programmatic advertising? Here are the top popunder ad networks that will assist you in achieving your success. Monetizing bounce-heavy or low-engagement traffic despite high volumes can be a real trick for publishers. Traditional ad formats fall short here, leaving revenue on the table. [.
Ad Badger
MAY 15, 2025
SUBSCRIBE Today, Elizabeth Greene and I dove into one of the most misunderstood topics in. Read More The post Pros and Cons of vCPM in Amazon Advertising [The PPC Den Podcast] appeared first on Ad Badger.
More About Advertising
MAY 15, 2025
Ad holding companies are interesting partly because they combine a glossy exterior (most seasoned suits can get you a ticket to the Chelsea Flower show even if they don’t know a peony from a primrose) with the underlying panic of a business in which, as Sir Nigel Bogle famously remarked, you’re only three phone calls … The post Can Ogilvy get WPPs Grey back on track?
Adweek
MAY 15, 2025
A new Peacock series will usher in a new beginning for the long-stalled Friday the 13th franchise.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 15, 2025
Andrex has moved on from loveable puppies to redefining poo, which is a pretty sharp shift. Via FCB London we’ve had grown-ups, now it’s featuring schoolchildren too embarrassed to go to the loo. Andrex says 75% of UK school kids dont feel comfortable doing a poo at school and are risking their health as a … The post Andrex raises the profile of school poo first appeared on More About Advertising.
Adweek
MAY 15, 2025
Its Leadership Institute, led by media veteran Alan Murray, aims to launch two new councils a year and bring in lucrative recurring revenue
More About Advertising
MAY 15, 2025
Its easyJets second year as official airline for the Eurovision Song Contest, and the brand looks to be fully embracing the high camp of the competition. Last year, they had the big orange plane and this year its the big orange runway, on which Eurovision fans are invited to strut their stuff competitively in the … The post EasyJet passengers unleash their inner diva for Eurovision first appeared on More About Advertising.
Adweek
MAY 15, 2025
The Vitamin Shoppe stocks 6,000 items. GLP-1 complements are the latest to join them.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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