Adweek
MAY 23, 2023
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack, a companion storybook and a giveback program for families in need. The work aims to "celebrate a wide variety of squishy baby tushies,".
Martech
MAY 23, 2023
Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.
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Adweek
MAY 23, 2023
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the search giant rolled out a variety of products that brings AI, particularly generative AI, to the forefront, as industry buzz heightens over the technology.
Martech
MAY 23, 2023
Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 23, 2023
After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many.
Marketing Dive
MAY 23, 2023
More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MAY 23, 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
Adweek
MAY 23, 2023
Stock media provider Shutterstock is set to acquire the Giphy from Meta in a deal worth $53 million. The deal followed the UK's Competitions and Markets Authority ruling that Meta breached competition law and must divest the platform. "This is an exciting next step in Shutterstock's journey as an end-to-end creative platform," said Shutterstock CEO.
Martech
MAY 23, 2023
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.
Adweek
MAY 23, 2023
With 150 million people visiting its locations every week and 90% of Americans living within 10 miles of one of its stores, Walmart is an iconic brand that has disrupted the American retail market. However, with the rapid pace of consumer change, how can Walmart maintain its heritage while adapting to current trends and scaling.
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AdExchanger
MAY 23, 2023
Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance. The post Generative AI Is Coming Soon To Search, Performance Max And Google Ads appeared first on AdExchanger.
Adweek
MAY 23, 2023
Like last week's upfront events, Adweek's upfront week postmortems have now come to a close. We've already spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Rita Ferro, Warner Bros. Discovery's Jon Steinlauf and YouTube's Sean Downey. Now, we're ending things with Peter Naylor, vp of worldwide ad sales at Netflix.
Martech
MAY 23, 2023
With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. And the first use case for it? Branding itself. The custom part of the proposal is a key feature.
Adweek
MAY 23, 2023
As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner. With Instagram parent Meta and Twitter both recently rolling out subscription products--where people can become verified overnight--there is no longer the need to build out online portfolios proving themselves as experts to support a claim.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MAY 23, 2023
The majority of the announcements today featured some form of artificial intelligence. Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface.
Adweek
MAY 23, 2023
Good marketers know how to craft a compelling message. They're skilled at delivering the right idea to the right audience at the right time. They understand the persuasive power of narrative. That's why sometimes it's surprising to hear marketers struggle to convey the importance of marketing to their CEO and members of the board. "It.
Seth Godin
MAY 23, 2023
When Marvin Gaye joined Motown, he went with his strengths. He wanted to work only in the studio. He hated touring and was sure he lacked the charisma and other gifts that made some musicians great onstage. This didn’t really fit the label’s strengths, and he struggled to find his footing. In 1962, Berry Gordy sent Gaye on tour with other Motown acts.
Adweek
MAY 23, 2023
As a content creator, it can be difficult to find the right platform to connect with brands that align with your niche. In addition, it's important to have the necessary tools to ensure success in maintaining great partnerships. Influencer platform Mavely connects brands and creators with the resources they need for successful campaigns. Mavely is.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Max On Tuesday, Warner Bros. Discovery (WBD) officially launched Max, its new streaming service that combines The post Max’s Launch Day Suffers Hiccups; Advertisers Consider Caving To The “Un-Woke” Mob appeared first on AdExchanger.
Adweek
MAY 23, 2023
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership, the importance of learning from failures and the company's growth strategies. Frost shares how her commitment to an agile mindset and a "village" approach to.
AdExchanger
MAY 23, 2023
Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources. The post Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns appeared first on AdExchanger.
Adweek
MAY 23, 2023
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising platforms. This is increasing customer acquisition costs and severely limiting measurement of campaign activity beyond the first or last click--which has never been an.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MAY 23, 2023
Will ChatGPT take all of our jobs or just make them easier? I’m optimistic. Even early use cases for AI and tools like ChatGPT have shown to improve our efficiency The post Solving The Creative Bottleneck In Data-Driven Advertising appeared first on AdExchanger.
AdPushup
MAY 23, 2023
Unleash the power of vCPM for publishers and supercharge your earnings. Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.
AdExchanger
MAY 23, 2023
Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or buying. Netflix, Disney and Warner Bros. Discovery (WBD) all touted The post This Year’s TV Upfronts: Upgrades To Targeting And Programmatic appeared first on AdExchanger.
Ad Monsters
MAY 23, 2023
Angelina Eng grew up as an outlier in Queens. While her home life reflected the traditions of her Chinese heritage, outside, she was one of a few Asian children growing up in her neighborhood. The same was true when she first started in the workplace, very different from the era of diversity, equity, and inclusion we proclaim now. Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MAY 23, 2023
In today's ExchangeWire news digest: TikTok readjusts its e-commerce business in a bid to break out of Asia; the IOSCO reveals a proposed global approach to crypto regulation; and Twitter accuses Microsoft of inappropriately harvesting data from the platform. TikTok restructures [.] The post TikTok Restructures E-Commerce Business; IOSCO Proposes Global Crypto Regulation appeared first on ExchangeWire.com.
AdExchanger
MAY 23, 2023
The end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s newly appointed EVP of business intelligence and audience science. It’s an opportunity to test, learn and do The post Innovation Is The Only Rational Response To The End Of Third-Party Cookies appeared first on AdExchanger.
Monetize More
MAY 23, 2023
As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. But to truly reap the benefits of this strategy, publishers need to understand not only how in-game ads work but how best to implement them.
Smart Insights
MAY 23, 2023
Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by … The post The RACE digital marketing audit checklist appeared first on Smart Insights.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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