Adweek
MARCH 10, 2023
Notable women's sports advocate Kelsey Trainor is teaming up with Human Rights Campaign for a collaboration based on her popular Invest in Women brand. Trainor and the advocacy group's partnership is making it unequivocally clear that all women are women. Though it's timed to Women's History Month in March, the campaign will continue well into.
Martech
MARCH 10, 2023
Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.
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Adweek
MARCH 10, 2023
The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its ad sales announcement. On Friday, the company confirmed that it had sold out ad inventory for the 95th Oscars telecast, with The Academy and Disney Advertising Sales securing a broad range of sponsors representing 15.
Martech
MARCH 10, 2023
Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, and speculate about which up-and-coming prospects from the minor leagues might be ready to make the leap to the big league.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 10, 2023
At the 95th Academy Awards on Sunday, Disney is set to make several new properties part of your world. Last year's awards bounced back from a ratings low with an average of 16.6 million total viewers and a 3.8 rating in the key adults 18-49 demo. And the company is looking to build on those.
Ad Tech Daily
MARCH 10, 2023
Open source tool provides privacy-forward approach to collaborating with partners REDMOND, Wash. — As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy […] The post Versium Releases Free File Hasher Tool to Ensure Privacy of First-Party Data for Advertisers appea
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MARCH 10, 2023
A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.
Adweek
MARCH 10, 2023
Nexstar has finally released its plans for The CW, and it seems advertising's upfront week presentations may be getting another shakeup. Today, a representative for The CW confirmed to Adweek that Nexstar would hold an event in New York on April 25 for media buyers. The company plans to showcase The CW, NewsNation, TheHill, Nexstar.
Martech
MARCH 10, 2023
Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain store is now the exclusive seller of Roku-branded TVs. This comes the day before the pair launch Roku City, an in-person, interactive activation at South by Southwest (SXSW). First partner and first party.
Adweek
MARCH 10, 2023
South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants, parking lots and venues, and hundreds of celebrated founders, marketers and tech savants speaking on panels in and around the city's downtown hotels and convention center, the excited buzz of the festival is palpable throughout.
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Marketing Dive
MARCH 10, 2023
The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates.
Adweek
MARCH 10, 2023
As technology continues to advance, so does the prevalence of cybercrime. Per the AARP, American families lost almost $7 billion to cybercrime in 2021 alone. Online security provider Aura wants to do its part to fight cybercrime, but to do so it needs a strong team. Luckily, there is one person willing to stand alongside.
Seth Godin
MARCH 10, 2023
I considered myself someone with an encyclopedic knowledge of a narrow range of mid-1960s TV and certain strains of pop music as well. I was stunned, then, to hear the song Zilch for the first time recently. Mr. Dobalina, Mr. Bob Dobalina. It’s unforgettable. And it’s from the Monkees. Go figure. We’ve long passed the point where anyone can have an encyclopedic knowledge of anything.
Adweek
MARCH 10, 2023
The cord-cutters have taken over. In 2022, for the first time ever, the proportion of U.S. households that subscribe to traditional pay TV services dropped below 50%, according to Insider Intelligence. The company said by the end of the year, only 65.1 million households in the U.S. still had traditional pay TV, which was down.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MNTN
MARCH 10, 2023
CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. A study from Extreme Reach found that CTV has significantly higher video completion rates compared to mobile and desktop environments. This is in part due to TV’s passive, “lean back” viewing behavior, which leads to better completion rates compared to the active scrolling inherent in
Adweek
MARCH 10, 2023
Right now, your refrigerator's door bin might be home to some almost-off milk, a scattering of garlic bulbs and a jar of relish from 2022. Now, Unilever has actually made something useful for you to put in there: a "Smart Jar" that tells you if your fridge is at the right temperature. In 2019, the.
Monetize More
MARCH 10, 2023
In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, form
Adweek
MARCH 10, 2023
Snapchat offers a "video stability" feature that is designed to "reduce shakiness" in a user's videos. Users can turn this feature on before recording videos in the Snapchat mobile application. Our guide will show you how to turn on video stability in the Snapchat mobile app. Note: These screenshots were captured in the Snapchat app.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Basis
MARCH 10, 2023
Have you heard the news? The future is cookieless, and it’s coming up fast—in the second half of 2024, to be precise! To prepare for a world without third-party cookies , it’s important that members of the advertising industry embrace new ideas and collaboration. The success of any identity solution is heavily dependent on scale, and so partnering with an independent owner of a solution with the most scale—or, better yet, partnering with multiple—is likely to be the best option when the dust set
Adweek
MARCH 10, 2023
As augmented reality, metaverse activations and gaming formats of all kinds continue to grow as media channels, marketers are looking for high return-on-investment ways to advertise within the sector. But that's proving relatively slow to materialize. While interest in the metaverse has cooled off somewhat since the peak of hype last year, brands are continuing.
Ad Tech Daily
MARCH 10, 2023
With Authentic Direct, publishers can automatically align with advertiser brand suitability settings on direct campaigns NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Direct™, a solution allowing digital publishers to proactively and automatically align with advertiser brand suitability settings on […] The post DoubleVerify Publisher Suite Launches Authentic Direct Solu
Adweek
MARCH 10, 2023
The revised, watered-down, post-Brexit alternative to GDPR is working its way through the U.K. parliament. If it passes into law, it will put U.K. businesses at odds with the European Union, potentially causing headaches for international data collection processes. While the government claims the new bill could create 4.7 billion pounds ($5.6 billion) in savings.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
MARCH 10, 2023
SAN FRANCISCO — LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based identifier, RampID. Through a new LiveRamp app available in Adobe Exchange, marketers will be able to activate their customer data […] The post LiveRamp and Adobe Real-Time Customer Data Platform Enhance Insights and Activation with
Adweek
MARCH 10, 2023
The Snapchat mobile application allows users to turn on an "ultra wide" feature before creating Snaps. This will allow them to create wide angle Snaps using their device's rear camera. Our guide will show you two different ways you can activate the ultra wide feature on the camera in the Snapchat mobile application. Note: These.
Exchange Wire
MARCH 10, 2023
The new team to lead Australia and Southeast Asia for Yahoo’s ad tech division, Yahoo Advertising, has been unveiled, with a remit to support the business’ refreshed focus as a media solutions partner for premium clients. John McNerney, MD, AUSEA, Yahoo John [.] The post <strong>Yahoo Unveils New Leadership for Yahoo Advertising Division in Australia & Southeast Asia</strong> appeared first on ExchangeWire.com.
Monetize More
MARCH 10, 2023
In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, form
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MARCH 10, 2023
Le dernier classement Financial Time / Statista des entreprises européennes, à la croissance la plus rapide, a été publié ce mois de mars 2023. Ce palmarès répertorie les entreprises européennes ayant enregistré le taux de croissance annuel le plus élevé entre [.] The post Smile Wanted intègre le prestigieux classement Européen du Financial Time, des sociétés en forte croissance appeared first on ExchangeWire.com.
MNTN
MARCH 10, 2023
Last week marked Chris Rock: Selective Outrage , which was Netflix’s first-ever live event, with an entire evening of live entertainment served before and after the show. Viewers were able to rewind, pause and jump to Rock’s current set—and latecomers had an option to play from the beginning or start watching live. Those who missed out completely could stream the set immediately following the live event, however not the pre- and post-show content—a unique proposition for a channel that was popul
Smarty Ads
MARCH 10, 2023
If you have a website, you are probably thinking about attracting users and converting them into leads. This is where a lead generation campaign can help. Today's lead generation is an automated process and the key component of personalized communication with customers. In this article, you will learn: what.
EGC Group
MARCH 10, 2023
So, your business is visible on Facebook, Instagram, or TikTok, among other social media platforms. Maybe you are using more than one platform to reach as many potential customers as possible. How about LinkedIn? If you are not on this platform, you may be missing out on some unique and valuable advertising opportunities.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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