Martech
OCTOBER 19, 2021
Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and even then, the payoff may not be immediate. Yet data is more valuable than gold. It can find customers, tease out their preferences, and convert those wants into sales. Data enables action.
More About Advertising
OCTOBER 19, 2021
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels” and “ladders” (they seem to mean roughly the same thing but may not) have eluded me? Ignorance, obviously. But they do seem to explain a lot of what’s going on: “purpose” ads in the case. The post Are ladders and funnels the keys to today's advertising?
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Martech
OCTOBER 19, 2021
This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Fishburne’s take: “Having been on both sides of the table, I think the quality of the marketing brief is one of the most significant factors in the quality of the resulting creative. Because most marketers give insufficient attention to the creative brief, this gives an advantage to the few that do.
More About Advertising
OCTOBER 19, 2021
Someone revealing hidden depths in a 30-second stroll around a supermarket almost certainly ain’t new but London agency Joint manages to breathe some new life into the formula (as is its wont) in a new brand campaign for snack Kettle Chips. There’s a simple point too: get people to experiment a bit and try the. The post Joint makes its point for Kettle Chips first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 19, 2021
This isn’t news for brand marketers, but I need a fitting intro. At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. are scrambling to follow suit. Throw in Apple’s recent changes to its Identifier for Advertisers (IDFA) and privacy legislation sweeping the globe, the way in which marketers connect with consumers is undergoing radical and irretrievable cha
More About Advertising
OCTOBER 19, 2021
Viennese artists were a pretty rum lot at the turn of the 20th century (Hitler had a brief but unsuccessful career as a painter there – worse luck) and the Viennese Tourist Board is trading on those days with a cheeky-ish film from Jung von Matt.: ‘Vienna strips on OnlyFans.’ Only Fans is the only. The post Vienna bares all in OnlyFans art spoof first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 19, 2021
“The owl has landed.” I like a provocative headline. And I like a print campaign that invites readers to know more (like this one from KesselsKramer). I also love a brand with great stories and a rich legacy. Kentucky Owl Bourbon was originally founded in 1879 but was forced to close during prohibition. The heritage […]. The post Stoli Group and KesselsKramer Invite You To Sip on THE WISEMAN appeared first on Adpulp.
InMobi
OCTOBER 19, 2021
This article first appeared on The Drum VieON, the renowned Over the Top - Video on Demand app (OTT-VOD) from Vietnam, has partnered with InMobi to leverage the InMobi Exchange for increasing ad revenues while ensuring a seamless user experience. This association opens new avenues for VieON to deliver immersive creatives across the 4K image quality content on the app and for advertisers to reach their consumers via videos.
Smarty Ads
OCTOBER 19, 2021
Recently Google’s Product Manager for Chrome Extensions & Chrome Web Store, David Li, announced that the company would be shifting from Manifest V2 to Manifest V3 as of January 2023. While this update is going to significantly impact many extensions, ad blockers are the most vulnerable. Manifest V2.
Paleo AdTech
OCTOBER 19, 2021
Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started. (For more on Poppe Tyson, check out this episode.).
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More About Advertising
OCTOBER 19, 2021
WPP’s Essence, which has been fairly quiet in this year’s version of Mediapololis – mega-media pitches – has won all of German giant Deutsche Bank’s media, the first time it has been collected in one agency. It has also won the DWS asset management business. The account was previously split between Publicis’ Spark Foundry and.
Martech
OCTOBER 19, 2021
Real Story Group says that the CDP marketplace in 2021 is far from homogenous. “While most vendors will claim to do everything, the fact is they can’t,” writes RSG VP, Research & Advisory, and MarTech contributor Apoorv Durga. Three flavors of CDP. RSG now perceive three categories in the CDP marketplace , although they admit there are overlaps.
More About Advertising
OCTOBER 19, 2021
Publicis launched Le Truc, a kind of group-wide creative collective, in New York with a fair amount of hoopla back in February, since when not very much. But now it’s on the big stage with its debut campaign for ever-growing TikTok, a pretty good client to start with. It’s the story of a “mystery apartment. The post Publicis' Le Truc collective debuts for TikTok first appeared on More About Advertising.
All About Advertising Law
OCTOBER 19, 2021
With the complexity of product safety requirements, the changing regulatory environment, and the ferocious plaintiffs’ bar, it is more important than ever for importers, manufacturers, and retailers to understand their obligation to comply with product safety laws and standards. In this recent webinar , Melissa L. Steinman , a partner in Venable’s Advertising and Marketing practice, explored current developments in product safety and warranty laws and examined common issues and pitfalls that
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 19, 2021
Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats.
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