Adweek
AUGUST 21, 2022
At the start of summer, Unilever's 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping the iconic plastic packaging which is being promoted using an unusually honest campaign describing the previous product as "crap." The brand has now adopted the name "Lost the Pot" and the messaging through online and.
AdExchanger
AUGUST 21, 2022
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the piece by AdExchanger’s Alyssa Boyle will be published in full on AdExchanger.com on Monday. The future of TV is free and ad-supported. AVOD allows viewers to pick what they want to. Continue reading » The post Tubi Is Betting On FAST Channels To Boost Viewership appeared first on AdExchanger.
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Adweek
AUGUST 21, 2022
When a billboard went up in Madrid earlier this year displaying the word "carne" (Spanish for meat), it triggered a lawsuit. What appeared to be an innocuous ad for burgers led animal meat associations to fight against the company behind the billboard--plant-based food brand Heura Foods--claiming it had no right to call its products "meat.".
AdExchanger
AUGUST 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HBO Maxed Out Warner Bros. Discovery is an awkward forced marriage between two streaming services. But Discovery is already wearing the pants in this relationship. The original content slate for Discovery+ is going strong, while Warner Media’s HBO Max is taking cut after cut.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Playwire
AUGUST 21, 2022
Key Points. As a tool in the ad tech stack, ad networks as a standalone entity have all but disappeared. Today publishers often use the therm "ad network" to refer to a more complete ad monetization solution with a richer feature-set. Read below to learn more about the most well-reviewed ad networks.
Martech Series
AUGUST 21, 2022
Batman and Robin. Thelma and Louise. Shrek and Donkey. We all know the hero and lovable sidekick trope. But, have you ever thought about your environmental, social, governance (ESG) communications strategy this way? By positioning your community partners as the hero in your ESG story, you can win over audiences and make friends in newsrooms everywhere.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
AUGUST 21, 2022
Metaverse Adoption Driving Modest 64% Growth After Crypto Slump. A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027. This is based on our medium scenario for adoption, with brands leveraging the metaverse to boost digital growth. It cautioned that although NFTs present a new channel for growth, vendors must be cognisant to the risks of operating in an unregulated environment home to fraudu
AdExchanger
AUGUST 21, 2022
When times are good, CPG earnings reports are full of interesting advertising questions, like how to reach customers, stand out online or collect first-party data. But when the market cycles down, investors cut to the chase: What’s your price, when will it go up, and how reliable are your retail deals? In the past few. Continue reading » The post The CPG And Retail Relationship Status: It’s Complicated appeared first on AdExchanger.
Martech Series
AUGUST 21, 2022
Voted Industry-Best by Solution Providers Across Five Categories and All 20 Subcategories. Sophos, a global leader in next-generation cybersecurity, announced that it has once again swept the CRN®Annual Report Card (ARC) Awards. Sophos is CRN’s most honored award winner for the second consecutive year, reigning as industry-best in five categories – extended detection and response, endpoint security, network security, cloud security, and data security.
Digiday
AUGUST 21, 2022
The TikTok-ification has users and influencers alike up in arms. Digiday talked to experts to find out how this is affecting influencer marketing spend, and how brands are already shifting their strategies. The post ‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend appeared first on Digiday.
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Martech Series
AUGUST 21, 2022
Rusk Media Pvt Ltd, Indian digital entertainment company aimed at GenZ audiences, has raised over $9.5 million in an extended series A funding round to launch a blockchain-based UGC-led gaming platform. Seoul-based DAOL Investment and Audacity Ventures led the extension round with existing investors InfoEdge Ventures (IEV), Mistry Ventures, Survam Partners participating in the round.
Digiday
AUGUST 21, 2022
In this second installment of a research series on emerging technologies, Digiday+ Research looks at how marketers are -- and aren't -- using AR and VR. The post Digiday+ Research: Ahead of a functional metaverse, how marketers are actually using AR and VR appeared first on Digiday.
Rob Campbell
AUGUST 21, 2022
… we have goats. Or said another way … How do you say you’re an agency in NZ without saying you’re an agency in NZ. And yes, I have been told the look on it’s face suggests it’s seen a fox, so keep your comments to yourself, thank you very much. Have a great week, I’m off to talk to the animals. And the goat.
Digiday
AUGUST 21, 2022
Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
AUGUST 21, 2022
New business seems to have slowed somewhat following the flurry of post-pandemic pitches but Publicis has won more than its fair share over the last couple of years, now landing Standard Chartered AOR creative duties. The business moves from Omnicom’s TBWA after an 18-year tenure. Leo Burnett will be the lead Publicis agency out of. The post Publicis adds to APAC laurels with Standard Chartered win first appeared on More About Advertising.
Digiday
AUGUST 21, 2022
Over the last five years there’s been a subtle but important shift to approaching new business with greater care and scrutiny and less emphasis on speed. . The post Media Buying Briefing: How smart-to-market became the order of the day over speed-to-market appeared first on Digiday.
Bhatnaturally
AUGUST 21, 2022
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my [.].
Playwire
AUGUST 21, 2022
Key Points. Both publishers and advertisers who reach young audiences can be subject to the Children's Online Privacy Protection Act (COPPA). While this law is strict and highly restrictive of advertising activities, it does not prohibit advertising to children altogether. Advertisers can achieve their goals and publishers can increase their revenue when they follow COPPA law but focus on maximizing advertising ROI with proven strategies.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
AUGUST 21, 2022
The CPM rate has always been crucial among other indicators. Although Adsterra advises focusing on ad income, in particular, CPM is crucial for assessing the effectiveness of your visitors. We already discussed the main causes of a decline in the cost-per-mille rate, and now it’s time to concentrate on ways to raise CPM. You will [.].
Martech Series
AUGUST 21, 2022
Tenured SAP leader replaces retiring board member DJ Paoni. Qualtrics , the leader and creator of the experience management (XM) category, announced that SAP Chief Operating Officer for Customer Success Robin Manherz has joined the company’s Board of Directors. Manherz replaces retiring member DJ Paoni. Manherz has served in a number of leadership positions at SAP since she joined the company in 2007, contributing to investment strategy, portfolio planning, finance and sales operations, among ot
Exchange Wire
AUGUST 21, 2022
As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic digital out-of-home (DOOH) should be considered within the marketing mix here, and how the channel can be further evolved, in advance [.]. The post ̶Precise, Powerful & Measurable”: Programmatic DOOH in SEA appeared first on ExchangeWire.com.
Martech Series
AUGUST 21, 2022
Irvine, California based Marketing Automation company GetDandy is pleased to share how a business can remove bad reviews from Google. With GetDandy’s toolset, any business can consistently remove bad reviews, manage all reviews in one dashboard and generate new positive reviews via SMS and email. Bri Nicole of GetDandy says, “Anyone who thinks that reviews don’t matter is sorely mistaken.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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