This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events). Continue reading » The post Amazon Is On Its First Madison Ave Charm Offensive; Giving Agencies Their Due appeared first on AdExchanger.
Father’s Day is a widely popular holiday globally and honors the role of fathers play in the lives of their children. Father’s Day may be celebrated on different dates in different regions but is celebrated similarly, usually giving gifts and family activities. With that in mind, as Digital Turbine, we asked consumers about their purchasing intentions, the impact of mobile ads on buying decisions, the motivations for online shopping, and the ways they follow up to discover gifts.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Valerie Bischak, general manager and head of growth at Amobee. Most advertisers have heard of “The Rule of 7.” For an advertising message to stick with consumers, they must hear it a minimum of seven. Continue reading » The post Forget the Rule of 7: It’s Time to Reduce Ad Repetition appeared first on AdExchanger.
The problem with valuations of esports organizations is that more often than not, they don’t add up. Sky-high valuations on non-profitable businesses are par for the course in the sector. That’s not a great thing to have going into an economic downturn when investors and marketers alike want to know what their investments actually deliver. The concern is that the only return they get from esports investments is uncertainty.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sky has been the number one player in UK sports broadcasting since winning the rights to the inaugural season of the Premier League in 1992. BT Sports’ launch and subsequent acquisition of Premier League and Champions League rights has seen it settle into the number two slot. Other players, unable or unwilling to compete with the prices paid by the two telcos, have picked up whatever is left behind (with the exception of major international tournaments which are reserved for free-to-air broadcas
Subscribe: Apple Podcasts • Stitcher • Spotify. Born out of a college class project in 2017, Front Office Sports is entering its fifth year with an eye on growth. Earlier this year in February, FOS got a round of funding from Crain Communications, which bought a 20% stake in the company on a $25 million valuation. Founder and CEO Adam White said that the company is on a path to profitability this year between the investment and the success it’s seen in revenue streams like its
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in bt brand teams to produce advertising [.].
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in bt brand teams to produce advertising [.].
“But users pay premiums for our content. If we show them ads, they’ll leave.”. This objection often keeps subscription-based platforms from monetizing their site/app with ads. Their worries are reasonable, but unfounded. High quality, relevant ads can actually enhance the user experience while driving new revenue. Here’s how: Ads keep subscription prices low.
Affiliate marketing is one of the major revenue-generating sources for publishers and advertisers. According to a survey, 31% of publishers say it is their second major source of generating revenue, while for 9% it is their primary source of revenue. Over 80% of brands around the.
Holidays have long been an economic engine for brands to take part in cultural moments as a means to boost brand awareness. But increasingly, shoppers are becoming wearier of these moments being commercialized. Especially when those moments are meant for and created by marginalized groups. “Those are real, authentic moments that have real feelings behind them,” said David Tann, founder and CEO of Atlanta-based creative consultancy and brand agency.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
98 
Let's personalize your content