AdExchanger
APRIL 23, 2023
While a number of companies have already made a name for themselves in the data clean room category, it has become clear that no single solution, or even a single The post New To Clean Rooms? Start Small, But Start Now appeared first on AdExchanger.
Monetize More
APRIL 23, 2023
This post was most recently updated on April 26th, 2023 When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. Choosing what ads to display on your site is one of your many responsibilities as a publisher. As an example, having a fashion site and showing ads from top finance companies or bathroom cleaner products might not be the right fit for your audience or would it?
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Seth Godin
APRIL 23, 2023
Amazon took in more than $30 billion in ad revenue last year, money spent to elevate some products over others in the hierarchy of attention. It’s probably true that someone shopping on Amazon is going to either buy something or not… the purpose of the “ads” isn’t to amplify consumption, it’s to shift what someone chooses to buy.
Digiday
APRIL 23, 2023
BuzzFeed News shut down Thursday due to an “over-investment” into the social-first news site, according to an internal memo from BuzzFeed Inc’s CEO and founder Jonah Peretti. In the memo, Peretti noted that it took him too long to realize that despite being built primarily to reach a social media-based audience, those platforms did not provide “distribution or financial support required” to operate a free news site.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
APRIL 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black And Blue Twitter has removed blue checkmarks from legacy verified accounts as promised, as in accounts that The post Twitter Gives Itself Another Bruise; A Quick SKAN Of … SKAN appeared first on AdExchanger.
Digiday
APRIL 23, 2023
Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. With growing interest in generative AI after the release of OpenAI’s ChatGPT in November last year, agencies are now laying the groundwork for AI-based initiatives both on the enterprise and client side.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
APRIL 23, 2023
KBP Brands, a KFC franchisee, is adding SMS marketing to its tool belt across its 847 U.S. locations, placing a bigger bet on the channel after testing across more than 160 locations late last year. The franchisee wants to do drive sales and boost customer retention at a local level via SMS, according to Tonya Mangels, vp of marketing activation for KBP Brands.
AdExchanger
APRIL 23, 2023
If you don’t know how data products works, but want to understand how data operates in your life an changes social systems, ask the people who do know. Madeleine Want, The post This Ad Tech Vet Exec Wrote A Book About Precision Data For The General Public appeared first on AdExchanger.
Digiday
APRIL 23, 2023
Publishers that have grown their teams covering climate change and sustainability are starting to see those strategies pay off with an increase in ad dollars. Time, The Financial Times, BBC, The Economist, Vox Media and The Washington Post have expanded their sustainability coverage areas in the last two years and each told Digiday anecdotally that they’ve seen ad growth — and not just around this year’s Earth Day.
More About Advertising
APRIL 23, 2023
The world, you may have noticed, has gone pet mad – and not just those yappy cockapoos blighting the neighbourhood since lockdown. UK firm Pets At Home has over 450 stores and a market cap around £2bn, about half of Sainsbury’s. Brand agency Nomad and The&Partnership are giving the brand a makeover (not that it. The post Do Pets At Home customers see the funny side?
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Digiday
APRIL 23, 2023
Marketers may be overlooking a generation of consumers that are neither millennials nor Gen Z. “Generation Zennial,” or those born between 1995 and 2005, are considered a microgeneration that possesses some unique consumer habits and is therefore worth closer scrutiny. Researchers have found this age group may actually spend less time online and show more loyalty to brands compared to millennials, according to a new whitepaper by Exverus Media and Branded Research provided to Digiday
Digiday
APRIL 23, 2023
Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they’re taking a gamification approach to their ads to do so. The brands see the playoffs as a unique opportunity to boost awareness and gain new customers through interactive offerings. Similar to its approach to March Madness , Great Clips is encouraging all hockey fans to share photos and videos that reflect their unique styles and highlight their unique characte
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