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A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.
It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States. While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator.
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Social media marketing is an excellent way to increase brand awareness and build a solid reputation. But as you market on social media, you need to pay attention to how people think and speak about your product or service, your customer support, and other things that can affect the reputation and credibility of your brand. Read More.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the world of Google advertising, there are plenty of opportunities. Surprisingly, very few take advantage of one of the most effective marketing solutions in the Google toolkit — Google Shopping ads. They drive effective traffic, lead to more conversions, and ultimately, bring orders. Shopping ads may well be a winning solution if you’re looking for a way to boost your eCommerce sales and revenue.
We thought another bidder might be circling M&C Saatchi as it batted off Vin Murria’s takeover bid but didn’t expect it to be Next 15, the £1.2bn tech based agency group that is currently absorbing £81m Engine Creative. Next 15 CEO Tim Dyson says the deal brings together “two highly complementary businesses. Bringing M&C Saatchi.
TV advertising has typically been associated as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV commercials, and how these costs are determined. How Much Does a TV Commercial Cost?
TV advertising has typically been associated as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV commercials, and how these costs are determined. How Much Does a TV Commercial Cost?
Are you looking for a fresh but powerful and proven way to get your brand’s message to potential customers? Consider, if you will, podcasts. There are podcasts on every imaginable topic of interest—and they continue to populate streaming platforms. People who are interested in a particular topic are currently listening to one or more podcasts related to it.
In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. Bipartisan Group of Senators Introduce Bill to Break Up Google’s Ad Tech Business.
The Federal Trade Commission’s May 2022 open meeting, Alvaro Bedoya’s first since being sworn in as the agency’s fifth commissioner on May 16, considered a request for public comment on proposed amendments to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. After a staff presentation on commissioners’ proposed updates and statements, the agency unanimously approved the request for public comment.
Looking to stay on top of the marketing news from this week? We created this roundup so you can see it all in one place. First up in digital marketing news, the rise in emphasis on data privacy is changing the way marketers craft their digital marketing efforts. Apple’s Intelligent Tracking Prevention program set this trend in motion by blocking third-party cookies, which are now in the process of being phased out by 2023.
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