Adweek
AUGUST 15, 2023
Design plays a vital role in crafting meaningful experiences and driving innovation across industries. Whether it's product, graphic or user experience, design is about more than aesthetics. Designers must grasp user needs, solve complex issues and ultimately create value. To explore design's impact on consumer and business growth, we sat down with Mauro Porcini, svp.
AdExchanger
AUGUST 15, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Ad-Free(dom) Streaming is getting a lot more expensive. The average cost for major ad-free streaming The post Why Streaming Costs So Much; Twitter Throttles Traffic To Musk’s Rivals appeared first on AdExchanger.
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Adweek
AUGUST 15, 2023
People have very tight bonds with their pets, so much so that they don't like leaving them alone, even for work or vacation. A new campaign for pet sitting service Rover by independent agency Little Hands of Stone means to quell the nerves of pet owners and let them know they can leave their pets.
AdExchanger
AUGUST 15, 2023
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and publishers are beginning The post How Data Clean Rooms Are Helping Deliver On The Promise Of Advanced TV Advertising appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 15, 2023
As a longtime collector and dealer of antique advertisements and signs--what I like to call "rusty gold"--I can tell you there's more to them than just the name of an old business. As a child growing up in Iowa, I developed an interest in exploring junkyards and flea markets, where I was especially drawn to.
Martech
AUGUST 15, 2023
The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a great place to start, but the CDP space is constantly evolving. A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the o
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 15, 2023
Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models to detect logos at live sports events that are seen by fans on broadcast and streaming video, as well as shared on social media.
Adweek
AUGUST 15, 2023
Only Murders in the Building is adding killer sponsors for Season 3. The whodunnit murder mystery series first dropped new episodes on Aug. 8, with new additions Meryl Streep and Paul Rudd joining the cast. But the Season 3 actors won't be the only fresh faces thanks to a newly announced slate of 17 sponsors.
Martech
AUGUST 15, 2023
Financial services tech company Chime is digitally mature due to the security and regulatory compliance required in the sector. However, when looking at CDPs and other high-end solutions to boost their data capabilities, the company opted for a simpler data activation platform or “composable” CDP instead of a traditional CDP. “We know personalization matters,” said Natalie Miles, Chime’s head of marketing technology and personalization, at The MarTech Conference.
Adweek
AUGUST 15, 2023
In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce, integrating AI solutions and adapting to evolving consumer trends and retail dynamics. In an era where online shopping transcends traditional retail boundaries, Shah addresses the challenge of.
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Seth Godin
AUGUST 15, 2023
The average YouTube video gets five new views every day. Let’s parse that for a second. 5 billion YouTube plays a day, spread over about a billion videos means that while some videos live in the short head and get millions of views, there are a huge number of videos that get fewer than a single view each day. At some point, the long tail is so long it ceases to exist.
AdExchanger
AUGUST 15, 2023
Search behavior is one of the main ingredients in Resy’s personalization strategy. The Amex-owned restaurant reservation platform uses search intent to inform its content and better understand what motivates users The post Resy’s CMO On Why Curated Content Has A Seat At The Table appeared first on AdExchanger.
Martech
AUGUST 15, 2023
A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy.
Smart Insights
AUGUST 15, 2023
Actionable steps to prepare for the future of marketing Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the recent rapid adoption and interest in Instagram … The post The latest 2024 Digital Marketing Trends and Innovations appeared first on Smart Insights.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
AUGUST 15, 2023
In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing refunds to advertising agencies over “billing discrepancies”, shortly [.] The post Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming appeared first on ExchangeWire.com.
Digiday
AUGUST 15, 2023
Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve both.
Exchange Wire
AUGUST 15, 2023
Plaza Premium Group, the global leader in integrated airport hospitality experiences, announced the results of a successful partnership with Crimtan, the pioneer of lifecycle marketing for programmatic advertising. Plaza Premium Group revealed that the collaboration with Crimtan yielded outstanding results, [.] The post Plaza Premium Group Achieves Remarkable Growth with Crimtan’s Targeted Advertising Solutions appeared first on ExchangeWire.com.
Digiday
AUGUST 15, 2023
Social media is becoming more bifurcated as an experience and marketers are left trying to read the tea leaves to determine which channels will suit their needs. The split looks like this: there’s the user element of social media (as a way for people to connect and interact with each other) and there’s the media one (for advertisers and brands to target users).
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Smarty Ads
AUGUST 15, 2023
Amazing news, SmartyAds has just partnered up with Rakuten Advertising, a division of Rakuten Group whose Internet service companies span 70+ businesses in e-Commerce, digital content, communications, fintech, and professional sports. In particular, Rakuten Advertising is known for its innovative advertising approach across Rakuten TV, the premium home entertainment.
Digiday
AUGUST 15, 2023
For the last few years, digital has dominated marketing and advertising budgets. But as the digital space becomes more crowded, big-name retailers like Nordstrom and Zappos are adding print to their marketing mixes, hoping to stand out among competitors and reach more shoppers. This year, 122-year-old fashion retailer Nordstrom re-launched its anniversary sale catalog after phasing out the print publication back in 2019.
Spoton Digital Media
AUGUST 15, 2023
Social media is constantly changing, but in the last few months, the shifts and swings have been in overdrive. New platforms, rebranded platforms, and AI-created content have made a lot of brands stop and question whether they are taking the best approach to their social strategies. If this sounds like you, let’s dive into what is changing on social media and how it should (or shouldn't) affect your marketing plan and brand strategy.
Digiday
AUGUST 15, 2023
In this week’s episode of ad tech M&A, InMobi has acquired Quantcast’s consent management platform. Riding the wave of recent dealmaking, this acquisition follows InMobi’s previous purchase of performance measurement business Appsume in 2021. The rationale behind this deal is straightforward enough; InMobi wants to bolster the publisher (or mobile developer) side of its ad tech business.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
AUGUST 15, 2023
On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every [.] The post 59A Announces 258 Event appeared first on ExchangeWire.com.
Digiday
AUGUST 15, 2023
For a while, all esports industry news was good news — but as esports winter crested the horizon over the past year, cynicism, not hype, became the industry’s prevailing mood. In 2023, esports industry leaders are looking to thread the needle between these extremes, adopting a more pragmatic tone as they attempt to steer the industry toward profitability by acknowledging both its strengths and weaknesses.
OpenX
AUGUST 15, 2023
Demand More As we look back at the history of programmatic advertising, its initial stages were marked by a lack of transparency, brand safety standards, and accountability for the environment or privacy. Without a responsible, healthy ecosystem, buyers and publishers alike were subject to waste, inefficiencies, and obfuscation. In 2013, OpenX led an industry-wide effort to prioritize quality and clean up the digital advertising ecosystem.
Digiday
AUGUST 15, 2023
This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle. Bundle up TV viewership hits a tipping point The bundle is back, the streaming bundle is expensive, YouTube Shorts bans links and more Bundle up The second quarter of 2023 was not exactly a boom time for many subscription-based streamers in general.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
IAB Tech Lab
AUGUST 15, 2023
We’re excited to announce that the new Ad Product Taxonomy 2.0 is in public comment as of August 15th, 2023 and we’re eager to share how it will improve the programmatic ecosystem.
Digiday
AUGUST 15, 2023
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the display ad landscape and its role in marketers’ playbooks.
AdExchanger
AUGUST 15, 2023
CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the The post Riding The Rising Tide Of Programmatic Streaming With Disney appeared first on AdExchanger.
Exchange Wire
AUGUST 15, 2023
ExchangeWire’s flagship APAC event, ATS Singapore, is back for its 12th year. Bringing together 50 speakers over 15 engaging sessions, 650 attendees are in for an action-packed two-day event, covering all things ad tech in the region and beyond. For the [.] The post ATS Singapore 2023: What to Expect appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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