Adweek
FEBRUARY 25, 2025
The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to.
Martech
FEBRUARY 25, 2025
AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Here’s how to protect your data from AI-driven manipulation. How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing.
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Adweek
FEBRUARY 25, 2025
What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It's complicated, according to fresh research from Gartner, shared exclusively with ADWEEK. The research firm interviewed 125 chief executives (CEOs) and chief financial officers (CFOs) to get the inside scoop on what's expected of CMOs and how they can.
AdExchanger
FEBRUARY 25, 2025
Artificial intelligence (AI) is inescapable nowadays. Theres generative AI to create an ad and AI platforms to manage campaigns. Your refrigerator and maybe even your toothbrush have AI embedded in them. Or at least thats what it says on the box. There are many open questions for marketers who want to implement AI-driven ad tech […] The post Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 25, 2025
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands' ads appeared alongside child sexual abuse material (CSAM). "Starting today," the company wrote in an email to clients and partners on Tuesday, "DV advertisers using Brand.
Seth Godin
FEBRUARY 25, 2025
Whenever we make a choice, we do our best. We make a decision based on our interests. In other words, it’s selfish. So what makes a choice a selfish act worth addressing? There are two circles: the circle of us and the circle of now. A selfish toddler keeps both circles very small. They care about right now, not later. They care about their parents or whomever is in the room.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 25, 2025
Forget ramping up. Maybe its time for the online advertising industry to ramp down. Thats the idea behind InfoSums guerrilla marketing campaign, which launched this week to coincide with LiveRamps annual RampUp conference, held this year at the Marriott Marquis in San Francisco. The campaign,which includes out-of-home activations,is targeted at the more than 2,000 marketing […] The post InfoSum Has An Irreverent Message For The People Attending LiveRamps RampUp appeared first on AdExchange
Adweek
FEBRUARY 25, 2025
The broligarchy is running the Greatest Hits of oppression, remixing the Separate But Equal playbook--this time with an even wider gap between the rich and the rest. Project 2025's dystopian fever dream will do everything in its power to gut public education and financially hog-tie students with predatory loans, keeping them drowned in debt, locked.
IAB Tech Lab
FEBRUARY 25, 2025
A Data Clean Room Interoperability Protocol for Attribution Measurement IAB TechLab is proud to announce the first release of the Attribution Data Mapping Protocol (ADMaP), a next generation standard which utilizes advanced cryptographic techniques to enable measurement with privacy guarantees. ADMaP is designed to enable measurement of attributions without relying […] The post Secure Matching & Measurement for Data Clean Rooms appeared first on IAB Tech Lab.
Adweek
FEBRUARY 25, 2025
The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed they're set to part ways, ending a relationship that began back in 1990. Their current deal, which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and a.
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Ad Tech Daily
FEBRUARY 25, 2025
TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn’t just another update it’s a complete upgrade that brings […] The post Vertical Impression Launches Enhanced Attention Measurement appeare
Adweek
FEBRUARY 25, 2025
Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC's schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket.
VideoWeek
FEBRUARY 25, 2025
Siv Juvik Tveitnes, CEO of Schibsted Media, and Patrik Hofbauer, CEO of Telia Company. Photo: Christofer Karlsson Nordic media business Schibsted Media this morning announced it has agreed to acquire Swedish telco Telia’s TV and media business TVM, which owns TV4 in Sweden and MTV in Finland. The deal values TVM at SEK 6.55 billion (490 million) on a cash and debt-free basis, according to Schibsted.
Adweek
FEBRUARY 25, 2025
When the Swedish apparel retailer signed up Karl Lagerfeld to design a limited-time collection in 2004, it raised hackles in haute couture circles. But after the entire Karl Lagerfeld x H&M collection sold out in a few hours, H&M never looked back. For the ensuing 20 years, it signed deals with a who's who of.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
FEBRUARY 25, 2025
As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. Were already seeing a surge of in-app advertising (IAA) spend from non-gaming advertisers, but were about to see the flood gates opened by a major tech innovation: modern machine learning (ML) algorithms that turbocharge […] The post Beyond Gaming for Gamers: Why Non-Gaming Advertisers Are Flocking To Gaming Apps appeared first on AdExchange
Adweek
FEBRUARY 25, 2025
In a development that's startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down after a tenure of 1 year and 10 months. Hein Schumacher will leave the CEO's office on May 31st, to be replaced by.
AdExchanger
FEBRUARY 25, 2025
For publishers, digital advertising is a lot like playing craps, says Justin Wohl, VP of strategy at publisher tech platform Aditude. Just like at the craps table, the programmatic ecosystem is filled with noise from hangers-on shouting suggestions for new, risky bets publishers should take, Wohl says, on this weeks episode of AdExchanger Talks. But […] The post How Publishers Can Place Safe Bets In A Rigged Programmatic Game appeared first on AdExchanger.
Adweek
FEBRUARY 25, 2025
Rondrell Moore told WTHI viewers that "It's time" in a social post announcing his departure from the Terre Haute CBS and Fox affiliate. Saying his last newscast will be on Thursday, he added, "I can say this is MY decision. However, it was an incredibly difficult one to make. I cannot say thank you ALL.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdvertiseMint
FEBRUARY 25, 2025
New York Lawsuits Target Vape Companies for Marketing to Minors The state of New York is confronting major vape companies in 2025 with a series of lawsuits seeking substantial financial damages. These legal actions claim that the companies have employed deceptive marketing strategies aimed specifically at minors, fostering an increase in youth vaping rates.
Adweek
FEBRUARY 25, 2025
Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and NBC station in June 2022 through the Tegna Producer in Residence program. "Claydra embodies the future of broadcast journalism in Southeast Texas," said.
More About Advertising
FEBRUARY 25, 2025
Sometimes advertising is about putting the best face on things which are, shall we say, tricky. House337 is back in the lists for the RAF, timely when most of the political talk is of the need to increase defence expenditure dramatically to cope with (a) Vladimir Putin’s hordes (although doubt they’d make it this far … The post Do the best you can with what youve got: RAF and Skoda first appeared on More About Advertising.
Adweek
FEBRUARY 25, 2025
Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair's first C-suite role at the insurance giant. The 20 year Nationwide vet most recently served as svp of financial services marketing. Before that, she.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Single Grain
FEBRUARY 25, 2025
Most businesses find YouTube lead generation challenging. They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads.
Adweek
FEBRUARY 25, 2025
One day after announcing a programming overhaul that saw Joy Reid exiting the network, MSNBC is said to to be instituting widespread layoffs. In a joint statement posted to social media, the WGA East and MSNBC Union claim that the network intends to cut 99 union employees across nine different shows. "This devastating news comes.
Exchange Wire
FEBRUARY 25, 2025
The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City. DOOH has rapidly emerged as one of the most dynamic advertising mediums, achieving over 20% growth for two consecutive years. London, 25 February 2025 - JCDecaux [.] The post Driving results: VIOOH and JCDecaux Mexico elevate the Mazda CX-70 launch through programmatic DOOH campaign appeared first on ExchangeWire.com.
Adweek
FEBRUARY 25, 2025
Sinclair has named general managers at two of its owned and/or operated local stations. Franco Gentile has been named vice president and general manager of CBS affiliate WKRC and WSTR in Cincinnati, Ohio while Tanya Winscott was named vp and gm of Fox affiliate KMPH and CW affiliate KFRE in Fresno, California. "Tanya's deep experience.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
FEBRUARY 25, 2025
iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach by integrating with Amazon Publisher Services (APS) Transparent Ad Marketplace (TAM). This collaboration opens more inventory to connect brands and gaming [.] The post Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers appeared first on ExchangeWire.com.
Adweek
FEBRUARY 25, 2025
After Technicolor Group began shuttering its storied production and visual effects (VFX) studios MPC and The Mill, sending shockwaves through the advertising and creative industries, The Mill's U.S. leaders announced a new venture in partnership with Dream Machine FX. The creative leadership from The Mill U.S. has formed Arc Creative, a business under the Dream.
Exchange Wire
FEBRUARY 25, 2025
Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and [.] The post Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising appeared first on ExchangeWire.com.
Adweek
FEBRUARY 25, 2025
Two New York holiday traditions, the Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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