Adweek
APRIL 16, 2024
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content for the brand. San Francisco 49ers quarterback Brock Purdy launches the search alongside fellow player Colton McKivitz. A promotional video for.
Martech
APRIL 16, 2024
It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).
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Adweek
APRIL 16, 2024
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. Emarketer estimates global retail media ad spending will hit $54 billion.
Ad Monsters
APRIL 16, 2024
Honorees to be recognized on June 3, 2024, in New York City. New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. They represent the diversity and progress within the media and ad tech industry.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 16, 2024
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group's investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of.
AdExchanger
APRIL 16, 2024
Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans. The post Yahoo Extends Its Identity Solutions To Connected TV appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 16, 2024
Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet. All the while, our ad-supported digital ecosystem continues […] The post How The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities appeared first on AdExchanger.
Adweek
APRIL 16, 2024
CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023. According to the report conducted by PwC Advisory Services LLC, internet ad revenues reached a record.
AdExchanger
APRIL 16, 2024
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue. That was the vibe at Sharethrough’s Green Media Summit in New York City last week, where publishers frankly discussed what they need from their ad tech […] The post To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process appeared first on AdExchanger.
Adweek
APRIL 16, 2024
In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer products at L'Oreal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving beauty industry landscape. Gerschtein attributes her long tenure with L'Oreal to the company's commitment to providing growth opportunities and a culture that encourages learning and innovation.
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Exchange Wire
APRIL 16, 2024
Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [.] The post Digital Element Named “Data Solution of the Year for Marketing” in 5th Annual Data Breakthrough Awards Programme appeared first on ExchangeWire.com.
Adweek
APRIL 16, 2024
Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee's. Today, the National Football League announced Applebee's Grill + Bar as its "official grill + bar" sponsor in a multiyear deal starting just in time for the upcoming NFL Draft. The more than 1,500-location casual dining chain has ensconced itself.
Martech
APRIL 16, 2024
U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.
Adweek
APRIL 16, 2024
There's no one path to the chief marketing officer (CMO) seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble (P&G), Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
APRIL 16, 2024
This week is the 150th anniversary of the most important failed art exhibit of all time. It was organized by and featured artists who weren’t even among those that had a slot at the runner’s up exhibit for artists who weren’t featured in the real Salon in Paris. Manet didn’t have the guts to join them, so he participated in the ‘Refused’ exhibit.
Adweek
APRIL 16, 2024
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In.
Martech
APRIL 16, 2024
If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience.
Adweek
APRIL 16, 2024
After graduating from the historically Black university Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings. As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
APRIL 16, 2024
Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.
Smaato
APRIL 16, 2024
What’s the deal with FAST channels? They’re more than just another acronym in the OTT/CTV alphabet soup. We published this blog back in 2021, and we’ve updated it with the latest stats and CTV trends for 2024. Free, ad-supported television (FAST) channels feel like a return to the golden age. The post What are FAST channels? appeared first on Smaato.
VideoWeek
APRIL 16, 2024
The deprecation of third-party cookies won’t have a direct impact on CTV, since CTV is a cookie-free environment. But as buyers test alternative identifiers, this could have implications for CTV measurement, says William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform. Testing of these solutions will start on online video, but as the industry settles on new identifiers, these may then be applied to CTV where possible.
AdExchanger
APRIL 16, 2024
Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution. The post T-Commerce Vs. Shoppable TV appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
APRIL 16, 2024
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (April 16th, 2024) announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. This collaboration, a first-of-its-kind in the market, leverages [.] The post PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modelling Capability for Advertisers appeared first on ExchangeWire.com.
AdExchanger
APRIL 16, 2024
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the tracks or riding multiple horses at once, according to Remco Westermann, CEO of MGI, the ad tech holding company that owns Verve Group, on this week’s episode of AdExchanger Talks. Sounds a little chaotic. But […] The post Turning Signal Loss Into A Gain appeared first on AdExchanger.
Digiday
APRIL 16, 2024
Laid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuk, on the first day of the Possible conference in Miami on Monday, advocated for a reconciliation of media and creative agencies to create a more common sense approach to media and marketing that many of the companies in attendance at the conference, he said, remain loath to embrace. “I believe the modern marketing comms strategy should be predicated on common sense and a lot less on boardroom behavior,” said Vaynerchuk, a
AdExchanger
APRIL 16, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […] The post Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA Quagmire appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
APRIL 16, 2024
TikTok is testing a way for publishers to attach links to organic videos, according to three publishers. The test seemingly comes at an opportune time, given the decline in social referral traffic from platforms like Facebook and X, and the challenge of getting users from popular platforms like Instagram and TikTok to publishers’ sites. However, it remains to be seen how much traffic TikTok can actually drive for publishers.
IAB Tech Lab
APRIL 16, 2024
IAB Tech Lab is releasing VAST CTV Addendum 2024 for a 30-day public comment period. The addendum provides extensions and guidance to support vital features for improved video ad delivery and measurement. It is part of a more extensive Tech Lab Advanced TV initiative to support converging technology in all […] The post VAST CTV Addendum for Public Comment: Includes Backwards Compatibility for Foundational Building Blocks for CTV Success appeared first on.
Rob Campbell
APRIL 16, 2024
One thing I love is working with creatives who – during a review – looks at the nuance of the idea, not just the excitement of it. I don’t mean getting lost in the details … I mean understanding what the actual idea is behind the thought and seeing how it all works together. Of course, knowing when to do this is important. Too early and it kills the creative journey of exploration.
More About Advertising
APRIL 16, 2024
Heineken and US fashion brand Bodega want us to stop scrolling and start living. Together they have launched a limited run of “dumb” phones, with reduced tech capabilities, to help people enjoy an old school night out. For people who don’t manage to get their hands on one of the devices, an app will launch … The post Dialling up nights out: Heineken launches the dumb phone first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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